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Commercial Development of Women's Sport

  • ID: 5238834
  • Report
  • January 2021
  • Region: Global
  • 39 pages
  • GlobalData

FEATURED COMPANIES

  • Cricket Australia
  • FIFA
  • LPGA
  • UEFA
  • WNBA
  • WTA
1h Free Analyst Time

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Summary

An analysis into the changing commercial landscape of women's sport and the growing commercial weight of certain properties

With the growing profile of numerous athletes and sport properties within women's sport, there is growing evidence that these products are becoming a viable commercial option for sponsoring brands, with the growth athlete endorsement deals and unique women's sport partnerships highlighting the growing viability of women's sport

Key Highlights
  • Case studies
  • Growing sponsorship value
  • TV ratings insight
  • Global analysis
Scope
  • The report analyses a series of case studies of partnerships with brands who have committed exclusively to women's sport, and the varying operational structures within women's sport, from fully independent properties such as the WTA, to single governance for both male and female versions of a particular sport, such as with national governing bodies such as UEFA, FIFA and the ICC
Reasons to Buy
  • Insight into the commercial development of women's sport
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Cricket Australia
  • FIFA
  • LPGA
  • UEFA
  • WNBA
  • WTA
  • Executive Summary
  • Soccer
  • FIFA
  • UEFA
  • WSL
  • NWSL
  • Tennis
  • WTA
  • Golf
  • LPGA
  • LET
  • Basketball
  • WNBA
  • Cricket
  • ICC T20 Women's World Cup
  • Conclusion
  • Appendix
Note: Product cover images may vary from those shown
  • FIFA
  • UEFA
  • WTA
  • LPGA
  • Cricket Australia
  • WNBA
Note: Product cover images may vary from those shown
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