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Europe Social Commerce Market By Business Model, By Product Type, By Country, Industry Analysis and Forecast, 2020 - 2026

  • ID: 5241360
  • Report
  • January 2021
  • Region: Europe
  • 94 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)

FEATURED COMPANIES

  • Etsy, Inc.
  • Pinterest, Inc.
  • Poshmark, Inc.
  • Sina Corporation
  • Twitter, Inc.
The Europe Social Commerce Market is expected to witness market growth of 27.8% CAGR during the forecast period (2020-2026).

The social commerce marketplace for the online fashion industry is one more prominent category with better potential. While retail giants such as Amazon have time after time struggled to crack the fashion industry, social media platforms like Facebook have led on with a buy button with limited success because they either added the element of commerce or the element of social only as an afterthought. Discovery and personal connection - the two prominent aspects of fashion and lifestyle were also missing altogether.

Social commerce marketplaces typically have a large open community of regular shoppers who actively are engaged on the platform with buyers and other sellers. As brands push for improved engagement with clients and a stronger online presence, the social commerce marketplace is also a good platform to grow. It enables businesses to really engage, interact, and also reply to the customer queries constructing a stronger bond.

Advancement in technology by online platforms, artificial intelligence, virtual reality, blockchain technology, big data, and virtual assistants are transforming the way social media users purchase online. The confusion of privacy issues has increased among the users owing to these changes. The users are concerned about the unauthorized access to their information as many of these sites are not protected against the risk of cyber-attacks. Security concerns are temporary as vendors are joining hands with third-party payment processors to enable a more secure payment environment for the consumers. So, long-term issues that regarding data privacy will be manageable and create opportunities for the growth of the market.

Based on Business Model, the market is segmented into Business to Consumer (B2C), Business to Business (B2B) and Consumer to Consumer (C2C). Based on Product Type, the market is segmented into Apparel, Personal & Beauty Care, Home Products, Accessories, Food & Beverages and Health Supplements & Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Facebook, Inc., PayPal Holdings, Inc. (eBay), Twitter, Inc., Microsoft Corporation (LinkedIn Corporation), Alibaba Group Holdings Limited (Taobao), Sina Corporation, Pinterest, Inc., Etsy, Inc., Reddit, Inc. (Advance Publications, Inc.), and Poshmark, Inc.

Scope of the Study

Market Segments covered in the Report:

By Business Model
  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
By Product Type
  • Apparel
  • Personal & Beauty Care
  • Home Products
  • Accessories
  • Food & Beverages
  • Health Supplements & Others
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • PayPal Holdings, Inc. (eBay)
  • Twitter, Inc.
  • Microsoft Corporation (LinkedIn Corporation)
  • Alibaba Group Holdings Limited (Taobao)
  • Sina Corporation
  • Pinterest, Inc.
  • Etsy, Inc.
  • Reddit, Inc. (Advance Publications, Inc.)
  • Poshmark, Inc.
Unique Offerings from the Publisher
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Etsy, Inc.
  • Pinterest, Inc.
  • Poshmark, Inc.
  • Sina Corporation
  • Twitter, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Social Commerce Market, by Business Model
1.4.2 Europe Social Commerce Market, by Product Type
1.4.3 Europe Social Commerce Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Geographical Expansions
3.2.4 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2018, Jul - 2020, Oct) Leading Players

Chapter 4. Europe Social Commerce Market by Business Model
4.1 Europe Business to Consumer (B2C) Social Commerce Market by Country
4.2 Europe Business to Business (B2B) Social Commerce Market by Country
4.3 Europe Consumer to Consumer (C2C) Social Commerce Market by Country

Chapter 5. Europe Social Commerce Market by Product Type
5.1 Europe Apparel Social Commerce Market by Country
5.2 Europe Personal & Beauty Care Social Commerce Market by Country
5.3 Europe Home Products Social Commerce Market by Country
5.4 Europe Accessories Social Commerce Market by Country
5.5 Europe Food & Beverages Social Commerce Market by Country
5.6 Europe Health Supplements & Others Social Commerce Market by Country

Chapter 6. Europe Social Commerce Market by Country
6.1 Germany Social Commerce Market
6.1.1 Germany Social Commerce Market by Business Model
6.1.2 Germany Social Commerce Market by Product Type
6.2 UK Social Commerce Market
6.2.1 UK Social Commerce Market by Business Model
6.2.2 UK Social Commerce Market by Product Type
6.3 France Social Commerce Market
6.3.1 France Social Commerce Market by Business Model
6.3.2 France Social Commerce Market by Product Type
6.4 Russia Social Commerce Market
6.4.1 Russia Social Commerce Market by Business Model
6.4.2 Russia Social Commerce Market by Product Type
6.5 Spain Social Commerce Market
6.5.1 Spain Social Commerce Market by Business Model
6.5.2 Spain Social Commerce Market by Product Type
6.6 Italy Social Commerce Market
6.6.1 Italy Social Commerce Market by Business Model
6.6.2 Italy Social Commerce Market by Product Type
6.7 Rest of Europe Social Commerce Market
6.7.1 Rest of Europe Social Commerce Market by Business Model
6.7.2 Rest of Europe Social Commerce Market by Product Type

Chapter 7. Company Profiles
7.1 Facebook, Inc.
7.1.1 Company Overview
7.1.1 Financial Analysis
7.1.2 Regional Analysis
7.1.3 Research & Development Expense
7.1.4 Recent strategies and developments:
7.1.4.1 Acquisition and Mergers:
7.1.4.2 Product Launches and Product Expansions:
7.1.5 SWOT Analysis
7.2 PayPal Holdings, Inc. (eBay)
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Partnerships, Collaborations, and Agreements:
7.2.5.2 Product Launches and Product Expansions:
7.3 Twitter, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.3.5 Recent strategies and developments:
7.3.5.1 Product Launches and Product Expansions:
7.3.6 SWOT Analysis
7.4 Microsoft Corporation (LinkedIn Corporation)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expenses
7.4.5 Recent strategies and developments:
7.4.5.1 Product Launches and Product Expansions:
7.4.6 SWOT Analysis
7.5 Alibaba Group Holdings Limited (Taobao)
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental Analysis
7.5.4 Recent strategies and developments:
7.5.4.1 Partnerships, Collaborations, and Agreements:
7.5.4.2 Product Launches and Product Expansions:
7.6 Sina Corporation
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental Analysis
7.7 Pinterest, Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Research & Development Expense
7.7.5 Recent strategies and developments:
7.7.5.1 Partnerships, Collaborations, and Agreements:
7.7.5.2 Product Launches and Product Expansions:
7.8 Etsy, Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Regional Analysis
7.8.4 Recent strategies and developments:
7.8.4.1 Acquisition and Mergers:
7.8.4.2 Geographical Expansions:
7.9 Reddit, Inc. (Advance Publications, Inc.)
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Partnerships, Collaborations, and Agreements:
7.9.2.2 Product Launches and Product Expansions:
7.10. Poshmark, Inc.
7.10.1 Company Overview
7.10.2 Recent strategies and developments:
7.10.2.1 Product Launches and Product Expansions:
Note: Product cover images may vary from those shown
  • PayPal Holdings, Inc. (eBay)
  • Twitter, Inc.
  • Microsoft Corporation (LinkedIn Corporation)
  • Alibaba Group Holdings Limited (Taobao)
  • Sina Corporation
  • Pinterest, Inc.
  • Etsy, Inc.
  • Reddit, Inc. (Advance Publications, Inc.)
  • Poshmark, Inc.
Note: Product cover images may vary from those shown

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