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Mobile Marketing - Global Market Trajectory & Analytics

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    Report

  • April 2021
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5303708

FEATURED COMPANIES

  • Acoustic, L.P.
  • Braze, Inc.
  • Localytics
  • Netcore Solutions
  • Sailthru
  • Swrve Inc.
Global Mobile Marketing Market to Reach $242.8 Billion by 2027

Amid the COVID-19 crisis, the global market for Mobile Marketing estimated at US$78.2 Billion in the year 2020, is projected to reach a revised size of US$242.8 Billion by 2027, growing at a CAGR of 17.6% over the analysis period 2020-2027. Mobile Web, one of the segments analyzed in the report, is projected to record a 17.8% CAGR and reach US$57.8 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the SMS segment is readjusted to a revised 16.6% CAGR for the next 7-year period.





The U.S. Market is Estimated at $21.1 Billion, While China is Forecast to Grow at 22.2% CAGR

The Mobile Marketing market in the U.S. is estimated at US$21.1 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$55.4 Billion by the year 2027 trailing a CAGR of 22.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 13.7% and 16.2% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 15.1% CAGR.

Location-Based Marketing Segment to Record 18.2% CAGR

In the global Location-Based Marketing segment, USA, Canada, Japan, China and Europe will drive the 17.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$9.4 Billion in the year 2020 will reach a projected size of US$29.2 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$35.1 Billion by the year 2027, while Latin America will expand at a 19.5% CAGR through the analysis period.

Select Competitors (Total 38 Featured):
  • Acoustic, L.P.
  • Adobe
  • Airship
  • Braze, Inc.
  • FollowAnalytics
  • IMI Mobile Private Limited
  • Leanplum
  • Localytics
  • Marketo
  • MoEngage
  • Netcore Solutions
  • Oracle
  • Pyze Inc.
  • Sailthru
  • Salesforce
  • SAP
  • Swrve Inc.
  • Vibes
  • Xtremepush
Frequently Asked Questions about the Global Market for Mobile Marketing

What is the estimated value of the Global Market for Mobile Marketing?

The Global Market for Mobile Marketing was estimated to be valued at $78.2 Billion in 2020.

What is the growth rate of the Global Market for Mobile Marketing?

The growth rate of the Global Market for Mobile Marketing is 17.6%, with an estimated value of $242.8 Billion by 2027.

What is the forecasted size of the Global Market for Mobile Marketing?

The Global Market for Mobile Marketing is estimated to be worth $242.8 Billion by 2027.

Who are the key companies in the Global Market for Mobile Marketing?

Key companies in the Global Market for Mobile Marketing include Acoustic, L.P., Adobe, Airship, Braze, Inc., FollowAnalytics, IMI Mobile Private Limited, Leanplum, Localytics and MoEngage.

FEATURED COMPANIES

  • Acoustic, L.P.
  • Braze, Inc.
  • Localytics
  • Netcore Solutions
  • Sailthru
  • Swrve Inc.

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS3. MARKET TRENDS & DRIVERS4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
  • UNITED STATES
  • CANADA
  • JAPAN
  • CHINA
  • EUROPE
  • FRANCE
  • GERMANY
  • ITALY
  • UNITED KINGDOM
  • SPAIN
  • RUSSIA
  • REST OF EUROPE
  • ASIA-PACIFIC
  • AUSTRALIA
  • INDIA
  • SOUTH KOREA
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA

IV. COMPETITION
  • Total Companies Profiled: 38

A selection of companies mentioned in this report includes:

  • Acoustic, L.P.
  • Adobe
  • Airship
  • Braze, Inc.
  • FollowAnalytics
  • IMI Mobile Private Limited
  • Leanplum
  • Localytics
  • Marketo
  • MoEngage
  • Netcore Solutions
  • Oracle
  • Pyze Inc.
  • Sailthru
  • Salesforce
  • SAP
  • Swrve Inc.
  • Vibes
  • Xtremepush