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M2M/IoT Applications in the Agricultural Industry - 2nd Edition

  • ID: 5305837
  • Report
  • March 2021
  • Region: Global
  • 183 Pages
  • Berg Insight AB
The Precision Agriculture Market to Reach €3.7 Billion Worldwide in 2025


  • 365FarmNet
  • Campbell Scientific
  • DICKEY-john
  • Fullwood Packo
  • Lindsay Corporation
  • Semios
  • MORE

How will the market for agricultural M2M and IoT applications evolve in 2021 and beyond? The analyst covers the latest trends and developments in the emerging smart farming market. The analyst forecasts that the number of installed wireless devices for applications in agricultural production is forecasted to grow at a CAGR of 8.1 percent from 22.5 million connections at the end of 2020 to 33.3 million connected devices by 2025. Cellular connections amounted to 1.1 million at the end of 2020 and is expected to grow at a CAGR of 13.0 percent to reach 2.1 million in 2025. Get up to date with the latest information about vendors, products and markets.

M2M/IoT Applications in the Agricultural Industry is the second consecutive strategy report analysing the latest developments on the global smart farming market covering precision farming, in-field monitoring, herd management and farm management software.

This strategic research report provides you with 180 pages of unique business intelligence, including 5-year industry forecasts, expert commentary and real-life case studies on which to base your business decisions.

Highlights from this report:

  • Insights from 30 executive interviews with market leading companies.
  • Comprehensive overview of the agricultural technology value chain and key applications.
  • In-depth analysis of market trends and key developments in crop and livestock production.
  • Profiles of 61 agricultural technology providers.
  • Detailed reviews of the latest precision agriculture initiatives
  • launched by industry players.
  • Summary of OEM propositions from manufacturers of agricultural equipment.
  • Forecasts by market segment, region and wireless technology lasting until 2025.

The precision agriculture market to reach € 3.7 billion worldwide in 2025

The global market for precision agriculture solutions is forecasted to grow from € 2.7 billion in 2020 at a compound annual growth rate (CAGR) of 6.8 percent to reach about € 3.7 billion in 2025. A set of technologies are applied in precision farming practices, which are aimed at managing variations in the field to maximise yield, raise productivity and reduce consumption of agricultural inputs.

While solutions such as auto-guidance and machine monitoring and control via on-board displays today are mainstream technologies in the agricultural industry, telematics and Variable Rate Technology (VRT) are still in the early stages of adoption. Interoperability between solutions remains a challenge, although standardisation initiatives led by organisations such as Agricultural Industry Electronics Foundation and AgGateway make progress. Most major agricultural equipment manufacturers have today initiatives related to precision agriculture although strategies vary markedly.

Leading vendors of precision agriculture solutions include the world’s largest manufacturer of agricultural equipment Deere & Company, followed by the precision technology vendors Trimble, Topcon Positioning Systems, Raven Industries and Hexagon. Major input manufacturers like BASF, Bayer, Corteva Agriscience and Syngenta have entered the space primarily through acquisitions and focus on providing mapping tools and decision support for the purpose of input optimisation and yield maximisation. A group of companies have emerged as leaders on the nascent market for in-field sensor systems. These include Semios, Pessl Instruments with its METOS brand, Davis Instruments and Sencrop.

Dealerships play a crucial role in the agricultural industry as the customer base is dispersed across remote areas. “The increasingly complex technological environment that farmers operate in demands dealers to offer a greater extent of services to integrate and support the range of solutions that are used in precision farming”, said Fredrik Stalbrand, Senior Analyst. Investments in dealership training and support enable companies to provide complete offerings including installation and integration with equipment that is used on the farm. “New entrants are thus challenged not only to offer value for farmers but also dealers. Investments in channel partners will be key to expansion”, concluded Mr. Stalbrand.

This report answers the following questions:

  • What are the main applications for wireless IoT in agricultural production systems?
  • Which are the leading providers of precision farming technologies and in-field sensor systems?
  • What offerings are available from technology and service providers?
  • How are the OEMs and agricultural input producers involved in the ecosystem?
  • What are the main drivers and barriers for technology adoption in agricultural production?
  • What are the precision livestock farming strategies of animal monitoring specialists and dairy equipment manufacturers?
  • Which are the main application areas for cellular and LPWA connectivity?

Who should buy this report?

M2M/IoT Applications in the Agricultural Industry is the foremost source of information about this market. Whether you are a telematics vendor, agtech startup, vehicle manufacturer,  telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

Note: Product cover images may vary from those shown


  • 365FarmNet
  • Campbell Scientific
  • DICKEY-john
  • Fullwood Packo
  • Lindsay Corporation
  • Semios
  • MORE

Executive summary

1 The agricultural sector 
1.1 Agricultural production
1.1.1 Agricultural land use
1.1.2 Irrigated area and irrigation methods
1.1.3 Employment in agriculture
1.1.4 Forestry
1.1.5 The food and agribusiness value chain
1.2 Agricultural commodities
1.3 Demand for agricultural commodities
1.3.1 Population growth and economic development
1.3.2 Consumption of agricultural products 
1.4 Agricultural operations
1.4.1 Farm income and capital expenditures 
1.4.2 Mixed crop-livestock farming 
1.4.3 Crop farming 
1.4.4 Livestock farming
1.5 Agricultural equipment 

2 Smart farming technologies and solutions 
2.1 Smart farming infrastructure
2.1.1 Farm equipment segment
2.1.2 Field segment
2.1.3 Livestock segment
2.1.4 GNSS segment
2.1.5 Network segment 
2.1.6 Backoffice segment
2.2 Machinery management
2.2.1 Vehicle diagnostics and maintenance planning 
2.3 Precision agriculture 
2.3.1 Guidance and automated steering 
2.3.2 Yield monitoring and mapping 
2.3.3 Precision seeding
2.3.4 Precision fertilising
2.3.5 Precision spraying
2.4 Remote sensing 
2.4.1 Satellite and drone imagery 
2.5 Remote monitoring and control 
2.5.1 Environmental monitoring 
2.5.2 Pest monitoring and control 
2.5.3 Irrigation management
2.6 Precision livestock farming
2.6.1 Pig management
2.6.2 Poultry management
2.6.3 Beef cattle management
2.6.4 Dairy herd management
2.7 Data management and predictive analytics
2.8 Business models and strategies 

3 Market forecasts and trends 
3.1 Market analysis
3.1.1 Installed base and unit shipments
3.1.2 Regional markets 
3.1.3 Wireless technologies
3.1.4 Precision agriculture
3.1.5 In-field monitoring and control 
3.1.6 Dairy herd management
3.2 Market drivers and barriers
3.2.1 Macroeconomic environment
3.2.2 Regulatory environment
3.2.3 Competitive environment 
3.2.4 Technology environment
3.3 Value chain analysis
3.3.1 Precision farming industry players
3.3.2 Farm equipment players
3.3.3 Input industry players
3.3.4 Dairy equipment industry players 
3.3.5 Telecom industry players 
3.4 Market trends 
3.4.1 The emerging digital ecosystem requires a shift towards collaboration
3.4.2 Larger herds drive the adoption of precision livestock farming technologies 
3.4.3 IoT start-ups attract significant venture capital investments
3.4.4 Dealerships remain as gateways to customers 
3.4.5 OEMs likely to extend free telematics subscription periods
3.4.6 Freemium strategies will intensify competition between software vendors 

4 OEM products and strategies 
4.1 AGCO
4.2 ARGO Tractors 
4.3 CLAAS Group
4.4 CNH Industrial 
4.5 Deere & Company
4.6 Komatsu
4.7 Krone 
4.8 Kubota 
4.9 Mahindra & Mahindra
4.10 Ponsse
4.11 SDF
4.12 Tigercat 

5 Aftermarket solution providers
5.1 Precision farming 
5.1.1 Ag Leader Technology 
5.1.2 Agjunction
5.1.3 DICKEY-john 
5.1.4 Farmers Edge 
5.1.5 Hexagon 
5.1.6 Raven Industries 
5.1.7 Topcon Positioning Systems
5.1.8 Trimble 
5.1.9 UniStrong
5.1.10 Yara
5.2 Remote monitoring and control 
5.2.1 Arable Labs 
5.2.2 AquaSpy 
5.2.3 Campbell Scientific 
5.2.4 CropX
5.2.5 Davis Instruments
5.2.6 DTN 
5.2.7 Hortau
5.2.8 Jain Irrigation Systems 
5.2.9 Libelium
5.2.10 Lindsay Corporation 
5.2.11 Netafim 
5.2.12 Pessl Instruments
5.2.13 Semios 
5.2.14 Sencrop 
5.2.15 Valmont Industries 
5.3 Dairy herd management 
5.3.1 Afimilk 
5.3.2 Dairymaster 
5.3.3 DeLaval 
5.3.4 Farmnote
5.3.5 Fullwood Packo
5.3.6 GEA Group
5.3.7 Lely 
5.3.8 Merck
5.3.9 Moocall 
5.3.10 Nedap
5.3.11 Zoetis 
5.4 Agricultural software 
5.4.1 365FarmNet
5.4.2 BASF
5.4.3 The Climate Corporation (Bayer) 
5.4.4 Conservis
5.4.5 Corteva Agriscience 
5.4.6 DKE-Data 
5.4.7 Farmers Business Network 
5.4.8 FarmLogs 
5.4.9 Farmobile
5.4.10 Isagri 
5.4.11 Proagrica
5.4.12 Syngenta
5.4.13 Telus Agriculture


List of Figures 
Figure 1.1: Area and yield trend for wheat, rice, soybean and corn (World 2019) 
Figure 1.2: Moving 10-year average growth in crop yield (World 2019)
Figure 1.3: Land use and agricultural land (World 2018) 
Figure 1.4: Top ten countries by planted area (World 2018) 
Figure 1.5: Employment in agriculture (2020)
Figure 1.6: The agribusiness value chain
Figure 1.7: Major crop production statistics (World 2018)
Figure 1.8: Leading producers of major crops (World 2018)
Figure 1.9: Meat and milk production statistics (World 2018)
Figure 1.10: Live animal stock (World 2018) 
Figure 1.11: Agricultural commodity prices 
Figure 1.12: Population in billion (World) 
Figure 1.13: Use of cereal grains (World 2017) 
Figure 1.14: Tractor shipments (World 2018) 
Figure 2.1: Smart farming infrastructure overview
Figure 2.2: ISOBUS connector
Figure 2.3: Example of smart farming backoffice segment 
Figure 2.4: Weather station by Davis Instruments
Figure 2.5: Example of monitored variables in precision livestock farming
Figure 2.6: Examples of AMS and AMR milking robots 
Figure 2.7: Wearable devices for cattle monitoring 
Figure 3.1: Unit shipments and installed base by segment (World 2019-2025) 
Figure 3.2: Unit shipments and installed base by region (World 2019-2025)
Figure 3.3: Unit shipments and installed base by technology (World 2019-2025)
Figure 3.4: Precision agriculture market value (World 2019-2025)
Figure 3.5: Activity monitoring solutions market value (World 2019-2025)
Figure 3.6: AgGateway’s ADAPT framework 
Figure 3.7: Financial data for precision technology companies.
Figure 3.8: M&A activity among companies active in smart farming (2015-2017)
Figure 3.9: M&A activity among companies active in smart farming (2018-2020)
Figure 3.10: Financial data for companies and groups active in precision agriculture
Figure 3.11: Revenues of top providers of crop protection chemicals and seeds
Figure 3.12: Financial data for top providers of dairy equipment
Figure 3.13: Top 10 mobile operators by IoT connections (World Q4-2019) 
Figure 4.1: Komatsu Forest’s MaxiFleet agreement levels 
Figure 4.2: Tigercat telematics - RemoteLog and LogOn
Figure 4.3: Tigercat RemoteLog web interface for desktop and mobile devices 
Figure 4.4: LogOn functionality in Tigercat’s mobile app
Figure 5.1: The Arable Mark 2 sensor system 
Figure 5.2: CropX’s soil sensor 
Figure 5.3: Davis Instruments’ Vantage Pro2 GroWeather Sensor Suite 
Figure 5.4: Jain Irrigation Systems’ C3 Field Station
Figure 5.5: Libelium’s Smart Agriculture Xtreme device
Figure 5.6: The Zimmatic 712C control panel 
Figure 5.7: Pessl Instruments’ LoRAIN weather station
Figure 5.8: Semois’ remote monitoring platform 
Figure 5.9: Valley 365 platform modules 
Figure 5.10: The 365Active solution 
Figure 5.11: Stakeholders connected to DKE-Data’s Agrirouter

Note: Product cover images may vary from those shown


  • 365FarmNet
  • Afimilk 
  • Ag Leader Technology 
  • Agjunction
  • AquaSpy 
  • Arable Labs 
  • BASF
  • Bayer
  • Campbell Scientific 
  • Conservis
  • Corteva Agriscience 
  • CropX
  • DICKEY-john 
  • DKE-Data 
  • DTN 
  • Dairymaster 
  • Davis Instruments
  • DeLaval 
  • Deere & Company
  • FarmLogs 
  • Farmers Business Network 
  • Farmers Edge 
  • Farmnote
  • Farmobile
  • Fullwood Packo
  • GEA Group
  • Hexagon 
  • Hortau
  • Isagri 
  • Jain Irrigation Systems 
  • Lely 
  • Libelium
  • Lindsay Corporation 
  • Merck
  • Moocall 
  • Nedap
  • Netafim 
  • Pessl Instruments
  • Proagrica
  • Raven Industries 
  • Semios 
  • Sencrop
  • Syngenta
  • Syngentam Semios
  • Telus Agriculture 
  • The Climate Corporation (Bayer) 
  • Topcon Positioning Systems
  • Trimble 
  • UniStrong
  • Valmont Industries 
  • Yara
  • Zoetis 
Note: Product cover images may vary from those shown

The Internet of Things is very diverse. There are hundreds of different use cases, each with different dynamics. The starting point is to segment the market.

The analyst begins with a number of sectors: Automotive, Cities, Health, Industry, Home, Industrial, Energy, Retail and Consumer Electronics. Each of these sectors breaks down into a number of applications. In total across all sectors, the analyst examines around 150 separate applications. It is at this application level that they generate their IoT forecast. The analyst builds reliable data bottom-up. They take into consideration the current adoption rate, regulations, demographics, vertical-specific statistics, value chain structure, etc.

The rigorous data collection methods are based on first-hand and secondary sources. The analyst conducts many hundreds of executive interviews on a yearly basis with companies from all parts of the IoT value chain.  They talk to on a regular basis all major mobile operator groups and regulators as well as the chipset, module, and terminal vendors. They also interview many companies in each of the vertical markets.