Consumer behaviour is diverse - and often seemingly contradictory. Foods that improve mental wellbeing or skin health are high on consumers' priority lists. So too, for 25% of people, is reducing carbohydrates, a choice that’s growing more and more common, and is more popular than reducing meat. Meanwhile, another 25% of consumers want more fibre. The 74 charts in this report provide a detailed picture of consumers' beliefs and attitudes about food, diet and nutrition, based on interviews with more than 3,000 consumers in the US, UK, Australia, Spain and Brazil.
Table of Contents
- About this survey
- Consumers choose many paths to health
- Protein - consumer beliefs & actions
- Fat - consumer beliefs and actions
- Carbohydrates - consumer beliefs and actions
- Digestive wellness - consumer beliefs and actions
- Personalisation - consumer beliefs and actions
