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Indonesia Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics

  • ID: 5304981
  • Report
  • February 2021
  • Region: Indonesia
  • 50 pages
  • PayNXT360
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Buy Now Pay Later (BNPL) is emerging as one of the most popular FinTech products in the country. While Kredivo is the pioneer in this segment, nearly all major e-commerce platforms and FinTech companies are offering the BNPL payment option. The pay later feature offered by Ovo is one of the most used services in Indonesia. Other key players include GoPay, Shopee, and Traveloka.

With the growing popularity of digital loans in the country, the BNPL payment is expected to take market share from credit cards in Indonesia. This is supported by the fact that Ovo has more active users than credit card companies in the country. Moreover, the growing popularity of BNPL payment method is reflected in the fact that the number of pay later transactions have increased significantly over the last eight quarters.

Digital payment service providers are looking for potential global investment and mergers and acquisitions to boost the growth of the digital payment industry in the country. With Gojek, announcing the investment from Facebook and PayPal in GoPay, other digital payment providers are looking to merge for remaining competitive in the industry. Two of the top digital mobile payment service providers, Ovo and Dana are looking at a possible merger to boost their presence and compete with GoPay, who has a 60% market share.

According to the Q4 2020 BNPL Survey, BNPL payment in the country is expected to grow by 66.1% on annual basis to reach US$ 3508.8 million in 2021.

Medium to long term growth story of BNPL industry in Indonesia remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 22.2% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 2113.1 million in 2020 to reach US$ 14281.7 million by 2028.

This report provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in Buy Now Pay Later industry in Indonesia. The report focuses on data-centric analysis of Buy Now Pay Later market dynamics to help companies understand business and investment opportunities along with risks.

It details market opportunities across 40 market segments in Buy Now Pay Later for the period 2019-2028 and identifies opportunities in Indonesia. It captures essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction across end-use segments.

Scope

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Indonesia. Below is a summary of key market segments:

Indonesia BNPL Market Size and Spending Pattern
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Indonesia Buy Now Pay Later Market Share Analysis by Key Players

Indonesia Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
  • Online Channel
  • POS Channel
Indonesia Buy Now Pay Later in Retail Shopping: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Indonesia Buy Now Pay Later in Home Improvement: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Indonesia Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Indonesia Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Indonesia Buy Now Pay Later in Education: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Indonesia Buy Now Pay Later in Automotive: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Indonesia Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
  • Buy Now Pay Later Sales Uplift by Product Category
  • Buy Now Pay Later Spend Share by Age Group
  • Buy Now Pay Later Gross Merchandise Share by Income
  • Buy Now Pay Later Gross Merchandise Value Share by Gender
  • Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis
Reasons to Buy
  • In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Diamantis Masoutis SA
  • Dixons Carphone Plc
  • H&M Hennes & Mauritz AB
  • Hondos Bros
  • Inter Ikea Systems BV
  • Marinopoulos SA
  • MORE
1. About this Report
1.1 Summary
1.2 Scope
1.3 Methodology
1.4 Disclaimer

2. Indonesia Buy Now Pay Later Industry Attractiveness
2.1 Indonesia Buy Now Pay Later - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Indonesia Buy Now Pay Later - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Indonesia Buy Now Pay Later - Transaction Volume Trend Analysis, 2019-2028

3. Indonesia Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2019 - 2028
3.2 Buy Now Pay Later Share by Revenue Segments
3.3 Buy Now Pay Later Merchant Commission, 2019 - 2028
3.4 Buy Now Pay Later Missed Payment Fee Revenue, 2019 - 2028
3.5 Buy Now Pay Later Pay Now & Other Income, 2019 - 2028
3.6 Buy Now Pay Later Active Consumer Base, 2019 - 2028
3.7 Buy Now Pay Later Bad Debt, 2019 - 2028

4. Indonesia Buy Now Pay Later Spend Analysis by Channel
4.1 Buy Now Pay Later Market Share by Channel, 2019 - 2028
4.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 - 2028
4.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 - 2028

5. Indonesia Buy Now Pay Later Snapshot by End-Use Sector
5.1 Buy Now Pay Later Market Share by End-Use Sector - Emerging Avenues and Future Growth Prospects
5.2 Buy Now Pay Later Sales Uplift by End-Use Sector
5.3 Buy Now Pay Later Share by Retail Product Category

6. Indonesia Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 - 2028
6.1 Indonesia Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis, 2019-2028
6.2 Indonesia Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis, 2019-2028
6.3 Indonesia Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis, 2019-2028

7. Indonesia Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 - 2028
7.1 Indonesia Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
7.2 Indonesia Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis, 2019-2028
7.3 Indonesia Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis, 2019-2028

8. Indonesia Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast, 2019 - 2028
8.1 Indonesia Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis, 2019-2028
8.2 Indonesia Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis, 2019-2028
8.3 Indonesia Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis, 2019-2028

9. Indonesia Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 - 2028
9.1 Indonesia Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2019-2028
9.2 Indonesia Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis, 2019-2028
9.3 Indonesia Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis, 2019-2028

10. Indonesia Buy Now Pay Later in Other Segment: Market Size and Forecast, 2019 - 2028
10.1 Indonesia Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis, 2019-2028
10.2 Indonesia Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis, 2019-2028
10.3 Indonesia Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis, 2019-2028

11. Indonesia Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
11.1 Buy Now Pay Later Spend Share by Age Group
11.2 Buy Now Pay Later Gross Merchandise Share by Income
11.3 Buy Now Pay Later Gross Merchandise Value Share by Gender
11.4 Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

12. Further Reading
12.1 About the Publisher
12.2 Related Research
12.3 The Knowledge Center

List of Figures
Figure 1: The Methodology Framework
Figure 2: Indonesia Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 3: Indonesia Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Indonesia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 5: Indonesia Buy Now Pay Later - Revenues (Million), 2019-2028
Figure 6: Buy Now Pay Later Share by Revenue Segments
Figure 7: Indonesia Buy Now Pay Later - Merchant Commission (Million), 2019-2028
Figure 8: Indonesia Buy Now Pay Later - Missed Payment Fee Revenue (Million), 2019-2028
Figure 9: Indonesia Buy Now Pay Later Pay Now & Other Income (Million), 2019-2028
Figure 10: Indonesia Buy Now Pay Later - Active Consumer Base, 2019-2028
Figure 11: Indonesia Buy Now Pay Later - Bad Debt (Million), 2019-2028
Figure 12: Indonesia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 13: Indonesia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 14: Indonesia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 15: Indonesia Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2025
Figure 16: Indonesia Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2028
Figure 17: Indonesia Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2025
Figure 18: Indonesia Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 19: Indonesia Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 20: Indonesia Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 21: Indonesia Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 22: Indonesia Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 23: Indonesia Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 24: Indonesia Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 25: Indonesia Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 26: Indonesia Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 27: Indonesia Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 28: Indonesia Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 29: Indonesia Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 30: Indonesia Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 31: Indonesia Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 32: Indonesia Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 33: Indonesia Buy Now Pay Later - Share by Age Group in Gross Merchandise Value Terms
Figure 34: Indonesia Buy Now Pay Later - Share by Income Group in Value Terms
Figure 35: Indonesia Buy Now Pay Later - Share by Gender in Value Terms
Figure 36: Buy Now Pay Later - Adoption Rationale Gross Merchandise Value Analysis

List of Tables
Table 1: Indonesia Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: Indonesia Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Indonesia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 4: Indonesia Buy Now Pay Later - Revenues (Million), 2019-2028
Table 5: Indonesia Buy Now Pay Later - Merchant Commission (Million), 2019-2028
Table 6: Indonesia Buy Now Pay Later - Missed Payment Fee Revenue (Million), 2019-2028
Table 7: Indonesia Buy Now Pay Later Pay Now & Other Income (Million), 2019-2028
Table 8: Indonesia Buy Now Pay Later - Active Consumer Base, 2019-2028
Table 9: Indonesia Buy Now Pay Later - Bad Debt (Million), 2019-2028
Table 10: Indonesia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 11: Indonesia Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 12: Indonesia Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 13: Indonesia Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 14: Indonesia Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Million), 2019-2028
Table 15: Indonesia Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 16: Indonesia Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 17: Indonesia Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Million), 2019-2028
Table 18: Indonesia Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 19: Indonesia Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 20: Indonesia Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Million), 2019-2028
Table 21: Indonesia Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: Indonesia Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 23: Indonesia Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Million), 2019-2028
Table 24: Indonesia Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: Indonesia Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 26: Indonesia Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Million), 2019-2028
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  • Diamantis Masoutis SA
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  • Hondos Bros
  • Dixons Carphone Plc
  • Plaisio Computers SA
  • Inter Ikea Systems BV
  • Praktiker Hellas Trading Co SA
  • H&M Hennes & Mauritz AB
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