Summary
An analysis into the changing commercial landscape of women's sport and the growing commercial weight of certain properties
With the growing profile of numerous athletes and sport properties within women's sport, there is growing evidence that these products are becoming a viable commercial option for sponsoring brands, with the growth athlete endorsement deals and unique women's sport partnerships highlighting the growing viability of women's sport
Key Highlights
Scope
Reasons to Buy
An analysis into the changing commercial landscape of women's sport and the growing commercial weight of certain properties
With the growing profile of numerous athletes and sport properties within women's sport, there is growing evidence that these products are becoming a viable commercial option for sponsoring brands, with the growth athlete endorsement deals and unique women's sport partnerships highlighting the growing viability of women's sport
Key Highlights
- Case studies
- Growing sponsorship value
- TV ratings insight
- Global analysis
Scope
- The report analyses a series of case studies of partnerships with brands who have committed exclusively to women's sport, and the varying operational structures within women's sport, from fully independent properties such as the WTA, to single governance for both male and female versions of a particular sport, such as with national governing bodies such as UEFA, FIFA and the ICC
Reasons to Buy
- Insight into the commercial development of women's sport
Table of Contents
- Executive Summary
- Soccer
- FIFA
- UEFA
- WSL
- NWSL
- Tennis
- WTA
- Golf
- LPGA
- LET
- Basketball
- WNBA
- Cricket
- ICC T20 Women's World Cup
- Conclusion
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- FIFA
- UEFA
- WTA
- LPGA
- Cricket Australia
- WNBA