Marketing Attribution Software - Global Strategic Business Report

Global Marketing Attribution Software Market to Reach $10.7 Billion by 2030

The global market for Marketing Attribution Software estimated at US$4.3 Billion in the year 2022, is projected to reach a revised size of US$10.7 Billion by 2030, growing at a CAGR of 12% over the analysis period 2022-2030. Multi-Source, one of the segments analyzed in the report, is projected to record 13.5% CAGR and reach US$5 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Single-Source segment is readjusted to a revised 11.1% CAGR for the next 8-year period.

The U.S. Market is Estimated at $1.2 Billion, While China is Forecast to Grow at 17.8% CAGR

The Marketing Attribution Software market in the U.S. is estimated at US$1.2 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$2.7 Billion by the year 2030 trailing a CAGR of 17.8% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.5% and 9.6% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 7.8% CAGR.

Select Competitors (Total 36 Featured) -

• Adobe
• Analytic Partners
• CaliberMind
• Engagio
• Fospha
• Google
• IRI
• LeadsRx
• LeanData
• Marketing Attribution
• Merkle
• Neustar
• OptiMine
• Oracle
• Rockerbox
• SAP
• Singular
• Visual IQ
• WIZALY

What's New?

• Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its 'bumpy' reopening; supply chain disruptions, global trade tensions; and risk of recession.
• Global competitiveness and key competitor percentage market shares
• Market presence across multiple geographies - Strong/Active/Niche/Trivial
• Online interactive peer-to-peer collaborative bespoke updates
• Access to digital archives and Research Platform
• Complimentary updates for one year