Summary
United Kingdom (UK) Fireworks 2020 report forms part of the publisher's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.
The percentage of people that bought fireworks increased 0.1 percentage points from 2019 to 2020, while events such as Bonfire Night witnessed minor declines, the COVID-19 pandemic boosted firework purchases for New Years Eve and Christmas.
Supermarkets are the key store type from which consumers purchase fireworks, but with many non-essential stores shut throughout the year, fireworks specialists with an online presence have seen a boost in retailer usage.
Scope
Reasons to Buy
United Kingdom (UK) Fireworks 2020 report forms part of the publisher's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks.
The percentage of people that bought fireworks increased 0.1 percentage points from 2019 to 2020, while events such as Bonfire Night witnessed minor declines, the COVID-19 pandemic boosted firework purchases for New Years Eve and Christmas.
Supermarkets are the key store type from which consumers purchase fireworks, but with many non-essential stores shut throughout the year, fireworks specialists with an online presence have seen a boost in retailer usage.
Scope
- Retail/shopping parks are the most popular channel for purchasing fireworks, but having ranked last in 2019 in terms of channel usage, online is now the third most popular channel used for purchasing fireworks reflecting the shift to online in 2020.
Reasons to Buy
- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offerings of fireworks.
- Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.
Table of Contents
- Buying dynamics
- Occasion
- Retailer selection
- Channel usage
- Store type
- Fulfilment
- Spending
- Buying dynamics
Methodology
- Technical details: consumer survey work
List of Tables
- Products purchased: fireworks, 2019 & 2020
- Retailers used: fireworks, 2019 & 2020
List of Figures
- Fireworks shopper penetration, overall and by demographic, 2020 and overall for 2019
- Fireworks shopper profile by demographic, 2020
- Which occasion consumers purchase fireworks for, 2020 and ppt change on 2019
- Drivers of retailer selection, 2020
- Consumers using each channel for browsing and purchasing fireworks, 2020
- Consumers using each store type for browsing and purchasing fireworks, 2020
- Consumers using each device for browsing and purchasing fireworks, 2020
- Fulfilment options for firework purchases made online, 2020 and 2019
- Average spend on fireworks, 2020 and change on 2019
- Percentage of people buying fireworks, overall and by demographic, 2020 and overall for 2019
- Planned/impulse overall firework purchases, 2020 and 2019
- Planned/impulse firework purchases by firework type, 2020 and 2019
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Tesco
- ASDA
- Aldi
- Firework Crazy
- Morrisons
- B&M
- B&Q
- Amazon
- Epic Fireworks
