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Global Social Commerce Market By Business Model, By Product Type, By Region, Industry Analysis and Forecast, 2020 - 2026

  • ID: 5241377
  • Report
  • January 2021
  • Region: Global
  • 201 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)

FEATURED COMPANIES

  • Etsy, Inc.
  • Pinterest, Inc.
  • Poshmark, Inc.
  • Sina Corporation
  • Twitter, Inc.
  • MORE
The Global Social Commerce Market size is expected to reach $1948.5 billion by 2026, rising at a market growth of 29.4% CAGR during the forecast period. Social commerce basically uses social networking websites for promoting and selling services and products. It gives an option to buy products through any of the social media platforms. The increasing demand for social commerce is expected to gain attraction due to the convenience in shopping and increased usage of smartphones, and social media are a few factors contributing towards its market growth. Quite a lot of e-commerce vendors publicize their products on their social media platforms to reach out to a well-built customer base. These platforms help these e-commerce firms target new clients through interesting posts related to products. As users also share these posts, it then helps them to reach new customers. Consequently, social commerce is gradually gaining traction, a trend likely to continue over the upcoming period.

The COVID-19 pandemic led many countries to impose necessary and strict lockdown measures. Due to this, the market saw a slight slump in 2020. The first few months of 2020 were under partial and after that complete shut-down worldwide. As a consequence of this shutdown, quite a few manufacturing supply chain and plant operations came to an abrupt halt, and thus the market witnessed a slight decline. Though companies have resumed operations, the market is likely to register moderate sales in the year. The market started to rebound around Q4 2020, a trend likely to continue through 2021.

Although e-commerce and social networking have been existed for so long, there exists a growing need for reformation of the two. The unification of these industries has taken the market by storm and is likely to impact the industry greatly, in the upcoming years. Though both these markets are in their early maturation phases; the blend of these solutions is bound to drive their growth. While social media is thoroughly growing beyond advertisements; social commerce is on the edge of expanding beyond a substitute mechanism for payments.

social-commerce-market-share.jpg

By Business Model

Based on Business Model, the market is segmented into Business to Consumer (B2C), Business to Business (B2B) and Consumer to Consumer (C2C). The B2C segment had the largest revenue share of the market in 2019. Social commerce platforms enable customers to impeccably view, choose, and order products at the same time they can compare the same on the basis of reviews posted by other users. Also, customers can get the products at a low and affordable price as there is no involvement of a middleman in the business to consumer model, thus businesses have enough to spend on promotional campaigns and order fulfilment.

social-commerce-market-size.jpg

By product Type

Based on Product Type, the market is segmented into Apparel, Personal & Beauty Care, Home Products, Accessories, Food & Beverages and Health Supplements & Others. The apparel segment held a significant market share of the global social commerce revenue in 2019. Apparels are the most popular selling products on online and social media platforms. A large number of vendors are selling apparel in this market. Due to the outbreak of COVID-19, there was strict lockdown in many countries, people started spending more time online and they explored and get attracted by new social commerce shopping platforms.

By Region

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America has the highest rates of internet penetration across the globe. Additionally, there has been a sharp increase in time spent on social media by the users due to the COVID-19 pandemic, in turn creating lucrative opportunities for market growth over the forecast period. Asia Pacific held the major share in 2019.

The major strategies followed by the market participants are Product Launches and Partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation, Alibaba Group Holdings Limited, and Facebook, Inc. are some of the forerunners in the Social Commerce Market. Companies such as Pinterest, Inc., PayPal Holdings, Inc., Reddit, Inc., Poshmark, Inc., Etsy, Inc., and Twitter, Inc. are some of the key innovators in the market.

social-commerce-market-competition-analysis.jpg
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Facebook, Inc., PayPal Holdings, Inc. (eBay), Twitter, Inc., Microsoft Corporation (LinkedIn Corporation), Alibaba Group Holdings Limited (Taobao), Sina Corporation, Pinterest, Inc., Etsy, Inc., Reddit, Inc. (Advance Publications, Inc.), and Poshmark, Inc.

Recent strategies deployed in Social Commerce Market

Partnerships, Collaborations, and Agreements:

May-2020: Pinterest collaborated with Shopify, a Canadian multinational e-commerce company. Following the collaboration, Pinterest launched a new app that gives more than one million merchants a quick way to upload catalogs to Pinterest. Those catalogs, then turn into shoppable Product Pins, in just a few clicks. The Pinterest app on Shopify involved a suite of shopping features such as catalog ingestion, tag installation, automatic daily updating of products, and an ad-buying interface.

MAR-2020: Taobao collaborated with Weibo, a Chinese social media platform. Under this collaboration, Weibo launched a tool called Weibo Xiaodian, which enabled the microblogging platform’s users to add goods hosted on C2C marketplaces including Taobao, JD.com, and SaaS vendor Youzan to the platform.

Feb-2020: Reddit came into partnership with Tagboard, a software platform aggregating social media content. The partnership traced Reddit’s first foray into aggregated content sourcing for broadcast. It also enabled more than 250 of the largest global broadcast entities to use the voice and ideas of Redditors for broadcast news, sports television, and entertainment shows.

Jan-2020: PayPal came into partnership with UnionPay International (UPI), a subsidiary of China UnionPay. Under this partnership, PayPal agreed to support UPI acceptance worldwide, where PayPal is accepted by giving UnionPay cardholders more choice when shopping. Along with that, UPI also explores opportunities to support PayPal's merchant and consumer ambitions in China.

Jan-2020: Pinterest came into partnership with SmartCommerce. The partnership enabled Pinterest’s more than 320 million active monthly users to easily add products they explore on the platform to a shopping cart. By using SmartCommerce Click2Cart technology, brands create e-commerce experiences on digital touchpoints like websites, digital ads, social posts, and online videos.

Mar-2019: PayPal entered into a partnership with Instagram, known as Checkout on Instagram. It allows the shoppers to buy, track and manage their purchases with leading retailers directly within the social media site.

Acquisition and Mergers:

Dec-2020: Facebook signed an agreement to acquire Kustomer, an omnichannel Software-as-a-Service (SaaS) CRM platform. The acquisition will provide businesses with more data and help build consumer confidence as social commerce slowly gains traction.

Jul-2019: Etsy, Inc. signed an agreement for acquiring Reverb Holdings Inc., an online marketplace for new, used, and vintage music gear. The acquisition will firmly align with Etsy’s mission of keeping commerce human.

Product Launches and Product Expansions:

Oct-2020: LinkedIn introduced the Stories feature in India. It allows the users to publish photos and videos up to 20 seconds long that could be seen on their profiles for 24 hours before disappearing. The Stories enables members to send messages to connections and followers, and mention/tag connections in a Story.

Jul-2020: Taobao launched a new rating system, which rewards outstanding young creators and small businesses with greater market exposure. These rewards are given by spotlighting creativity and making the products more accessible to over 840 million China retail marketplaces users.

Jun-2020: Pinterest launched new features following which a person can tap on the camera in the search bar and snap or upload a photo to see the Shop tab with similar products. Every product found will link to the checkout page on the retailer’s site. It has enhanced the search results that appear when users snap a photo within the Lens camera search, to match similar suggestions and products to buy.

Jun-2020: Twitter introduced a new test feature called Fleets in India. It allows users to post messages that is expected to disappear after 24 hours. Fleets do not have features such as likes, public replies, or retweets.

May-2020: Facebook introduced Facebook Shops, a new e-commerce feature. Facebook Shops allows businesses to easily list their products on Facebook and Instagram. It also allows businesses to sell products to customers through the chat features of WhatsApp, Messenger, and Instagram Direct and tag products during livestreams.

Mar-2020: Reddit introduced a new ad-unit called Trending Takeover. Customers can see the Trending Takeover ad unit in the second slot of the ‘Trending today’ tab on Reddit’s Popular feed.

Feb-2020: LinkedIn introduced a new feature, the ‘Featured’ section. This section enables the user to showcase their best work on your LinkedIn profile. Users can include their LinkedIn posts, articles published on LinkedIn, external links to their portfolio or blog, and shareable media like videos, images, etc. It also allows users to edit, delete, or reorder work samples.

Sep-2019: Pinterest introduced new shopping features. The features aimed to support traders who use inspiration as a magnet for sales. Pinterest announced the launch of an enhanced visual search tool, Lens that joined forces with the Product Pins to surface shoppable products or suggestions based on consumers’ snaps with the current price for an item and a direct link to the checkout on the retailer’s site.

Jun-2019: PayPal launched a new e-commerce platform. The new platform gives small businesses the same access to the online shopping infrastructure as tech giants like Facebook. It also brings together the existing parts of PayPal’s payments business by letting merchants accept money online and shoppers to check out through PayPal.

Jun-2019: Poshmark introduced the Home Market, an in-app marketplace. The Home Market helped customers to buy, sell and connect around home decor. Poshmark shoppers and sellers can buy, list and discover a broad selection of home decor products, in addition to the 75 million listings in apparel, shoes, and accessories already on the platform.

Feb-2019: Pinterest launched the discovery tool, which is designed for connecting people with products and ideas, as opposed to users with one another. It also enabled Pinterest's engineering team to focus on more direct shopping and search experiences as opposed to regular engagement and interaction options.

Feb-2019 LinkedIn launched its Variation of Live-Streaming Called LinkedIn Live. This feature provided another option for video content on the platform. LinkedIn Live gives regular members and businesses additional, the immediate capacity to share from conferences, conduct Q&As, product announcements, and more.

Scope of the Study

Market Segments covered in the Report:

By Business Model
  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
By Product Type
  • Apparel
  • Personal & Beauty Care
  • Home Products
  • Accessories
  • Food & Beverages
  • Health Supplements & Others
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • PayPal Holdings, Inc. (eBay)
  • Twitter, Inc.
  • Microsoft Corporation (LinkedIn Corporation)
  • Alibaba Group Holdings Limited (Taobao)
  • Sina Corporation
  • Pinterest, Inc.
  • Etsy, Inc.
  • Reddit, Inc. (Advance Publications, Inc.)
  • Poshmark, Inc.
Unique Offerings from the Publisher
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Etsy, Inc.
  • Pinterest, Inc.
  • Poshmark, Inc.
  • Sina Corporation
  • Twitter, Inc.
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Social Commerce Market, by Business Model
1.4.2 Global Social Commerce Market, by Product Type
1.4.3 Global Social Commerce Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Geographical Expansions
3.2.4 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2018, Jul - 2020, Oct) Leading Players

Chapter 4. Global Social Commerce Market by Business Model
4.1 Global Business to Consumer (B2C) Social Commerce Market by Region
4.2 Global Business to Business (B2B) Social Commerce Market by Region
4.3 Global Consumer to Consumer (C2C) Social Commerce Market by Region

Chapter 5. Global Social Commerce Market by Product Type
5.1 Global Apparel Social Commerce Market by Region
5.2 Global Personal & Beauty Care Social Commerce Market by Region
5.3 Global Home Products Social Commerce Market by Region
5.4 Global Accessories Social Commerce Market by Region
5.5 Global Food & Beverages Social Commerce Market by Region
5.6 Global Health Supplements & Others Social Commerce Market by Region

Chapter 6. Global Social Commerce Market by Region
6.1 North America Social Commerce Market
6.1.1 North America Social Commerce Market by Business Model
6.1.1.1 North America Business to Consumer (B2C) Social Commerce Market by Country
6.1.1.2 North America Business to Business (B2B) Social Commerce Market by Country
6.1.1.3 North America Consumer to Consumer (C2C) Social Commerce Market by Country
6.1.2 North America Social Commerce Market by Product Type
6.1.2.1 North America Apparel Social Commerce Market by Country
6.1.2.2 North America Personal & Beauty Care Social Commerce Market by Country
6.1.2.3 North America Home Products Social Commerce Market by Country
6.1.2.4 North America Accessories Social Commerce Market by Country
6.1.2.5 North America Food & Beverages Social Commerce Market by Country
6.1.2.6 North America Health Supplements & Others Social Commerce Market by Country
6.1.3 North America Social Commerce Market by Country
6.1.3.1 US Social Commerce Market
6.1.3.1.1 US Social Commerce Market by Business Model
6.1.3.1.2 US Social Commerce Market by Product Type
6.1.3.2 Canada Social Commerce Market
6.1.3.2.1 Canada Social Commerce Market by Business Model
6.1.3.2.2 Canada Social Commerce Market by Product Type
6.1.3.3 Mexico Social Commerce Market
6.1.3.3.1 Mexico Social Commerce Market by Business Model
6.1.3.3.2 Mexico Social Commerce Market by Product Type
6.1.3.4 Rest of North America Social Commerce Market
6.1.3.4.1 Rest of North America Social Commerce Market by Business Model
6.1.3.4.2 Rest of North America Social Commerce Market by Product Type
6.2 Europe Social Commerce Market
6.2.1 Europe Social Commerce Market by Business Model
6.2.1.1 Europe Business to Consumer (B2C) Social Commerce Market by Country
6.2.1.2 Europe Business to Business (B2B) Social Commerce Market by Country
6.2.1.3 Europe Consumer to Consumer (C2C) Social Commerce Market by Country
6.2.2 Europe Social Commerce Market by Product Type
6.2.2.1 Europe Apparel Social Commerce Market by Country
6.2.2.2 Europe Personal & Beauty Care Social Commerce Market by Country
6.2.2.3 Europe Home Products Social Commerce Market by Country
6.2.2.4 Europe Accessories Social Commerce Market by Country
6.2.2.5 Europe Food & Beverages Social Commerce Market by Country
6.2.2.6 Europe Health Supplements & Others Social Commerce Market by Country
6.2.3 Europe Social Commerce Market by Country
6.2.3.1 Germany Social Commerce Market
6.2.3.1.1 Germany Social Commerce Market by Business Model
6.2.3.1.2 Germany Social Commerce Market by Product Type
6.2.3.2 UK Social Commerce Market
6.2.3.2.1 UK Social Commerce Market by Business Model
6.2.3.2.2 UK Social Commerce Market by Product Type
6.2.3.3 France Social Commerce Market
6.2.3.3.1 France Social Commerce Market by Business Model
6.2.3.3.2 France Social Commerce Market by Product Type
6.2.3.4 Russia Social Commerce Market
6.2.3.4.1 Russia Social Commerce Market by Business Model
6.2.3.4.2 Russia Social Commerce Market by Product Type
6.2.3.5 Spain Social Commerce Market
6.2.3.5.1 Spain Social Commerce Market by Business Model
6.2.3.5.2 Spain Social Commerce Market by Product Type
6.2.3.6 Italy Social Commerce Market
6.2.3.6.1 Italy Social Commerce Market by Business Model
6.2.3.6.2 Italy Social Commerce Market by Product Type
6.2.3.7 Rest of Europe Social Commerce Market
6.2.3.7.1 Rest of Europe Social Commerce Market by Business Model
6.2.3.7.2 Rest of Europe Social Commerce Market by Product Type
6.3 Asia Pacific Social Commerce Market
6.3.1 Asia Pacific Social Commerce Market by Business Model
6.3.1.1 Asia Pacific Business to Consumer (B2C) Social Commerce Market by Country
6.3.1.2 Asia Pacific Business to Business (B2B) Social Commerce Market by Country
6.3.1.3 Asia Pacific Consumer to Consumer (C2C) Social Commerce Market by Country
6.3.2 Asia Pacific Social Commerce Market by Product Type
6.3.2.1 Asia Pacific Apparel Social Commerce Market by Country
6.3.2.2 Asia Pacific Personal & Beauty Care Social Commerce Market by Country
6.3.2.3 Asia Pacific Home Products Social Commerce Market by Country
6.3.2.4 Asia Pacific Accessories Social Commerce Market by Country
6.3.2.5 Asia Pacific Food & Beverages Social Commerce Market by Country
6.3.2.6 Asia Pacific Health Supplements & Others Social Commerce Market by Country
6.3.3 Asia Pacific Social Commerce Market by Country
6.3.3.1 China Social Commerce Market
6.3.3.1.1 China Social Commerce Market by Business Model
6.3.3.1.2 China Social Commerce Market by Product Type
6.3.3.2 Japan Social Commerce Market
6.3.3.2.1 Japan Social Commerce Market by Business Model
6.3.3.2.2 Japan Social Commerce Market by Product Type
6.3.3.3 India Social Commerce Market
6.3.3.3.1 India Social Commerce Market by Business Model
6.3.3.3.2 India Social Commerce Market by Product Type
6.3.3.4 South Korea Social Commerce Market
6.3.3.4.1 South Korea Social Commerce Market by Business Model
6.3.3.4.2 South Korea Social Commerce Market by Product Type
6.3.3.5 Singapore Social Commerce Market
6.3.3.5.1 Singapore Social Commerce Market by Business Model
6.3.3.5.2 Singapore Social Commerce Market by Product Type
6.3.3.6 Malaysia Social Commerce Market
6.3.3.6.1 Malaysia Social Commerce Market by Business Model
6.3.3.6.2 Malaysia Social Commerce Market by Product Type
6.3.3.7 Rest of Asia Pacific Social Commerce Market
6.3.3.7.1 Rest of Asia Pacific Social Commerce Market by Business Model
6.3.3.7.2 Rest of Asia Pacific Social Commerce Market by Product Type
6.4 LAMEA Social Commerce Market
6.4.1 LAMEA Social Commerce Market by Business Model
6.4.1.1 LAMEA Business to Consumer (B2C) Social Commerce Market by Country
6.4.1.2 LAMEA Business to Business (B2B) Social Commerce Market by Country
6.4.1.3 LAMEA Consumer to Consumer (C2C) Social Commerce Market by Country
6.4.2 LAMEA Social Commerce Market by Product Type
6.4.2.1 LAMEA Apparel Social Commerce Market by Country
6.4.2.2 LAMEA Personal & Beauty Care Social Commerce Market by Country
6.4.2.3 LAMEA Home Products Social Commerce Market by Country
6.4.2.4 LAMEA Accessories Social Commerce Market by Country
6.4.2.5 LAMEA Food & Beverages Social Commerce Market by Country
6.4.2.6 LAMEA Health Supplements & Others Social Commerce Market by Country
6.4.3 LAMEA Social Commerce Market by Country
6.4.3.1 Brazil Social Commerce Market
6.4.3.1.1 Brazil Social Commerce Market by Business Model
6.4.3.1.2 Brazil Social Commerce Market by Product Type
6.4.3.2 Argentina Social Commerce Market
6.4.3.2.1 Argentina Social Commerce Market by Business Model
6.4.3.2.2 Argentina Social Commerce Market by Product Type
6.4.3.3 UAE Social Commerce Market
6.4.3.3.1 UAE Social Commerce Market by Business Model
6.4.3.3.2 UAE Social Commerce Market by Product Type
6.4.3.4 Saudi Arabia Social Commerce Market
6.4.3.4.1 Saudi Arabia Social Commerce Market by Business Model
6.4.3.4.2 Saudi Arabia Social Commerce Market by Product Type
6.4.3.5 South Africa Social Commerce Market
6.4.3.5.1 South Africa Social Commerce Market by Business Model
6.4.3.5.2 South Africa Social Commerce Market by Product Type
6.4.3.6 Nigeria Social Commerce Market
6.4.3.6.1 Nigeria Social Commerce Market by Business Model
6.4.3.6.2 Nigeria Social Commerce Market by Product Type
6.4.3.7 Rest of LAMEA Social Commerce Market
6.4.3.7.1 Rest of LAMEA Social Commerce Market by Business Model
6.4.3.7.2 Rest of LAMEA Social Commerce Market by Product Type

Chapter 7. Company Profiles
7.1 Facebook, Inc.
7.1.1 Company Overview
7.1.1 Financial Analysis
7.1.2 Regional Analysis
7.1.3 Research & Development Expense
7.1.4 Recent strategies and developments:
7.1.4.1 Acquisition and Mergers:
7.1.4.2 Product Launches and Product Expansions:
7.1.5 SWOT Analysis
7.2 PayPal Holdings, Inc. (eBay)
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Partnerships, Collaborations, and Agreements:
7.2.5.2 Product Launches and Product Expansions:
7.3 Twitter, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.3.5 Recent strategies and developments:
7.3.5.1 Product Launches and Product Expansions:
7.3.6 SWOT Analysis
7.4 Microsoft Corporation (LinkedIn Corporation)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expenses
7.4.5 Recent strategies and developments:
7.4.5.1 Product Launches and Product Expansions:
7.4.6 SWOT Analysis
7.5 Alibaba Group Holdings Limited (Taobao)
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental Analysis
7.5.4 Recent strategies and developments:
7.5.4.1 Partnerships, Collaborations, and Agreements:
7.5.4.2 Product Launches and Product Expansions:
7.6 Sina Corporation
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental Analysis
7.7 Pinterest, Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Research & Development Expense
7.7.5 Recent strategies and developments:
7.7.5.1 Partnerships, Collaborations, and Agreements:
7.7.5.2 Product Launches and Product Expansions:
7.8 Etsy, Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Regional Analysis
7.8.4 Recent strategies and developments:
7.8.4.1 Acquisition and Mergers:
7.8.4.2 Geographical Expansions:
7.9 Reddit, Inc. (Advance Publications, Inc.)
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Partnerships, Collaborations, and Agreements:
7.9.2.2 Product Launches and Product Expansions:
7.10. Poshmark, Inc.
7.10.1 Company Overview
7.10.2 Recent strategies and developments:
7.10.2.1 Product Launches and Product Expansions:
Note: Product cover images may vary from those shown
  • PayPal Holdings, Inc. (eBay)
  • Twitter, Inc.
  • Microsoft Corporation (LinkedIn Corporation)
  • Alibaba Group Holdings Limited (Taobao)
  • Sina Corporation
  • Pinterest, Inc.
  • Etsy, Inc.
  • Reddit, Inc. (Advance Publications, Inc.)
  • Poshmark, Inc.
Note: Product cover images may vary from those shown

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