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China Toys Market by Segments, Sales Channel, Company Analysis, Forecast

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  • 90 Pages
  • March 2021
  • Region: China
  • Renub Research
  • ID: 5308264
China is one of the biggest toy markets in the world. Its possible growth has generated a considerable opportunity for domestic & international toy manufacturers. A substantial rise in the popularity of interactive and multi-functional toys has been observed among children, positively impacting the toys market. Due to the increase in consumer spending, there is an increasing demand for toys. Besides expanding metropolitan residents' income levels and rising living standards, a shift is being witnessed from conventional toys to innovative electronic toys. According to the publisher, the China Toys Market was US$ 48.3 Billion in 2020.

There are wide varieties of toys available in China's market. Dolls and Stuffed Toys showed extraordinary growth in value terms in 2019, primarily driven by the huge success and rapid rise of blind collectables. There has been an increase in demand for construction Sets & Models with schools closed during the lockdown. That was seen as an excellent way to entertain children for a more extended period.

The video game industry has developed a regular revenue model over the past few years due to the continuous emergence of video games. As technology advances, consumer spending on video content, virtual reality products, and video game tournaments have witnessed significant growth. As per this research study, the Toy market in China is expected to be US$ 61.3 Billion industry by 2026.

The main sales channels for toys include Online, Chain Stores, supermarkets & hypermarkets. Currently, speciality stores have been expanding and have a significant toy buying channel for parents & speciality toy chain stores represent the largest distribution channel as these stores have well-established networks and offer a wide range of products. In this COVID-19 lockdown, the online industry has shown good growth. the research says that China Toy Market is expected to grow with a CAGR of 4.04% from 2020 to 2026.

Factors to Drive China Toy Industry

China abandoned its one-child-policy to allow families to have an additional child. During China's 13th Five-year Plan period, a two-child policy was announced in October 2015. This policy targets 90 million women of reproductive age who already had at least one child. Due to this policy's effect in the 18 months, there were 5.4 million additional births. Besides, China always had a healthy growth rate of its disposable income. For the first time in 2019, China's per capita gross domestic product (GDP) has exceeded USD 10,000. So the future of the toy industry is bright in China.

China Toy Companies

Key companies are focusing on introducing new products in the market to serve the consumers' interests. New product engagement is the most preferred strategy in the Chinese market. The key players were embarking on mergers and acquisitions as essential plans to achieve consolidation and optimize their offerings. Some of the keen players included in the market studied are Mattel Inc. & Hasbro Inc, Lego Inc, Vtech.

This latest report titled "China Toys Market by Segments (Dolls & Stuffed Toys, Construction Sets & Models, Cards Games, Puzzles, Toys for Toddlers & Kids, Plastic & Others Toys), Sales Channel (Department Stores, Super/Hyper Market, Online, Baby Products/Toys Shop, Chain Stores), Company (Mattel Inc., Lego, Hasbro, Inc, Vtech)" report provides in-depth analysis of China Toy Industry.

Segments - Market breakup from 6 viewpoints

1. Dolls & Stuffed Toys
2. Construction Sets & Models
3. Cards Games
4. Puzzles
5. Toys for Toddlers & Kids
6. Plastic & Others Toys

Sales Channel - Market breakup from 5 viewpoints

1. Department Stores
2. Super/Hyper Market
3. Online
4. Baby Products/Toys Shop
5. Chain Stores

All company have been covered from 3 viewpoints
  • Overviews
  • Recent Developments
  • Revenues

Company Analysis

1. Mattel Inc.
2. Lego
3. Hasbro, Inc
4. Vtech

Table of Contents

1. Introduction2. Research & Methodology3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. China Toys Market Analysis
6. Market Share Analysis
6.1 Segments
6.2 Sales Channel
7. Segments - China Toys Market
7.1 Dolls & Stuffed Toys
7.2 Construction Sets & Models
7.3 Cards Games
7.4 Puzzles
7.5 Toys for Toddlers & Kids
7.6 Plastic & Others Toys
8. Sales Channel - China Toys Market
8.1 Department Stores
8.2 Super / Hyper Market
8.3 Online
8.4 Baby Products/Toys Shop
8.5 Chain Stores
9. Import and Trade Regulations in China10. Mergers and Acquisitions
11. Company Analysis
11.1 Mattel Inc.
11.1.1 Overviews
11.1.2 Recent Developments
11.1.3 Revenues
11.2 Lego
11.2.1 Overviews
11.2.2 Recent Developments
11.2.3 Revenues
11.3 Hasbro,Inc
11.3.1 Overviews
11.3.2 Recent Developments
11.3.3 Revenues
11.4 Vtech
11.4.1 Overviews
11.4.2 Recent Developments
11.4.3 Revenues
List of Figures:
Figure-01: China Toys Market (Million US$), 2015 - 2020
Figure-02: Forecast for - China Toys Market (Million US$), 2021 - 2026
Figure-03: Segments - Dolls & Stuffed Toys Market (Million US$), 2015 - 2020
Figure-04: Segments - Forecast for Dolls & Stuffed Toys Market (Million US$), 2021 - 2026
Figure-05: Segments - Construction Sets & Models Market (Million US$), 2015 - 2020
Figure-06: Segments - Forecast for Construction Sets & Models Market (Million US$), 2021 - 2026
Figure-07: Segments - Cards Games Market (Million US$), 2015 - 2020
Figure-08: Segments - Forecast for Cards Games Market (Million US$), 2021 - 2026
Figure-09: Segments - Puzzles Market (Million US$), 2015 - 2020
Figure-10: Segments - Forecast for Puzzles Market (Million US$), 2021 - 2026
Figure-11: Segments - Toys for Toddlers & Kids Market (Million US$), 2015 - 2020
Figure-12: Segments - Forecast for Toys for Toddlers & Kids Market (Million US$), 2021 - 2026
Figure-13: Segments - Plastic & Others Toys Market (Million US$), 2015 - 2020
Figure-14: Segments - Forecast for Plastic & Others Toys Market (Million US$), 2021 - 2026
Figure-15: Distribution Channel - Department Stores Toys Market (Million US$), 2017 - 2020
Figure-16: Distribution Channel - Forecast for Department Stores Toys Market (Million US$), 2021 - 2026
Figure-17: Distribution Channel - Super/Hyper Toys Market (Million US$), 2017 - 2020
Figure-18: Distribution Channel - Forecast for Super/Hyper Toys Market (Million US$), 2021 - 2026
Figure-19: Distribution Channel - Online Toys Market (Million US$), 2017 - 2020
Figure-20: Distribution Channel - Forecast for Online Toys Market (Million US$), 2021 - 2026
Figure-21: Distribution Channel - Baby Products/Toys Shop Sales (Million US$), 2017 - 2020
Figure-22: Distribution Channel - Forecast for Baby Products/Toys Shop Sales (Million US$), 2021 - 2026
Figure-23: Distribution Channel - Chain Stores Toys Market (Million US$), 2017 - 2020
Figure-24: Distribution Channel - Forecast for Chain Stores Toys Market (Million US$), 2021 - 2026
Figure-25: Mattel Inc. - Global Revenue (Million US$), 2015 - 2020
Figure-26: Mattel Inc. - Forecast for Global Revenue (Million US$), 2021 - 2026
Figure-27: Lego - Global Revenue (Million US$), 2015 - 2020
Figure-28: Lego - Forecast for Global Revenue (Million US$), 2021 - 2026
Figure-29: Hasbro, Inc - Global Revenue (Million US$), 2015 - 2020
Figure-30: Hasbro, Inc - Forecast for Global Revenue (Million US$), 2021 - 2026
Figure-31: Vtech - Global Revenue (Million US$), 2015 - 2020
Figure-32: Vtech - Forecast for Global Revenue (Million US$), 2021 - 2026
List of Tables:
Table-01: China Toys Market Share by Toys Segments (Percent), 2015 - 2020
Table-02: Forecast for - Tea Market Share by Toys Segments (Percent), 2021 - 2026
Table-03: China Toys Market Share by Sales Channel (Percent), 2017 - 2020
Table-04: Forecast for - Tea Market Share by Sales Channel (Percent), 2021 - 2026

Companies Mentioned

  • Mattel Inc.
  • Lego
  • Hasbro,Inc
  • Vtech


In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.

Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.

Primary Research

The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develop the analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth, and forecast

The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:

  • Chief executives and VPs of leading corporations specific to the industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research

The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, webcasts, and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts