Marketing Attribution Software is a type of software used to track and measure the effectiveness of marketing campaigns. It helps marketers understand which channels and campaigns are driving the most conversions and revenue. It also helps marketers identify which channels are most effective in driving customer engagement and loyalty. The software can be used to track the performance of campaigns across multiple channels, such as email, search, display, and social media. It can also be used to measure the impact of different marketing tactics, such as A/B testing, personalization, and retargeting. Some of the companies in the Marketing Attribution Software market include Adobe, Google, Oracle, Salesforce, and IBM. Show Less Read more
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