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Artificial Intelligence (AI) in Social Media - Global Strategic Business Report

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    Report

  • 534 Pages
  • April 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5301838

Global Artificial Intelligence (AI) in Social Media Market to Reach $8.1 Billion by 2030

The global market for Artificial Intelligence (AI) in Social Media estimated at US$1.9 Billion in the year 2022, is projected to reach a revised size of US$8.1 Billion by 2030, growing at a CAGR of 20.1% over the analysis period 2022-2030. Solutions, one of the segments analyzed in the report, is projected to record 18.1% CAGR and reach US$4.8 Billion by the end of the analysis period. Growth in the Services segment is estimated at 23.5% CAGR for the next 8-year period.

The U.S. Market is Estimated at $786.3 Million, While China is Forecast to Grow at 24.6% CAGR

The Artificial Intelligence (AI) in Social Media market in the U.S. is estimated at US$786.3 Million in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2030 trailing a CAGR of 24.6% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 16.5% and 18.6% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 21% CAGR.

Select Competitors (Total 42 Featured) -

  • Adobe Systems
  • AWS
  • Baidu
  • Clarabridge
  • Cluep
  • Converseon
  • Crimson Heaxagon
  • Facebook
  • Google
  • Hootsuite
  • IBM
  • ISentium
  • Meltwater
  • Microsoft
  • Netbase
  • Salesforce
  • Snap
  • Spredfast
  • Sprinklr
  • Sprout Social
  • Synthesio
  • Talkwalker
  • Twitter
  • Unmetric
  • Vidora

What`s New?

  • Special discussions on the global economic climate and market sentiment
  • Coverage on global competitiveness and key competitor percentage market shares
  • Market presence analysis across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and research platform
  • Complimentary updates for one year
  • Access to curated YouTube video transcripts of market sentiments shared by CEOs, domain experts and market influencers via interviews, podcasts, press statements and event keynotes

Economic Outlook

The global economic outlook is improving, and growth recovery, albeit on the lower side, is expected for this year and the next. The United States although witnessing slowing GDP growth in response to tight monetary and financial conditions, has nevertheless overcome the recession threat. Easing of headline inflation in Euro area is helping boost real incomes and is contributing to pick-up in economic activity. China is expected to see strong increases in GDP in the coming year as the pandemic threat recedes and the government sheds its zero-COVID policy. With optimistic GDP projections, India remains on-course to emerge into a US trillion economy by 2030, surpassing Japan and Germany.

The upturn, however, remains fragile and a number of interlocking challenges continue to run in parallel, such as continued uncertainty around the war in Ukraine; slower than expected decline in global headline inflation; continuation of food and fuel inflation as a persistent economic problem for most developing countries; and still high retail inflation and its impact on consumer confidence and spending. Countries and their governments are showing signs of weathering these challenges, which helps lift market sentiments. As governments continue to combat inflation to get it down to more economically conformable levels by raising interest rates, new job creation will slowdown and impact economic activity. Stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced.

Although corporate investments can likely be held back by inflation worries and weaker demand, rise of new technologies will reverse partially this prevailing investment sentiment. Rise of generative AI; applied AI; industrializing machine learning; next-generation software development; Web3; cloud and edge computing; quantum technologies; electrification and renewables and climate technologies beyond electrification and renewables, will open up the global investment landscape. The technologies hold the potential to drive sizeable incremental growth and value to global GDP in the coming years. The short-term is expected to be a mixed bag of challenges and opportunities for both consumers and investors alike. There is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • From Pandemic to War & Inflation: “Gloomy Outlook for 2023 Despite Signs of Easing Inflationary Conditions”
  • Here’s How Inflationary Pressures Affect the Economy
  • Russia-Ukraine War, the Primary Culprit Responsible for the Hardships
  • Although Past Peak in 2023, Efforts to Solve the Inflation Puzzle Should Continue
  • Here’s What’s Causing Inflationary Pressures in the Global Market
  • Exhibit 1: Shaken by the War, Global Oil Prices Spiral and Feed Inflationary Pressures, Guiding the World towards a Cost of Living Crisis: Global Average Annual Brent Crude Oil Price (In US$ Per Barrel) for Years 2017 through 2024
  • Exhibit 2: Slower Than Anticipated Decline Makes Inflation a Stickier Than Expected Problem to Solve in 2023: Global Inflation Rates (In %) for the Years 2019 Through 2024
  • Exhibit 3: Global Economy Faces a Tough Climb Towards Recovery Made Rockier by the War, Anti-Inflation Fiscal Policies & Slower Than Desirable Easing of Inflationary Pressures: World Economic Growth Projections (Real GDP, Annual % Change) for the Years 2020 Through 2024
  • Exhibit 4: Recession Triggered by Uncontrolled Inflation or Unemployment, Which is the Greater Evil? Inflation Battling Policy Measures to Slowdown Post Pandemic Recovery in Unemployment Rates: Global Number of Unemployed People (In Million) for Years 2019 Through 2024
  • Growing Adoption of AI Due to Pandemic to Drive Long Term Growth
  • COVID-19 Pandemic Tips the Scale in Favor of AI Market
  • Competitive Scenario
  • Select Advancements
  • Exhibit 5: Artificial Intelligence (AI) in Social Media - Global Key Competitors Percentage Market Share in 2023 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2023 (E)
  • An Introduction to Artificial Intelligence (AI)
  • Technologies Enabling AI
  • Artificial Intelligence Continues to be on an Upward Trend
  • Exhibit 6: Global Market for Artificial Intelligence (AI) (In US$ Billion) for Years 2023, 2025 & 2027
  • Enormous Challenges for Artificial Intelligence
  • Challenges in Deployment of AI
  • Artificial Intelligence (AI) in Social Media: A Prelude
  • Artificial Intelligence: A Transformative Force with Engaging Story for Social Media
  • Host of Compelling Benefits of AI for Social Media
  • AI for Social Media: Limitations Indicating Need for Human Touch
  • The All-Encompassing & Exciting Universe of AI Applications for Social Media
  • Global Market Prospects & Outlook
  • AI-Generated Content in Social Media: Bundle of Opportunities
  • Pandemic Impact on the Market
  • Market Challenges and Restraints
  • Hurdles in AI-Created Content on Social Platforms
  • Analysis by Technology
  • Analysis by Enterprise Size
  • Analysis by Application
  • Regional Analysis
  • Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Social Media Trends Creating Perfect Landscape for Artificial Intelligence
  • AI Provides Real Time Information to Target Audience
  • Digital Capabilities for Social Media Platforms Move to Next Level with AI
  • Factors Making AI a Powerful Buzz in Social Media Domain
  • Accelerating Pace of Digital Transformation to Benefit Demand for AI
  • Exhibit 7: Global Digital Transformation Spending (In US$ Billion) for Years 2019 Through 2025
  • Exhibit 8: Digital Transformation by Industry: 2022
  • Exhibit 9: Industry Adoption of Artificial Intelligence (AI) by Function: 2020
  • Accelerating AI Growth Backed by Future Secure Digital Infrastructure
  • Demand for Artificial Intelligence, Machine Learning, and Deep Learning Gains Momentum
  • Big Data Overload Accelerates Content Chaos Challenge Amid Rising Need for Information Governance (IG)
  • Exhibit 10: Information Governance is the First Step in Leveraging the Value of Big Data: Volume of Data Generated, Stored & Consumed Worldwide (In Zettabytes) for Years 2019, 2021, 2023, and 2025
  • Increasing investments and R&D in AI Start-Ups to Jack up Market Demand
  • Exhibit 11: Number of AI Startups with $1 Billion Valuations for the Years 2014-2020
  • Exhibit 12: AI Cumulative Funding (in US$ Billion) by Category (As of 2020)
  • Exhibit 13: Global AI Investment (in US$ Billion) for the Years 2015 through 2021
  • AI Technology’s Huge Impact on Social Media Attracts Big Tech Companies for Long Term Investments
  • AI / ML Offers Significant ROI Possibilities for Enterprises
  • Increasing Use of Artificial Intelligence Leads to Regulation Concern in Enterprises
  • Purpose-Built AI Infrastructure Gaining Importance in Modern Enterprises
  • Machine Learning and AI-Assisted Platforms Personalize Customer Experiences in Marketing Applications
  • Exhibit 14: Ranking of Business Outcomes Realized through AI Application in Marketing
  • Generative AI Gains Traction in Various Sales and Marketing Functions
  • Exhibit 15: The Rise of Generative (GAI) Exemplified!: % Share of Generative AI Data in Total Data Produced for Years 2023, 2025 and 2027
  • Exhibit 16: World Generative Artificial Intelligence (AI) Market by Geographic Region - Annual Revenues in US$ Million (2023E and 2030F)
  • Gen Z Executives Are More Inclined to Adopt GAI Compared to Their Millennial and Gen X Counterparts
  • Exhibit 17: Adoption of GAI in the Workplace in the U.S. by Generation as of the Year 2023 Generation % Executives Adoption GAI
  • AI Enables Availability of Effective Data for Public Health Services
  • Exhibit 18: Global Healthcare AI Market: Percentage Breakdown by Application for 2022
  • eCommerce Explodes Into a Multi-Billion Dollar Market Opportunity for Social Media AI
  • Exhibit 19: Global B2C E-Commerce Sales in US$ Trillion for the Years 2019 Through 2025
  • Robust Growth of Online Learning/e-Learning Strengthens the Business Case for Social Media AI
  • Exhibit 20: Global Opportunity for e-Learning (In US$ Billion) for the Years 2022, 2024, 2026, 2028, and 2030
  • Digital Advertising and Marketing: Transforming, Transitioning & Conditioning Brand-Consumer Relationships
  • Emerging Digital Advertising & Marketing Challenges Call for Swift Action from Brands
  • Emphasis on Social Advertising
  • Notable Technology Trends in Digital Advertising Market
  • AI in Media & Advertising: Targeting Customers with Right Marketing Content
  • Growing Use of Social Media Platforms: A Lucrative Opportunity for Digital Advertisers
  • Exhibit 21: Social Media Adoption Worldwide: % of Active Users Compared to Total Population for 2022E
  • Exhibit 22: Social Media Users Penetration (in %) by Generation
  • Social Commerce Through Social Media Platforms
  • Exhibit 23: Top Social media Platforms by Number of Monthly Active Users (In Millions): January 2022
  • IT Infrastructure Management Realm Emerges as Next Destination for AI Technologies
  • Industry Collaboration with AI & ML Solutions to Optimize Digital Transformation Strategies
  • New and Improved Concepts in ML and AI take Stage
  • Deep Learning and Digital Assistant Technologies Present Significant Growth Potential
  • Deep Learning & ML-Based Tools Fuel Self-Service Automation
  • Millennials Emerge as Key Demographic for Social Media AI Market
  • Exhibit 24: Consumer Attitude towards Targeted Online Advertising by Age Group in the US: 2021
  • Challenges of Artificial Intelligence and Social Media
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Artificial Intelligence (AI) in Social Media Market Analysis of Annual Sales in US$ Thousand for Years 2018 through 2030
  • Table 2: World Recent Past, Current & Future Analysis for Artificial Intelligence (AI) in Social Media by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2022 through 2030 and % CAGR
  • Table 3: World Historic Review for Artificial Intelligence (AI) in Social Media by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2021 and % CAGR
  • Table 4: World 12-Year Perspective for Artificial Intelligence (AI) in Social Media by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2018, 2023 & 2030
  • Table 5: World Recent Past, Current & Future Analysis for Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2022 through 2030 and % CAGR
  • Table 6: World Historic Review for Solutions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2021 and % CAGR
  • Table 7: World 12-Year Perspective for Solutions by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2023 & 2030
  • Table 8: World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2022 through 2030 and % CAGR
  • Table 9: World Historic Review for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2021 and % CAGR
  • Table 10: World 12-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2023 & 2030
  • Table 11: World Recent Past, Current & Future Analysis for Machine Learning & Deep Learning by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2022 through 2030 and % CAGR
  • Table 12: World Historic Review for Machine Learning & Deep Learning by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2021 and % CAGR
  • Table 13: World 12-Year Perspective for Machine Learning & Deep Learning by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2023 & 2030
  • Table 14: World Recent Past, Current & Future Analysis for Natural Language Processing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2022 through 2030 and % CAGR
  • Table 15: World Historic Review for Natural Language Processing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2021 and % CAGR
  • Table 16: World 12-Year Perspective for Natural Language Processing by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2023 & 2030
  • Table 17: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2022 through 2030 and % CAGR
  • Table 18: World Historic Review for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2021 and % CAGR
  • Table 19: World 12-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2023 & 2030
  • Table 20: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2022 through 2030 and % CAGR
  • Table 21: World Historic Review for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2021 and % CAGR
  • Table 22: World 12-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2023 & 2030
  • Table 23: World Recent Past, Current & Future Analysis for Sales & Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2022 through 2030 and % CAGR
  • Table 24: World Historic Review for Sales & Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2021 and % CAGR
  • Table 25: World 12-Year Perspective for Sales & Marketing by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2023 & 2030
  • Table 26: World Recent Past, Current & Future Analysis for Customer Experience Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2022 through 2030 and % CAGR
  • Table 27: World Historic Review for Customer Experience Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2021 and % CAGR
  • Table 28: World 12-Year Perspective for Customer Experience Management by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2023 & 2030
  • Table 29: World Recent Past, Current & Future Analysis for Predictive Risk Assessment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2022 through 2030 and % CAGR
  • Table 30: World Historic Review for Predictive Risk Assessment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2021 and % CAGR
  • Table 31: World 12-Year Perspective for Predictive Risk Assessment by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2023 & 2030
  • Table 32: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2022 through 2030 and % CAGR
  • Table 33: World Historic Review for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2018 through 2021 and % CAGR
  • Table 34: World 12-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America and Rest of World for Years 2018, 2023 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Artificial Intelligence (AI) in Social Media Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
  • Market Analytics
CANADAJAPANCHINA
EUROPE
  • Artificial Intelligence (AI) in Social Media Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
  • Market Analytics
FRANCEGERMANYITALYUNITED KINGDOMSPAINRUSSIAREST OF EUROPE
ASIA-PACIFIC
  • Artificial Intelligence (AI) in Social Media Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
  • Market Analytics
AUSTRALIAINDIASOUTH KOREAREST OF ASIA-PACIFICLATIN AMERICAREST OF WORLDIV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adobe Systems
  • AWS
  • Baidu
  • Clarabridge
  • Cluep
  • Converseon
  • Crimson Heaxagon
  • Facebook
  • Google
  • Hootsuite
  • IBM
  • ISentium
  • Meltwater
  • Microsoft
  • Netbase
  • Salesforce
  • Snap
  • Spredfast
  • Sprinklr
  • Sprout Social
  • Synthesio
  • Talkwalker
  • Twitter
  • Unmetric
  • Vidora

Table Information