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Cannabis Beverages - Global Market Trajectory & Analytics

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    Report

  • 167 Pages
  • July 2022
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5303350

FEATURED COMPANIES

  • Alkaline88, LLC
  • Aurora Cannabis Inc.
  • Canopy Growth Corporation
  • Dixie Brands Inc.
  • HEXO Operations Inc.
  • Organigram Holdings Inc.

Global Cannabis Beverages Market to Reach US$2 Billion by the Year 2026


Cannabis has been gaining considerable popularity globally. Its use for recreational purposes (factoring in the illegal usage) is much higher in comparison to its medicinal use. The market is anticipated to be on a growth path due to the growing cannabis demand in the mainstream market. The changing legal status of marijuana in a growing number of countries worldwide, including several US states, is attracting more and more food and drink companies to the vibrant cannabis beverages market. The continued deregulation of cannabis, escalating societal acceptance, growing awareness of CBD benefits, and availability in familiar/popular formats are some factors supporting growth in demand and sales of cannabis beverages. The CBD-infused beverages are gaining popularity in the US where they are becoming easily available through mainstream retail outlets. The growing interest in wellness drinks is also likely to drive gains in the market. Customers are increasingly demonstrating preference for wellness drinks over soft drinks, which is driving demand for cannabis beverages. The market is also benefitting from other factors such as better living standards, increasing disposable income levels, and legalization of recreational cannabis in several countries. Off-trade channels such as lounges, clubs, restaurants, cafes, and hotels are likely to augment the product`s visibility and popularity among customers.

Amid the COVID-19 crisis, the global market for Cannabis Beverages estimated at US$1 Billion in the year 2022, is projected to reach a revised size of US$2 Billion by 2026, growing at a CAGR of 16.9% over the analysis period. Non-Alcoholic, one of the segments analyzed in the report, is projected to grow at a 17.5% CAGR to reach US$1.6 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Alcoholic segment is readjusted to a revised 15.7% CAGR for the next 7-year period. Non-alcoholic cannabis beverages dominate the market and are also expected to register strong growth, mainly supported by growing demand from female and new customers, especially millennials, and also rising interest in wellness drinks among customers. Cannabis-infused alcoholic beverages are also gaining strong popularity, given their capability to offer the alcohol effect, but with health advantages and no calories. They are mainly used by people who consume cannabis as well as alcohol.

The U.S. Market is Estimated at $752 Million in 2022, While Asia-Pacific is Forecast to Reach $146.7 Million by 2026


The Cannabis Beverages market in the U.S. is estimated at US$752 Million in the year 2022. The country currently accounts for a 70.9% share in the global market. Asia-Pacific is forecast to reach an estimated market size of US$146.7 Million in the year 2026 trailing a CAGR of 14.2% through the analysis period. Among the other noteworthy geographic markets are Canada and Europe, each forecast to grow at 16.7% and 16.1% respectively over the analysis period. North America is a dominant market, mainly driven by growth in the US market. Subsequent to the legalization of the use of hemp and its derived CBD products, sales of hCBD (hemp-cannabidiol) gained considerable impetus. Guam, Puerto Rico, the US Virgin Islands, District of Colombia, and 33 States have granted approval to medical cannabis programs (publicly available), which led to the introduction of many cannabis drinks. Further, 13 states in the country permit the usage of high CBD and low THC products for medical uses, which has resulted in strong adoption of CBD infused cannabis drinks. Europe is another region that is likely to register surging demand, due to the growing interest in cannabis among consumers and the rising introduction of products. In developing regions such as Latin America, Oceania, and Asia, cannabis-based beverages have registered nominal growth due to the prohibition of THC products.

By Component, Tetrahydrocannabinol (THC) Segment to Reach 1.1 Billion by 2026


Demand for cannabis beverages infused with THC is being supported by the growing consumption among adult customers for recreational reasons. The euphoria they offer as well the therapeutic benefits are anticipated to foster their demand. In the global Tetrahydrocannabinol (Component) segment, USA, Canada, and Europe will drive the 16.2% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$422.5 Million will reach a projected size of US$1.2 Billion by the close of the analysis period. The market in Asia-Pacific is forecast to reach US$76.6 Million by the year 2026.

Select Competitors (Total 79 Featured):

  • Alkaline88, LLC
  • Aphria Inc.
  • Aurora Cannabis Inc.
  • CannTrust Holdings Inc.
  • Canopy Growth Corporation
  • Cronos Group Inc.
  • Dixie Brands Inc.
  • GW Pharmaceuticals plc
  • HEXO Operations Inc.
  • Keef Brands
  • Organigram Holdings Inc.
  • Tilray
  • VCC Brands
  • VIVO Cannabis Inc.

What`s New for 2022?

  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to the digital archives
  • Complimentary updates for one year

FEATURED COMPANIES

  • Alkaline88, LLC
  • Aurora Cannabis Inc.
  • Canopy Growth Corporation
  • Dixie Brands Inc.
  • HEXO Operations Inc.
  • Organigram Holdings Inc.

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Impact of COVID-19 Pandemic and Looming Global Recession: 2020 Marked as a Year of Disruption & Transformation
  • World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • Pandemic Leads to Increased Focus on Health and Wellness Products
  • Pandemic Drives Consumer Shift towards Organic Foods
  • Cannabis Beverages - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • An Introduction to Cannabis Beverages
  • Global Market Prospects & Outlook
  • Key Trends Influencing the Market
  • Analysis by Type
  • World Cannabis Beverages Market by Type (2021 & 2027): Percentage Breakdown of Value Sales for Non-Alcoholic, and Alcoholic
  • Analysis by Component
  • World Cannabis Beverages Market by Component (2021 & 2027): Percentage Breakdown of Value Sales for Tetrahydrocannabinol (THC), and Cannabidiol (CBD)
  • Regional Analysis
  • Global Market for Cannabis Beverages: Percentage Breakdown of Sales for Developed and Developing Regions (2021 & 2027)
  • Global Market for Cannabis Beverages - Geographic Regions Ranked by % CAGR (Sales) for 2020-2027: USA, Canada, Europe, Asia-Pacific, and Rest of World
  • Cannabis Beverages to Take the US Market by Storm
  • Low-dose Cannabis Emerge as Alcohol Alternatives in Canada
  • Competitive Scenario: Major Players Eying a Pie of the Cannabis Market
  • Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Cannabis-Infused Beverages to Reduce Alcohol Consumption among the Young
  • Prevailing Trends Positively Influence the Market
  • Alcoholic Beverage Companies Seek Role in the Market
  • Growth Trend to Continue
  • Legalisation & Decriminalization Augur Well
  • Legalisation Drives Demand in North America
  • A Note On Clean Label Cannabis
  • A Review of Trends Influencing the Market
  • Favorable Demographics Strengthen Market Prospects
  • World Population (in Thousands) by Geographic Region for the Years 2018, 2025, 2040, 2050
  • Urban Sprawl Encourages a Positive Tide
  • World Urban Population in Million and as Percentage of Total Population for the Period 1950-2050P
  • Rising Health Awareness to Fuel Market Prospects
  • Growing Adoption of Herbal Remedies Widens Prospects
  • Hypertension Prevalence (%) Worldwide by Region in Male and Females Aged 25+ Years
  • World Diabetes and Population Statistics (2019, 2030 & 2045)
  • Fatalities by Heart Conditions: Estimated Percentage Breakdown for Cardiovascular Disease, Ischemic Heart Disease, Stroke, and Others
  • Production Challenges Abound for Cannabis Beverage Producers
  • Production Process of Cannabis Beverages - The Many Challenges
  • Long-Term Studies on Stability of Products Essential
  • Production Innovation Accelerates Market Growth
  • Safety Challenges with Hemp-infused Products
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Recent Past, Current & Future Analysis for Cannabis Beverages by Geographic Region - USA, Canada, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • TABLE 2: World 7-Year Perspective for Cannabis Beverages by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Europe, Asia-Pacific and Rest of World Markets for Years 2021 & 2027
  • TABLE 3: World Recent Past, Current & Future Analysis for Non-Alcoholic by Geographic Region - USA, Canada, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • TABLE 4: World 7-Year Perspective for Non-Alcoholic by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
  • TABLE 5: World Recent Past, Current & Future Analysis for Alcoholic by Geographic Region - USA, Canada, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • TABLE 6: World 7-Year Perspective for Alcoholic by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
  • TABLE 7: World Recent Past, Current & Future Analysis for Tetrahydrocannabinol (THC) by Geographic Region - USA, Canada, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • TABLE 8: World 7-Year Perspective for Tetrahydrocannabinol (THC) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
  • TABLE 9: World Recent Past, Current & Future Analysis for Cannabidiol (CBD) by Geographic Region - USA, Canada, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2020 through 2027 and % CAGR
  • TABLE 10: World 7-Year Perspective for Cannabidiol (CBD) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Europe, Asia-Pacific and Rest of World for Years 2021 & 2027
III. MARKET ANALYSIS
UNITED STATES
  • Cannabis Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
  • TABLE 11: USA Recent Past, Current & Future Analysis for Cannabis Beverages by Type - Non-Alcoholic and Alcoholic - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • TABLE 12: USA 7-Year Perspective for Cannabis Beverages by Type - Percentage Breakdown of Value Sales for Non-Alcoholic and Alcoholic for the Years 2021 & 2027
  • TABLE 13: USA Recent Past, Current & Future Analysis for Cannabis Beverages by Component - Tetrahydrocannabinol (THC) and Cannabidiol (CBD) - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • TABLE 14: USA 7-Year Perspective for Cannabis Beverages by Component - Percentage Breakdown of Value Sales for Tetrahydrocannabinol (THC) and Cannabidiol (CBD) for the Years 2021 & 2027
CANADA
  • TABLE 15: Canada Recent Past, Current & Future Analysis for Cannabis Beverages by Type - Non-Alcoholic and Alcoholic - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • TABLE 16: Canada 7-Year Perspective for Cannabis Beverages by Type - Percentage Breakdown of Value Sales for Non-Alcoholic and Alcoholic for the Years 2021 & 2027
  • TABLE 17: Canada Recent Past, Current & Future Analysis for Cannabis Beverages by Component - Tetrahydrocannabinol (THC) and Cannabidiol (CBD) - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • TABLE 18: Canada 7-Year Perspective for Cannabis Beverages by Component - Percentage Breakdown of Value Sales for Tetrahydrocannabinol (THC) and Cannabidiol (CBD) for the Years 2021 & 2027
EUROPE
  • Cannabis Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
  • TABLE 19: Europe Recent Past, Current & Future Analysis for Cannabis Beverages by Type - Non-Alcoholic and Alcoholic - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • TABLE 20: Europe 7-Year Perspective for Cannabis Beverages by Type - Percentage Breakdown of Value Sales for Non-Alcoholic and Alcoholic for the Years 2021 & 2027
  • TABLE 21: Europe Recent Past, Current & Future Analysis for Cannabis Beverages by Component - Tetrahydrocannabinol (THC) and Cannabidiol (CBD) - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • TABLE 22: Europe 7-Year Perspective for Cannabis Beverages by Component - Percentage Breakdown of Value Sales for Tetrahydrocannabinol (THC) and Cannabidiol (CBD) for the Years 2021 & 2027
ASIA-PACIFIC
  • Cannabis Beverages Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
  • TABLE 23: Asia-Pacific Recent Past, Current & Future Analysis for Cannabis Beverages by Type - Non-Alcoholic and Alcoholic - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • TABLE 24: Asia-Pacific 7-Year Perspective for Cannabis Beverages by Type - Percentage Breakdown of Value Sales for Non-Alcoholic and Alcoholic for the Years 2021 & 2027
  • TABLE 25: Asia-Pacific Recent Past, Current & Future Analysis for Cannabis Beverages by Component - Tetrahydrocannabinol (THC) and Cannabidiol (CBD) - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • TABLE 26: Asia-Pacific 7-Year Perspective for Cannabis Beverages by Component - Percentage Breakdown of Value Sales for Tetrahydrocannabinol (THC) and Cannabidiol (CBD) for the Years 2021 & 2027
REST OF WORLD
  • TABLE 27: Rest of World Recent Past, Current & Future Analysis for Cannabis Beverages by Type - Non-Alcoholic and Alcoholic - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • TABLE 28: Rest of World 7-Year Perspective for Cannabis Beverages by Type - Percentage Breakdown of Value Sales for Non-Alcoholic and Alcoholic for the Years 2021 & 2027
  • TABLE 29: Rest of World Recent Past, Current & Future Analysis for Cannabis Beverages by Component - Tetrahydrocannabinol (THC) and Cannabidiol (CBD) - Independent Analysis of Annual Sales in US$ Thousand for the Years 2020 through 2027 and % CAGR
  • TABLE 30: Rest of World 7-Year Perspective for Cannabis Beverages by Component - Percentage Breakdown of Value Sales for Tetrahydrocannabinol (THC) and Cannabidiol (CBD) for the Years 2021 & 2027
IV. COMPETITION
  • Total Companies Profiled: 79

A selection of companies mentioned in this report includes:

  • Alkaline88, LLC
  • Aphria Inc.
  • Aurora Cannabis Inc.
  • CannTrust Holdings Inc.
  • Canopy Growth Corporation
  • Cronos Group Inc.
  • Dixie Brands Inc.
  • GW Pharmaceuticals plc
  • HEXO Operations Inc.
  • Keef Brands
  • Organigram Holdings Inc.
  • Tilray
  • VCC Brands
  • VIVO Cannabis Inc.