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Business of the Women's National Basketball Association (WNBA) 2022 - Property Profile, Sponsorship and Media Landscape

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  • 63 Pages
  • June 2022
  • Region: Global
  • GlobalData
  • ID: 5654120
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A complete overview of the premier women's basketball competition in the United States. The report takes a closer look at some of the key data surrounding the league, with a particular focus on sponsorship, media and previous league seasons. It is further broken down to analyze the commercial position of its 12 competing teams as well as some of its biggest players.

The WNBA has and continues to be badly affected by the ongoing Russian-Ukraine military crisis thanks to a large number of WNBA players competing in both nations during the WNBA off-season. The league itself stands to generate $585.5 million from sponsorship deals alone, though this figure is inflated based on a high proportion of deals also being linked to the NBA. Teams are growing in commercial and popular appeal and this season will boast four up to four partner logo's on their playing shirts.

Key Highlights

An overview of how the league has performed and been affected by the outbreak of COVID-19 as well as the Russian-Ukraine military crisis. It identifies the commercial position of all involved parties as well as the trends that have started to emerge across women's basketball over the past few seasons. It also offers key insight into the finances associated with the league via sponsorship and media revenue streams.


  • The report offers a great insight into one of the leading US-based women's sports leagues. It identifies trends and strategies across the league whilst looking at the main points of commercialization. Further information offered is linked to social media accounts, previous seasons attendances, ticket prices and individual player sponsorship deals.

Reasons to Buy

  • The WNBA is a growing league, with its popularity and mainstream media coverage doing so at an accelerated rate. The report identifies some of the leading ways in which the league and its teams are capitalizing on its growing success.

Table of Contents

  • The Effect of COVID-19 & the Crisis in Russia-Ukraine
  • Attendances, Prize Money & Tickets
  • Social Media
  • Sponsorship Landscape
  • Kit Supplier Landscape
  • Media Landscape
  • The Teams
  • Player profiles & Sponsorship Portfolios
  • Appendix
List of Tables
  • COVID-19 US Figures Graphs and Tables;
  • Venue Capacities Table;
2021 Attendances Table
2021 Ticket Revenue Table
  • Media Broadcasters Tables
List of Figures
  • COVID-19 US Figures Graphs and Tables;
  • Team Social Media Graph
  • Sport Comparison Social Media Graphs
  • WNBA Player Social Media Graphs
  • League Sponsorship Graphs
  • Team Shirt Sponsorship Graphs
  • Team Patch Partnership Graphs
  • TV Viewers Graph
  • Team Sponsorship Graphs