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Kenya Buy Now Pay Later Business and Investment Opportunities (2019-2028) Databook - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics

  • ID: 5304992
  • Report
  • February 2021
  • Region: Kenya
  • 50 pages
  • PayNXT360

FEATURED COMPANIES

  • Castro Model Ltd
  • Dor Alon Israel Ltd
  • Inter Ikea Systems BV
  • PAZ Oil Co Ltd
  • Shufersal Ltd
  • Tiv Taam Holdings
BNPL payment industry in Kenya has recorded strong growth over the last four quarters, supported by increased ecommerce penetration along with impact of economic slowdown due to disruption caused by Covid-19 outbreak.

According to the Q4 2020 BNPL Survey, BNPL payment in the country is expected to grow by 54.0% on annual basis to reach US$ 226.6 million in 2021.

Medium to long term growth story of BNPL industry in Kenya remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 18.3% during 2021-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 147.1 million in 2020 to reach US$ 735.8 million by 2028.

This report provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in Buy Now Pay Later industry in Kenya. The report focuses on data-centric analysis of Buy Now Pay Later market dynamics to help companies understand business and investment opportunities along with risks.

It details market opportunities across 40 market segments in Buy Now Pay Later for the period 2019-2028 and identifies opportunities in Kenya. It captures essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction across end-use segments.

Scope

This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Kenya. Below is a summary of key market segments:

Kenya BNPL Market Size and Spending Pattern
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Kenya Buy Now Pay Later Market Share Analysis by Key Players

Kenya Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
  • Online Channel
  • POS Channel
Kenya Buy Now Pay Later in Retail Shopping: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Kenya Buy Now Pay Later in Home Improvement: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Kenya Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Kenya Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Kenya Buy Now Pay Later in Education: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Kenya Buy Now Pay Later in Automotive: Market Size and Forecast
  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis
Kenya Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
  • Buy Now Pay Later Sales Uplift by Product Category
  • Buy Now Pay Later Spend Share by Age Group
  • Buy Now Pay Later Gross Merchandise Share by Income
  • Buy Now Pay Later Gross Merchandise Value Share by Gender
  • Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis
Reasons to Buy
  • In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Castro Model Ltd
  • Dor Alon Israel Ltd
  • Inter Ikea Systems BV
  • PAZ Oil Co Ltd
  • Shufersal Ltd
  • Tiv Taam Holdings
1. About this Report
1.1 Summary
1.2 Scope
1.3 Methodology
1.4 Disclaimer

2. Kenya Buy Now Pay Later Industry Attractiveness
2.1 Kenya Buy Now Pay Later - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Kenya Buy Now Pay Later - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Kenya Buy Now Pay Later - Transaction Volume Trend Analysis, 2019-2028

3. Kenya Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2019 - 2028
3.2 Buy Now Pay Later Share by Revenue Segments
3.3 Buy Now Pay Later Merchant Commission, 2019 - 2028
3.4 Buy Now Pay Later Missed Payment Fee Revenue, 2019 - 2028
3.5 Buy Now Pay Later Pay Now & Other Income, 2019 - 2028
3.6 Buy Now Pay Later Active Consumer Base, 2019 - 2028
3.7 Buy Now Pay Later Bad Debt, 2019 - 2028

4. Kenya Buy Now Pay Later Spend Analysis by Channel
4.1 Buy Now Pay Later Market Share by Channel, 2019 - 2028
4.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 - 2028
4.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 - 2028

5. Kenya Buy Now Pay Later Snapshot by End-Use Sector
5.1 Buy Now Pay Later Market Share by End-Use Sector - Emerging Avenues and Future Growth Prospects
5.2 Buy Now Pay Later Sales Uplift by End-Use Sector
5.3 Buy Now Pay Later Share by Retail Product Category

6. Kenya Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 - 2028
6.1 Kenya Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis, 2019-2028
6.2 Kenya Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis, 2019-2028
6.3 Kenya Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis, 2019-2028

7. Kenya Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 - 2028
7.1 Kenya Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
7.2 Kenya Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis, 2019-2028
7.3 Kenya Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis, 2019-2028

8. Kenya Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast, 2019 - 2028
8.1 Kenya Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis, 2019-2028
8.2 Kenya Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis, 2019-2028
8.3 Kenya Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis, 2019-2028

9. Kenya Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 - 2028
9.1 Kenya Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2019-2028
9.2 Kenya Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis, 2019-2028
9.3 Kenya Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis, 2019-2028

10. Kenya Buy Now Pay Later in Other Segment: Market Size and Forecast, 2019 - 2028
10.1 Kenya Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis, 2019-2028
10.2 Kenya Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis, 2019-2028
10.3 Kenya Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis, 2019-2028

11. Kenya Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
11.1 Buy Now Pay Later Spend Share by Age Group
11.2 Buy Now Pay Later Gross Merchandise Share by Income
11.3 Buy Now Pay Later Gross Merchandise Value Share by Gender
11.4 Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

12. Further Reading
12.1 About the Publisher
12.2 Related Research
12.3 The Knowledge Center

List of Figures
Figure 1: Methodology Framework
Figure 2: Kenya Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 3: Kenya Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Kenya Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 5: Kenya Buy Now Pay Later - Revenues (Million), 2019-2028
Figure 6: Buy Now Pay Later Share by Revenue Segments
Figure 7: Kenya Buy Now Pay Later - Merchant Commission (Million), 2019-2028
Figure 8: Kenya Buy Now Pay Later - Missed Payment Fee Revenue (Million), 2019-2028
Figure 9: Kenya Buy Now Pay Later Pay Now & Other Income (Million), 2019-2028
Figure 10: Kenya Buy Now Pay Later - Active Consumer Base, 2019-2028
Figure 11: Kenya Buy Now Pay Later - Bad Debt (Million), 2019-2028
Figure 12: Kenya Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 13: Kenya Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 14: Kenya Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 15: Kenya Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2025
Figure 16: Kenya Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2028
Figure 17: Kenya Buy Now Pay Later - Market Share by End-Use Sector, 2018 Vs. 2025
Figure 18: Kenya Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 19: Kenya Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 20: Kenya Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 21: Kenya Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 22: Kenya Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 23: Kenya Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 24: Kenya Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 25: Kenya Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 26: Kenya Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 27: Kenya Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 28: Kenya Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 29: Kenya Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 30: Kenya Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 31: Kenya Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 32: Kenya Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Million), 2019-2028
Figure 33: Kenya Buy Now Pay Later - Share by Age Group in Gross Merchandise Value Terms
Figure 34: Kenya Buy Now Pay Later - Share by Income Group in Value Terms
Figure 35: Kenya Buy Now Pay Later - Share by Gender in Value Terms
Figure 36: Buy Now Pay Later - Adoption Rationale Gross Merchandise Value Analysis

List of Tables
Table 1: Kenya Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: Kenya Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Kenya Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 4: Kenya Buy Now Pay Later - Revenues (Million), 2019-2028
Table 5: Kenya Buy Now Pay Later - Merchant Commission (Million), 2019-2028
Table 6: Kenya Buy Now Pay Later - Missed Payment Fee Revenue (Million), 2019-2028
Table 7: Kenya Buy Now Pay Later Pay Now & Other Income (Million), 2019-2028
Table 8: Kenya Buy Now Pay Later - Active Consumer Base, 2019-2028
Table 9: Kenya Buy Now Pay Later - Bad Debt (Million), 2019-2028
Table 10: Kenya Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 11: Kenya Buy Now Pay Later - Transaction Volume Trend Analysis (Million), 2019-2028
Table 12: Kenya Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 13: Kenya Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 14: Kenya Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Million), 2019-2028
Table 15: Kenya Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 16: Kenya Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 17: Kenya Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Million), 2019-2028
Table 18: Kenya Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 19: Kenya Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 20: Kenya Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Million), 2019-2028
Table 21: Kenya Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: Kenya Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 23: Kenya Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Million), 2019-2028
Table 24: Kenya Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: Kenya Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 26: Kenya Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Million), 2019-2028
Note: Product cover images may vary from those shown
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  • Inter Ikea Systems BV
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