“Amid the Pandemic, Online Consumers Prioritized More Affordable Prices and the Variety of Goods in Cross-Border Shopping”
FEATURED COMPANIES
- Alibaba/AliExpress
- ASOS
- iHerb
- lazada
- Shein
- Wish
The report titled “Global Cross-Border B2C E-Commerce 2021” summarizes the key trends and projections of Cross-Border B2C E-Commerce market during the COVID-19 pandemic in 2020. The publication discloses that in 2020 the majority of online consumers preferred international online shopping over the local due to a greater variety of products and reasonable prices.
Cross-border B2C E-Commerce market value was projected to grow steadily by 2026
Despite the projected decrease in global cross-border payments from 2019 to 2020 by 8%, after the COVID-19 onset, the overall cross-border B2C E-Commerce market value was forecasted to surge by 30% from 2019 to 2026. Furthermore, in Europe, along with the increase of the value of cross-border B2C E-Commerce, the growth rate was predicted to surge as well by 2022.
Amid the pandemic in 2020, the most popular segment to shop was “fashion”
In 2020, the most common product category in cross-border online shopping was “fashion”. Particularly, in South Korea this was the most popular type to purchase from abroad, along with “beverage & food” based on the value in 2020. Although in Australia, the same product category was ranked as the most purchased, the “games & toys” segment was the top shopped in as well. Other than these categories, “cars & motorcycles”, “music”, vehicles and video related goods were also among the most common in other countries in 2020.
Domestic online sales dominated over cross-border in several countries of Europe, except for Italy in 2020
Cross-border B2C E-Commerce adoption spread differently in countries all over the world. In some nations, domestic online sales/purchases prevailed the international ones in 2020. In Germany, the majority of online sales were done nationwide, while only about 30% were performed outside the country in the first quarter of 2020. The same pattern was seen in Russia, Poland, Turkey and Latin America, with the nationwide B2C E-Commerce market outweighing the international market the same year. Yet, in Italy, the majority of online sales were performed across the borders, outweighing the domestic digital in 2020.
Amazon.com, eBay and AliExpress were the popular online retail platforms in 2020
Due to the acceleration of cross-border B2C E-Commerce, more consumers turned to international digital retail platforms for shopping. The three most commonly used worldwide were Amazon.com, Alibaba/AliExpress and eBay in 2020 based on the preferences of surveyed consumers. Moreover, Amazon and eBay were chosen by most experts within the E-Commerce industry to sell on in 2020. Other than that, based on the number of monthly visits over the last 6 months in 2020, the most popular digital commerce platform was Amazon.
Report Coverage
- This report covers the B2C E-Commerce market and competitors overview, Real-time payment trends and the payment market with a focus on the reaction of the top Mobile Payment Service Providers to the COVID-19 outbreak in South Korea. A broad definition of retail E-Commerce used by some original sources cited in this report might include both B2C and C2C E-Commerce.
- This report contains relevant international comparisons, information about market trends, B2C E-Commerce sales and shares, Internet users and shoppers, products, payment methods and players. Not all types of information were included for each country, due to varying data availability.
Report Structure
- The report starts with an overview of the regional B2C E-Commerce market compared to other global regions and the Asian country comparisons in terms of criteria relevant to B2C E-Commerce, such as B2C E-Commerce sales. The rest of the report is divided by the top three Mobile PSP’s presented in the descending order of total users. Within each chapter, there is a company profile, text charts with relevant news and quantitative charts.
- Depending on data availability, the following types of market information are included: value and/or volume of transactions, number of users, payment methods used in-store and online, COVID-19’s impact on the Mobile PSPs.
- The B2C E-Commerce Market description starts with an overview of the market, highlighting the overall B2C E-Commerce development in the country. Depending on data availability, overview charts include also information about the major E-Commerce players, the number of users, sales volume, number of monthly visits, leading product categories, share of sales, Internet economy and consumers’ buying behavior. Not all the mentioned types of information are available for each of the countries covered.
Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report
Note: Product cover images may vary from those shown
FEATURED COMPANIES
- Alibaba/AliExpress
- ASOS
- iHerb
- lazada
- Shein
- Wish
1. Management Summary
2. Global Developments
- Cross-Border B2C E-Commerce Market Overview, February 2021
- Cross-Border B2C E-Commerce Market Value, 2019 & 2026f
- Breakdown of Top Products Categories Purchased Cross-Border, in Selected Countries, incl. Canada, France, Germany, the UK, and the US, by Product Categories, in % of Online Consumers, April 2020
- Top Reasons for Cross-Border Online Shopping, in % of Online Consumers, incl. by Gender and by Demographic Preferences, March 2020
- Breakdown of Online Purchases Frequencies, by Domestic and Foreign Origins, in % of Consumers, October 2020
- Average Share of Cross-Border Deliveries That Took Longer due to COVID-19, in %, and Breakdown of Respondents Who Felt Slow Delivery, by Country, in % of Consumers, October 2020
- Breakdown of Consumers’ Future Shopping Intentions to Buy Online from Domestic and Foreign Retailers, in % of Consumers, October 2020
- Breakdown of Countries From Where the Most Recent Online Cross-Border Purchase was Made, in % of Consumers, October 2020
- Top Online Platforms Used for Cross-Border Shopping, incl. Amazon, Alibaba/AliExpress, and eBay, in % of Consumers, and Top Online Platforms Usage in Selected Countries, October 2020
- Breakdown of Online Purchases, by Weight, in % of Consumers, October 2020
- Breakdown of Online Purchases, by Product Value, in % of Consumers, October 2020
- Share of Online Shoppers Who Purchased Cross-Border At Least Once in 2020, in % of Consumers, December 2020
- Top 3 Product Categories Purchased Online Cross-Border by Shoppers Aged 25 - 34, in % of Consumers, December 2020
- Share of Consumers Who Spent More than USD 500 on Cross-Border E-Commerce Purchases in 2020, by Age Group, in % of Consumers, December 2020
- Payment Revenues Estimations, COVID-19 Impact Adjusted, by Domestic and Cross-Border Payments, September 2020
- Shares of Consumers Who Would Refuse Purchasing on a Website if it is not in their Local Language, in Selected Markets, incl. Australia, Canada, France, Japan, South Korea, UK, and USA, 2019
- Top 10 Shopping Apps by Downloads, incl. Cross-Border E-Commerce Apps, by Total Downloads, App Store Downloads and Google Play Downloads, January 2020 & May 2020
3. Asia-Pacific
3.1. Regional
- Cross-Border B2C E-Commerce Market Overview, February 2021
- Cross-Border B2C E-Commerce Sales Growth, Year-on-Year change, in % January 2020 - June 2020
3.2. Australia
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and United Kingdom, in % of Consumers, October 2020
- Share of Online Sales of Domestic and International Merchants, by Selected Product Categories, and M-o-M and Y-o-Y Change, in %, September 2020
- Top 4 Drivers Consumers’ Cross-Border Online Shopping, in % of Cross-Border Online Consumers, 2020
- Product Categories Imported Via Chinese E-Commerce Platforms, in % of Cross-Border Online Purchases, 2020
3.3.China
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and United Kingdom, in % of Consumers, October 2020
- Share of Online Sales of Domestic and International Merchants, by Selected Product Categories, and M-o-M and Y-o-Y Change, in %, September 2020
- Top 4 Drivers Consumers’ Cross-Border Online Shopping, in % of Cross-Border Online Consumers, 2020
- Product Categories Imported Via Chinese E-Commerce Platforms, in % of Cross-Border Online Purchases, 2020
3.4. India
- Share of Cross-Border B2C E-Commerce, in % of Total B2C E-Commerce, 2020
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United States, Australia and China, in % of Consumers, October 2020
- Top 3 Countries For Cross-Border Online Shopping, in % of Share, and Cross-Border B2C E-Commerce Value, in USD billion, 2020
- Top 4 Online Shopping Websites, including Domestic and International, Rank, Number of Visits, in millions and the Percentage of Visits from India, in %, December 2020
3.5. Indonesia
- Top 9 International E-Commerce Platforms, by Monthly Web Visits, Q4 2020
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Singapore and South Korea, in % of Consumers, October 2020
3.6. Japan
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and South Korea, in % of Consumers, October 2020
- Top 5 Japanese Product Categories Sold Abroad, by Selected Regions, by Gender, and by Age, January 2020 - September 2020
- Top 3 Japanese Product Categories Sold Abroad, by Selected Regions, by Gender, and by Age, January 2020 - September 2020
- Top 5 Product Categories Purchased by the Japanese Men From Overseas, by Selected Countries, by Gender, and by Age, January 2020 - September 2020
- Top 3 Product Categories Purchased by the Japanese From Overseas, by Selected Countries, incl. Canada, Germany, UK, and the USA, January 2020 - September 2020
3.7. Malaysia
- Share of Cross-Border B2C E-Commerce Transactions from American and Chinese Websites, in % of Total E-Commerce Transactions, June 2020
3.8.New Zealand
- Online Shopper Penetration, in % of Population, and Cross-Border Online Shopper Penetration, in % of Online Shoppers, Q4 2020
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Australia, China and United States, in % of Consumers, October 2020
3.9. Singapore
- Share of Cross-Border B2C E-Commerce Transactions from American and Chinese Websites, in % of Total E-Commerce Transactions, June 2020
3.10. South Korea
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including the United States, China and Japan, in % of Consumers, October 2020
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including the United States, China and Japan, in % of Consumers, October 2020
- Overseas Direct Online Imports, by Selected Countries & Regions, incl. ASEAN, EU, Middle East, Latin America, Oceania, China, Japan and the USA, in KRW million, March 2020
- Overseas Direct Online Exports, by Selected Countries & Regions, incl. ASEAN, EU, Middle East, Latin America, Oceania, China, Japan and the USA, in KRW million, March 2020
4. Europe
4.1. Regional
- Cross-Border B2C E-Commerce Market Overview, February 2021
- Cross-Border B2C E-Commerce Turnover in 16 European Markets, in EUR billion, 2019 & 2020e & 2022f
- Share of Cross-Border B2C E-Commerce Turnover Generated by Global Marketplaces, in % of Total Cross-Border E-Commerce Market in Europe, 2019 & 2025f
- Top 8 E-Commerce Marketplaces in 4 European Countries, in % of Online Respondents, March 2020 - April 2020
- Cross-Border E-Commerce Index, by Non-EU and EU, January 2020 - December 2020
- Top-Scoring European Sustainable Cross-Border Marketplaces, and Share of Sustainable Products and Services that Top 100 Global Cross-Border Marketplaces Aim to Sell by 2025, January 2021
- National and Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries, from Non-EU Countries, from National Sellers, and by Age Group, in % of Online Shoppers, 2014 - 2019
- Cross-Border Online Shopper Penetration, by EU and Selected Non-EU Countries, in % of Online Shoppers, 2019 & 2020
- Number of Individuals who Shopped Online, and Number of Individuals Who Shopped Online Cross-Border, in millions, 2020
4.2. Austria
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Germany, China and United Kingdom, in % of Consumers, October 2020
4.3. Belgium
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Netherlands, France and China, in % of Consumers, October 2020
4.4. Croatia
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020
4.5. Cyprus
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Greece, United Kingdom and China, in % of Consumers, October 2020
4.6. Denmark
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020
4.7. Estonia
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020
4.8.Finland
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and Sweden, in % of Consumers, October 2020
4.9.France
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020
4.10. Germany
- Breakdown of B2C E-Commerce Sales, by Domestic and International Origin, in %, Q1 2020
- Breakdown of Preferred Payment Methods in Cross-Border B2C E-Commerce, incl., PayPal, Visa Credit Cards and MasterCard, in % of Online Retailers, Q1 2020
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Austria, in % of Consumers, October 2020
4.11.Greece
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Germany, in % of Consumers, October 2020
4.12.Hungary
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020
4.13. Iceland
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United Kingdom, United States and China, in % of Consumers, October 2020
4.14. Ireland
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United Kingdom, China and United States, in % of Consumers, October 2020
4.15. Italy
- Share of E-Commerce Companies, Which Sell Products Cross-Border, in %, First Months of 2020
- Breakdown of E-Commerce Platforms That Sold Products Cross-Border, by Selected Countries & Regions, incl. Countries of Europe, Latin America and North America, in %, First Months of 2020
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020
4.16. Latvia
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020
4.17. Lithuania
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Germany, in % of Consumers, October 2020
4.18. Luxembourg
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Germany, China and France, in % of Consumers, October 2020
4.19. Netherlands
- Cross-Border Online Sales Value from EU Webshops, in EUR million, Q1 2017 - Q2 2020
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United States, in % of Consumers, October 2020
4.20. Norway
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and United Kingdom, in % of Consumers, October 2020
4.21. Poland
- Cross-Border Online Shopper Penetration, in % of Online Shoppers, March 2020
- Top 5 International E-Commerce Platforms, in % of Online Buyers, March 2020
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020
4.22. Portugal
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Spain and United Kingdom, in % of Consumers, October 2020
4.23. Russia
- B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border Online Sales, in % of Total B2C E-Commerce Sales, 2018, 2019, H1 2020, 2020e
- Top 3 Countries, Which Online Consumers Preferred for Shopping, in % of Online Consumers, H1 2020
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and Hong Kong, in % of Consumers, October 2020
4.24. Slovenia
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020
4.25. Spain
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020
4.26. Sweden
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, Germany and United Kingdom, in % of Consumers, October 2020
4.27. Switzerland
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including Germany, China and France, in % of Consumers, October 2020
4.28.Turkey
- Value of Domestic Digital Sales and E-Commerce Imports and Exports, in TRY billion, H1 2020
- Breakdown of Domestic and E-Commerce Imports and Exports, in %, H1 2019 & H1 2020
4.29. United Kingdom
- Number of Shoppers Who Purchase Overseas Online, in millions, Year-on-Year Change, in %, 2019 - 2022f
- Number of Consumers Who Purchase Overseas Online, in millions, and Share of Online Cross-Border Consumers, in % of Total Online Consumers, 2019 - 2022f
- Share of Online Consumers Who Make Cross-Border Purchases, in % of Total Internet Users, 2020e
- Cross-Border E-Commerce Index, January 2020 - December 2020
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and Germany, in % of Consumers, October 2020
5. North America
5.1. Canada
- Top 4 Online Shopping Websites, including Domestic and Foreign, by Rank, Number of Visits, and Share of Visits from Canada, in %, July 2020 – December 2020
- Share of Online Shoppers Who Would Opt For a Canadian Online Merchant, in % of Online Shoppers, March 2020 – May 2020
- Share of Cross-Border B2C E-Commerce, in % of Total B2C E-Commerce, 2020
- Shares of Top 3 Countries of Cross-Border B2C E-Commerce, in % of Cross-Border B2C E-Commerce Value, in USD billion, 2020
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United States, China and United Kingdom, in % of Consumers, October 2020
5.2. United States
- Cross-Border B2C E-Commerce Year-on-Year Change, in %, January 2020 – June 2020
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United Kingdom and Canada, in % of Consumers, October 2020
- Shares of Top 3 Countries of Cross-Border B2C E-Commerce, in % of Cross-Border B2C E-Commerce Value, in USD billion, 2020
- Share of Cross-Border B2C E-Commerce, in % of Total B2C E-Commerce, 2020
6. Latin America
6.1. Regional
- Breakdown of Domestic and International B2C E-Commerce Spend, in USD billion, 2019 – 2023f
6.2. Brazil
- Cross-Border Online Shopper Penetration, in % of Online Consumers, 2020
- Top 5 Reasons for Shopping Online on International Websites, in % of Cross-Border Online Consumers, 2020
6.3. Chile
- Cross-Border Online Shopper Penetration, and Frequency of Purchases on International Websites, in % of Online Consumers, 2020
6.4. Colombia
- Cross-Border Online Shopper Penetration, in % of Online Consumers, 2020
- Top 9 Payment Methods When Shopping Online, in % of Cross-Border Online Consumers, 2020
6.5. Mexico
- Top 10 Reasons For Online Shopping Abroad, in % of Cross-Border Online Consumers, 2020
- Cross-Border Online Shopping Frequency, in % of Cross-Border Online Consumers, 2020
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including United States, China and Spain, in % of Consumers, October 2020
7. Middle East
7.1. Saudi Arabia
- Cross-Border Online Shopper Penetration, in % of Online Consumers, 2020
- Share of Top 3 Countries in Cross-Border B2C E-Commerce, in % of Cross-Border B2C E-Commerce Value, in USD billion, 2020
7.2. United Arab Emirates
- Top 3 Countries of Cross-Broder Shopping, including the United States, the United Kingdom and India, in %, October 2020
- Cross-Border Online Shopper Penetration, in % of Online Consumers, 2020
- Share of Top 3 Countries in Cross-Border B2C E-Commerce, in % of Cross-Border B2C E-Commerce Value, in USD billion, 2020
8. Africa
8.1. Regional
- Breakdown of African-Based E-Commerce Marketplaces, by Location of Operation, in %, 2020
- Breakdown of E-Commerce Websites, by Their Origins Based on the URL, in %, 2020
8.2. Morocco
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, France and United States, in % of Consumers, October 2020
8.3. Nigeria
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and United Kingdom, in % of Consumers, October 2020
8.4. South Africa
- Top 3 Countries of Most Recent Online Cross-Broder Purchase, including China, United States and United Kingdom, in % of Consumers, October 2020
Note: Product cover images may vary from those shown
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- Alibaba/AliExpress
- Amazon
- ASOS
- eBay
- iHerb
- Joom
- lazada
- Pinduoduo
- Shein
- shopee
- Wish
- Zalando
- Zooplus
Note: Product cover images may vary from those shown
