The Latin America, Middle East and Africa Social Commerce Market is expected to witness market growth of 32.8% CAGR during the forecast period (2020-2026).
The swiftly growing usage of social media advertising is likely to create lucrative opportunities for the growth of the social commerce market. The e-commerce industry largely uses social media platforms for advertising in order to expand its customer base worldwide. E-commerce players are nowadays using sponsored content and banner display advertisements to attract their customers, owing to the growing popularity of social media platforms. These platforms considerably help in engaging the audience worldwide.
Social media has globally gained the attention of the users along the quick growth of e-commerce led to new trends of content sharing, messaging, and payments converge. In social commerce, social interactions of vendors and customers and the safe transactions in e-commerce has significantly led to a new shopping experience in collective connected environments. Consequently, the growing adoption of social media advertising is likely to boost the growth of the social commerce market over the forecast period.
Advancement in technology by online platforms, artificial intelligence, virtual reality, blockchain technology, big data, and virtual assistants are transforming the way social media users purchase online. Vendors are leveraging technologies such as big data, blockchain, and AI to progress the customer’s buying experience, and will also play a crucial role in elevating the industry’s growth. Increasing digitization across numerous industries and shifting business trends towards social media platforms is likely to boost the social commerce market growth.
Based on Business Model, the market is segmented into Business to Consumer (B2C), Business to Business (B2B) and Consumer to Consumer (C2C). Based on Product Type, the market is segmented into Apparel, Personal & Beauty Care, Home Products, Accessories, Food & Beverages and Health Supplements & Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Facebook, Inc., PayPal Holdings, Inc. (eBay), Twitter, Inc., Microsoft Corporation (LinkedIn Corporation), Alibaba Group Holdings Limited (Taobao), Sina Corporation, Pinterest, Inc., Etsy, Inc., Reddit, Inc. (Advance Publications, Inc.), and Poshmark, Inc.
Scope of the Study
Market Segments covered in the Report:
By Business Model
By Product Type
By Country
Companies Profiled
Unique Offerings from the Publisher
The swiftly growing usage of social media advertising is likely to create lucrative opportunities for the growth of the social commerce market. The e-commerce industry largely uses social media platforms for advertising in order to expand its customer base worldwide. E-commerce players are nowadays using sponsored content and banner display advertisements to attract their customers, owing to the growing popularity of social media platforms. These platforms considerably help in engaging the audience worldwide.
Social media has globally gained the attention of the users along the quick growth of e-commerce led to new trends of content sharing, messaging, and payments converge. In social commerce, social interactions of vendors and customers and the safe transactions in e-commerce has significantly led to a new shopping experience in collective connected environments. Consequently, the growing adoption of social media advertising is likely to boost the growth of the social commerce market over the forecast period.
Advancement in technology by online platforms, artificial intelligence, virtual reality, blockchain technology, big data, and virtual assistants are transforming the way social media users purchase online. Vendors are leveraging technologies such as big data, blockchain, and AI to progress the customer’s buying experience, and will also play a crucial role in elevating the industry’s growth. Increasing digitization across numerous industries and shifting business trends towards social media platforms is likely to boost the social commerce market growth.
Based on Business Model, the market is segmented into Business to Consumer (B2C), Business to Business (B2B) and Consumer to Consumer (C2C). Based on Product Type, the market is segmented into Apparel, Personal & Beauty Care, Home Products, Accessories, Food & Beverages and Health Supplements & Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Facebook, Inc., PayPal Holdings, Inc. (eBay), Twitter, Inc., Microsoft Corporation (LinkedIn Corporation), Alibaba Group Holdings Limited (Taobao), Sina Corporation, Pinterest, Inc., Etsy, Inc., Reddit, Inc. (Advance Publications, Inc.), and Poshmark, Inc.
Scope of the Study
Market Segments covered in the Report:
By Business Model
- Business to Consumer (B2C)
- Business to Business (B2B)
- Consumer to Consumer (C2C)
By Product Type
- Apparel
- Personal & Beauty Care
- Home Products
- Accessories
- Food & Beverages
- Health Supplements & Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Companies Profiled
- PayPal Holdings, Inc. (eBay)
- Twitter, Inc.
- Microsoft Corporation (LinkedIn Corporation)
- Alibaba Group Holdings Limited (Taobao)
- Sina Corporation
- Pinterest, Inc.
- Etsy, Inc.
- Reddit, Inc. (Advance Publications, Inc.)
- Poshmark, Inc.
Unique Offerings from the Publisher
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Competition Analysis - Global
Chapter 4. LAMEA Social Commerce Market by Business Model
Chapter 5. LAMEA Social Commerce Market by Product Type
Chapter 6. LAMEA Social Commerce Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- PayPal Holdings, Inc. (eBay)
- Twitter, Inc.
- Microsoft Corporation (LinkedIn Corporation)
- Alibaba Group Holdings Limited (Taobao)
- Sina Corporation
- Pinterest, Inc.
- Etsy, Inc.
- Reddit, Inc. (Advance Publications, Inc.)
- Poshmark, Inc.
Methodology
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