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U.S. Pet Market Outlook, 2021-2022

  • ID: 5309969
  • Report
  • March 2021
  • Region: United States
  • 311 Pages
  • Packaged Facts
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U.S. retail sales of pet products and services reached $107 billion in 2020, up 9% over 2019, due largely to a COVID-19 driven spike in the pet population. All pet and veterinary industry trends - from how and why we get new pets to which pet care services we use and where - now intertwine with retail channel shopping trends.

Because most of the pet industry impacts associated with COVID-19 are in fact accelerations of existing trends, only a limited “return to normal” can be expected. Instead, COVID-19 has fast-forwarded the industry into the future. In 2021 and beyond, this new iteration of an “omnimarket” competitive landscape will be evident in several trends and effects:

  • A permanent remix of physical and digital shopping behaviors.
  • A growing role for direct manufacturer-to-consumer selling and shipping, along with retailer-based autoship and same-day delivery.
  • A continued diversification of the veterinary sector, including through in-store clinics or at-store vet clinic pop-ups, along with online pet pharmacies.
  • An expanded role for store-anchored (brick-and-mortar and/or virtual) pet acquisition or adoption, new pet set up, and training/obedience services.
  • Along with the re-confirmed recession resistance of the pet industry, several factors support a very positive near- and long-term outlook for the pet market. A surge in pet acquisition and adoption, across pet types, continued through the Christmas/Winter Holidays 2020. And once pets are homed, as evident in robust pet product sales and veterinary service revenues despite COVID, most pet care spending is non-discretionary. Moreover, stay-at-home and work-from home dynamics during the pandemic have deepened human/pet bonds, increasing the disposition among pet owners and “pet parents” to spend generously on pet care products and services to keep their pets (and themselves) healthy and happy.

Scope and Methodology

This report analyzes current and projects future retail sales and trends across the U.S. pet industry, factoring in the known and longer-term impacts of the coronavirus pandemic. The report examines collectively and separately four sectors of pet products and services - pet food, non-food pet supplies, veterinary services, and non-medical pet services - paying particular attention to the market impact of e-commerce and technology-driven and other emerging products and services.

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 2,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The proprietary surveys primarily cited in this report were conducted in November/December 2000, February 2021, and February/March 2021.

The discussion of consumer patterns also draws on trended MRI National Consumer Study data through the Fall 2020 release, with field dates through November 2020, thereby capturing COVID-19 impacts.

Our primary research also includes interviews with pet market experts and participation in pet industry events including the American Pet Products Association's Global Pet Expos, Petfood Industry/Watt Publishing's Petfood Forums, and the North American Veterinary Community (NAVC) VMX Veterinary Conferences and Media E-Commerce Summits. The analysis also reflects on-site examination of retail and service provider venues and Internet canvassing.

Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; annual reports of companies in the pet market; and information culled from the publisher's extensive pet market research database and report collection.

Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from syndicated sales-tracking sources; surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.

This report also provides proprietary new pet ownership data for 2020, factoring in the recent surge in pet adoption as well as full-year 2020 product sales trends.

Note: Product cover images may vary from those shown
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CHAPTER 1: EXECUTIVE SUMMARY

SCOPE & METHODOLOGY

  • Scope of Report
  • Report Methodology

MARKET SIZE AND GROWTH

  • Pet Industry Reset: Above Average Growth in Three of Four Sectors
  • Pet Product and Service Spending Per Pet-Owning Household
  • Retail Channel: Pandemic Accelerates E-commerce
  • Looking Ahead: Growth Market-wide Through 2025
  • Table 1-1 Projected 2021-2025 U.S. Retail Sales of Pet Products and Services: By Sector (in billions of dollars)

MARKET DRIVERS

  • COVID Economy Impact on Pet Owner Spending Mindset
  • Figure 1-1 Changes in Levels of Pet Care Spending by Sector in the Past 12 Months, February 2021 (percent of pet product shoppers)
  • Pandemic Intensifies Focus on Health and Wellness
  • Pandemic Fuels Pet Population Boom
  • Economic Challenges Put Limited Strain on Topline Pet Ownership
  • Dog and Cat Ownership Down Among Lower-Income Households
  • Catering to Deal-Seekers
  • Pandemic Accelerates Digital Pet Care
  • E-commerce
  • Veterinary Telemedicine
  • “Smart” Products
  • Pet Rescue Efforts Ramp Up During Pandemic
  • Sustainability and Animal Welfare
  • Investment and M&A

OVERALL INDUSTRY TRENDS

  • Pandemic Reset: Birdseye View
  • Industry Overview
  • An “Omnimarket” Era
  • Leading Pet Product Marketers and Brands
  • Leading Veterinary and Non-Medical Pet Service Operators
  • Fast-Growing Franchises and Private Companies
  • Pet Industry Leaders Launch Venture Funds Targeting Promising Start-Ups
  • Pandemic Resilience Spurs Investment Boom

FOCUS ON PET FOOD & TREATS

  • Pandemic Reset: Accelerated Innovation
  • Channel Choices
  • Pet Food Industry Investment Shows Strategic Directions
  • Four Natural Pet Food Pioneers Change Hands
  • Superpremium = Natural - and “Healthier”
  • Fresh Pet Food
  • DTC Fresh Pet Food Marketers Enamor Investors
  • Sustainable Dovetailing with Alternative Protein
  • Science-Based Diets Dovetailing Into Natural
  • Lessons in DCM/Grain-Free Stumble

FOCUS ON NON-FOOD PET SUPPLIES

  • Pandemic Reset: Health, Home, New Pets
  • Channel Choices
  • Pet Supplements in COVID Overdrive
  • Pet Medications Also Riding COVID-Driven Hyper Health Wave
  • Focus on Home: Pets, Products, Positioning
  • BarkBox/Northern Star Merger Klieg-lights Subscription/DTC Sales
  • “Smart” Products Get Pandemic Push

FOCUS ON VETERINARY SERVICES

  • Pandemic Reset: Adaptation to the COVID Crisis
  • The Internet Challenge
  • The “Retail-ization” of Vet Care
  • Telemedicine and the Digitalization of Vet Care
  • Success of Curbside
  • Peak Usage Rates for Veterinary Services
  • Generation Gap Hurdles Remain
  • Veterinary Visit Patterns

FOCUS ON NON-MEDICAL PET CARE SERVICES

  • Pandemic Reset: Travel Bust, DIY Pet Care Shift Dampen Spending
  • PetSmart and Petco (Even Further) All In On Services
  • Independents Also Big On Pet Services
  • Walmart Launches Walmart Pet Care
  • Franchise Operations
  • Big Shifts in Digital Pet Care
  • Pet Insurance Advancing, Pandemic Notwithstanding

INTERNET AND RETAIL TRENDS

  • Pandemic Reset: A Permanent Remix of Physical and/or Digital
  • Overview of Internet and Retail Channel Sales and Shares
  • Channel Shopping Choices
  • Generational Skews
  • Fulfillment Patterns for Digital Pet Product Shopping
  • Curbside and Inside Pickup
  • The E-Commerce Dollar Sales Leaders: Amazon vs. Chewy
  • Shopper Draw Among Pet Product Websites
  • Top Pet Product Types Purchased Online
  • Autoship Rates Double, Manufacturer Direct Gains Traction
  • Not Just Virtual Shopping Carts

PET POPULATION TRENDS

  • Pandemic Reset: Pet Population Churn
  • Pet Acquisition by Generational Cohort
  • Acquisition by Type of Pet
  • Overview of Pet Ownership
  • Dog and Cat Population Trends

OPPORTUNITIES

  • Health &Wellness
  • Home
  • Illustration 1-1 Central Garden & Pet’s “Central to Home” Theme
  • New Pets
  • Illustration 1-2 Petco Email Targeting New Pet Parents
  • Other Pets, Multiple Pets Households
  • Overweight and Senior Pets
  • Omnimarket
  • E-commerce
  • Subscriptions and Customization
  • Fresh Pet Food
  • Wet Pet Food
  • Private Label
  • The Feline Factor
  • The Vet Card
  • Illustration 1-3 PetSmart Promotional Email for “Vet-Authorized” Diets
  • Veterinarians: Digital and Curbside
  • Sustainability
  • Illustration 1-4 Wild Earth’s Plant-Based Protein Dog Food
  • Same-Day Delivery
  • Illustration 1-5 Petco Email Featuring Same-Day Delivery
  • Keeping Pet Care Affordable for Lower-Income Households
  • CBD

CHAPTER 2: MARKET SIZE AND GROWTH

CHAPTER HIGHLIGHTS

MARKET SIZE & GROWTH

  • Pet Industry Reset: Above Average Growth in Three of Four Sectors
  • Table 2-1a U.S. Pet Market Retail Sales by Sector, 2015-2020 (in billions of dollars)
  • Table 2-1b U.S. Pet Market Retail Sales Annual Change by Sector, 2015-2020 (percent change over previous year)
  • Table 2-2 Sector Share of U.S. Pet Market Retail Sales: 2019, 2020, and 2025P (percent)
  • Table 2-3 Sector Share of U.S. Pet Market Retail Sales by Animal Type: Dog, Cat, Other, 2020 (percent)
  • Pet Product and Servicing Spending Per Pet-Owning Household
  • Table 2-4 Dollar Sales Per Pet-Owning Household by Sector, 2015-2020 (millions of dollars and dollars)
  • Table 2-5 Dollar Sales Per Dog-Owning Household by Sector, 2015-2020 (millions of dollars and dollars)
  • Table 2-6 Dollar Sales Per Cat-Owning Household by Sector, 2015-2020 (millions of dollars and dollars)
  • Table 2-7 Dollar Sales per Individual Dog and Cat by Sector, 2020 (millions of dollars and dollars)
  • Retail Channel: Pandemic Accelerates E-commerce
  • Table 2-8 Share of U.S. Retail Channel Sales of Pet Products by Channel Classification: Pet Food & Treats, Non-Food Pet Supplies, Total, 2020 (percent)
  • Looking Ahead: Growth Market-wide Through 2025
  • Table 2-9 Projected Growth by Pet Market Sector and Channel, 2021-2022 (millions of dollars)
  • Table 2-10 Projected 2020-2025 U.S. Retail Sales of Products and Services (in billions of dollars)
  • Table 2-11a Projected 2021-2025 U.S. Retail Sales of Products and Services: By Sector (in billions of dollars)
  • Table 2-11b Projected 2020-2025 Annual Change in U.S. Retail Sales of Products and Services: By Sector (percent change over previous year)
  • Table 2-12 U.S. Pet Market Compound Annual Growth Rates by Sector: 2015-2020 vs. 2020-2025 (percent)

MARKET DRIVERS

  • COVID Economy Impact on Pet Owner Spending Mindset
  • Figure 2-1 Changes in Levels of Pet Care Spending by Sector in the Past 12 Months, February 2021 (percent of pet product shoppers)
  • Table 2-13 $70K+ Household Share of Pet Market Expenditures: By Classification, 2012-2019 (percent)
  • Table 2-14 Level of Agreement with Statement: “I consider my dogs/cats/other pets to be part of the family,” February 2021 (percent of pet owners)
  • Table 2-15 Level of Agreement with Statement: “My pets are important to my physical/mental health,” February 2021 (percent of dog, cat, and other pet owners)
  • Figure 2-2 Selected Pet Product Spending Psychographics, February 2021 (percent of pet product shoppers)
  • Pandemic Intensifies Focus on Health and Wellness
  • Pandemic Fuels Pet Population Boom
  • Table 2-16 Overview of Pet Ownership by Type, 2019 vs. 2020 (percent and millions of households)
  • Figure 2-3 Share of Overall Pet-Owning Households by Type of Pet, 2019 vs. 2020 (percent)
  • Table 2-17 Top Sources of Acquisition/Adoption of New Pets, February 2021 (percent of pet owners who have acquired new pet in last 12 months)
  • Economic Challenges Put Limited Strain on Topline Pet Ownership
  • Figure 2-4 Negative Impacts of Coronavirus, 2020 (percent of pet owners)
  • Figure 2-5 Significant Challenges for Pet Owners, February 2021 (percent)
  • Dog and Cat Ownership Down Among Lower-Income Households
  • To Avert Pet Relinquishment, New Pet Owners Need Information and Assistance
  • Catering to Deal-Seekers
  • Illustration 2-1 “Today’s Deals” Email Promotion from Chewy.com
  • Pandemic Accelerates Digital Pet Care
  • E-commerce
  • Veterinary Telemedicine
  • “Smart” Products
  • App-based Pet Care Services
  • Pet Rescue Efforts Ramp Up During Pandemic
  • Sustainability Initiatives Increasingly Part of the Plan
  • Animal Welfare
  • Investment and M&A

CHAPTER 3: OVERALL INDUSTRY TRENDS

CHAPTER HIGHLIGHTS

INDUSTRY TRENDS

  • Pandemic Reset: Birdseye View

INDUSTRY OVERVIEW

  • An “Omnimarket” Era
  • Leading Pet Product Marketers and Brands
  • Pet Food
  • Non-Food Pet Supplies
  • Leading Veterinary and Non-Medical Pet Service Operators
  • Fast-Growing Franchises and Private Companies
  • Pet Industry Leaders Launch Venture Funds Targeting Promising Start-Ups
  • Mars’ Companion Venture Fund
  • Mars’ Leap Venture Studio
  • Mars’ Leap Academy
  • Illustration 3-1 Mars’ Leap Venture Studio and Academy
  • Nestlé Purina Spearheads Pet Care Innovation Prize Contests
  • Central Garden & Pet Launches Central Ventures
  • Illustration 3-2 Central Garden & Pet’s Central Ventures Fund
  • Co-Opting Ideas?
  • Pandemic Resilience Spurs Investment Boom
  • BC Partners Attempts to Separate Chewy and Recap PetSmart
  • Petco Goes Public (Again)
  • Recent Mergers, Acquisitions, Investments, and Restructuring
  • Wind Point Partners Acquires FoodScience Corp.
  • Whitebridge Acquires Grizzly Pet Products
  • The Franchise Group Acquires Pet Supplies Plus
  • Manna Pro Acquires DTC Dog Treat Marketer Bullymake
  • Open Farm Receives Capital Infusion
  • BrightPet Nutrition Acquires MiracleCorp
  • Nexus Capital Management Acquires Natural Balance from J.M. Smucker
  • BarkBox Merges with Northern Star Acquisition Corp., Goes Public
  • TA Associates Acquires Mid America Pet Food
  • Clearlake Capital Acquires WellPet LLC
  • H&H Group Acquires Solid Gold Pet
  • Carlyle Group Acquires Acquisition-Avid Manna Pro
  • A&M Capital Partners Acquires Majority Stake in BrightPet Nutrition
  • Breeder’s Choice Acquired by Investors Including Natural Balance Founder Joey Herrick
  • Swedencare Acquires Animal Pharmaceuticals
  • AUA Private Equity Partners Acquires Westminster Pet Products
  • Hemp Technology Acquires True Leaf Pet
  • DTC Fresh Cat Food Marketer Smalls Closes Funding Round
  • Elanco Acquires Bayer’s Animal Health Unit and Aratana, Separates from Lilly
  • Manna Pro Acquires Doggie Dailies and Hero Pet Brands
  • Kinderhook Industries Acquires Prairie Dog Pet Products
  • AnimalBiome Completes Seed Funding Round
  • H&C Animal Health Acquires Angels’ Eyes
  • C.J. Foods Acquires American Nutrition, Inc.
  • Whitebridge Pet Brands Acquires Cardinal Laboratories
  • Health Extension Pet Care Acquires Ancestry Pet Food

CHAPTER 4: FOCUS ON PET FOOD & TREATS

CHAPTER HIGHLIGHTS

PET FOOD AND TREATS

  • Pandemic Reset: Pet Food Sector Superpremium Steam
  • Figure 4-1 COVID-Related Pet Food Spending Changes, 2020 (percent of pet product shoppers)
  • Channel Choices
  • Figure 4-2 Pet Food Purchasing by Channel, February 2021 (percent of pet product shoppers)
  • Pet Food Industry Investment Shows Strategic Directions
  • Four Natural Pet Food Pioneers Change Hands in 4Q 2020
  • Superpremium = Natural - But Not Just
  • Illustration 4-1 Sundays Dog Food Comparison with Blue Buffalo
  • Figure 4-3 Pet Food Purchasing by Formulation, 2021 (percent of pet product shoppers)
  • Figure 4-4 Attitudes Toward Pet Food Formulations, 2021 (percent of pet product shoppers)
  • Superpremium = Healthier, Too
  • Figure 4-5 Attitudes Toward Pet Food and Health, 2021 (percent of pet product shoppers)
  • Natural Products Considered Safer
  • Figure 4-6 Attitudes Toward Pet Food Safety, 2021 (percent of pet product shoppers)
  • Illustration 4-2 Natural Balance’s “Feed with Confidence” Program
  • The New Pet Food “Superpremium”
  • Fresh Pet Food
  • Freshpet Going Gangbusters
  • Figure 4-7 Freshpet Sales: 2016-2020
  • DTC Fresh Pet Food Marketers Advance, Enamor Investors
  • Sustainable Dovetailing with Alternative Protein, Superpremium
  • Figure 4-8 Attitudes Toward Pet Food Safety, 2021 (percent of pet product shoppers)
  • Illustration 4-3 Wild Earth’s Plant-Based Protein Dog Food
  • Science-Based Diets Dovetailing Into Natural
  • Illustration 4-4 Purina Pro Plan LiveClear Cat Food
  • Illustration 4-5 PetSmart Promotional Email for “Vet-Authorized” Diets
  • Illustration 4-6 Sundays Vet-Formulated Dog Food
  • Illustration 4-7 The Vet’s Kitchen Dog Food
  • Lessons in DCM/Grain-Free Debacle
  • Illustration 4-8 Email Promotion for Chewy’s True Acre Grain-Free Pet Food
  • Illustration 4-9 Earthborn Holistic’s “Unrefined” Grain-Based Pet Food
  • CBD Pet Treats Gaining Ground, Illegality Notwithstanding
  • Illustration 4-10 HolistaPet CBD Cat Treats
  • Illustration 4-11 HempMy Pet CBD Dog Treats

CHAPTER 5: FOCUS ON NON-FOOD PET SUPPLIES

CHAPTER HIGHLIGHTS

NON-FOOD PET SUPPLIES

  • Pandemic Reset: Health, Home, New Pets
  • Figure 5-1 Over the course of 2020, did COVID-19 affect your household’s level of spending on non-food pet supplies?
  • Figure 5-2 Did your household’s level of spending on non-food pet supplies change in 2020?
  • Figure 5-3 Selected Health, Comfort, and Home-Centric Pet Owner Psychographics, F 2021 (percent of pet owners)
  • Channel Choices
  • Figure 5-4 Pet Supplies Other than Pet Food or Medications: Purchasing by Channel in Last 12 Months, February 2021 (percent of pet product shoppers)
  • Figure 5-5 Pet Medication (Rx or OTC) Purchasing by Channel in Last 12 Months, February 2021 (percent of pet product shoppers)
  • Health
  • Home
  • Illustration 5-1 Petmate La-Z-Boy “Live life Comfortably” Pet Bed
  • New Pets
  • Pet Supplements in COVID Overdrive
  • Table 5-1 U.S. Retail Sales Pet Supplements, 2015-2020 (million dollars and percent)
  • Figure 5-6 Top 10 Conditions for Which Pet Supplements Are Purchased, 2020 (percent of pet supplement purchasers)
  • CBD: The Right Place at the Right Time
  • Table 5-2 U.S. Retail Sales of Pet CBD Products, 2016-2020 (in millions of dollars and percent)
  • Pet Medications Also Riding COVID-Driven Hyper Health Wave
  • Focus on Home: Pets, Products, Positioning
  • Central Garden & Pet Becomes “Central to Home”
  • Illustration 5-2 Central Garden & Pet’s “Central to Home” Theme
  • Spectrum Brands and Fetch on “Home” Trend with Existing and Licensed Brands
  • Illustration 5-3 “Grooming Confidence in the Comfort of Your Own Home” Ad from FURminator
  • Illustration 5-4 Fetch for Pets Licensed Human Brands: GNC, Wet Ones, and Palmer’s
  • Non-Pet-Specific Home Care Companies Also Riding the Wave
  • Illustration 5-5 Bissell Products for Pets
  • BarkBox/Northern Star Merger Klieg-lights Subscription/DTC Sales
  • Illustration 5-6 BarkBox Monthly Theme Options
  • “Smart” Products Get Pandemic Push
  • Figure 5-7 Share of U.S. Retail Sales of Tech-Based Pet Products, 2020 (percent and millions of dollars) .. 165
  • Illustration 5-7 Hill’s Vetrax Vet-Connected Pet Monitoring Wearable
  • Illustration 5-7 Wagz Smart Pet Products

CHAPTER 6: FOCUS ON VETERINARY SERVICES

CHAPTER HIGHLIGHTS

THE VETERINARY SECTOR

  • Pandemic Reset: Veterinary Sector Rises to the COVID Occasion
  • Figure 6-1 Veterinary Customer Attitudes and Behaviors in Response to COVID-19 Era, April/May 2020 (percent of dog and cat owners who have regular veterinarians)
  • Table 6-1 U.S. Veterinary Sales and Sales Growth, 2015-2020 (in billions of dollars and percent change)
  • Table 6-2 Overview of U.S. Veterinary Sector Sales: Overall and by Product or Service Type, 2019 vs. 2020 (in millions)
  • Figure 6-2 Household Spending Level Changes on Veterinary Services in 2020 (percent of current pet owners who’ve had dogs or cats for 2+ years)
  • Veterinary Market Landscape
  • Figure 6-3 From which websites have you purchased pet products online within the last 12 months?: Online Pet Product Shoppers Overall vs. Those Who Have/Have Not Recently Added Pets February 2021 (percent)
  • The “Retail-ization” of Vet Care
  • Telemedicine and the Digitalization of Vet Care
  • Illustration 6-1 Banfield’s Vet Chat
  • Table 6-3 Selected Veterinary Services and Technology Psychographics, 2021 (percent of pet owners)
  • Success of Curbside

VETERINARY CARE CUSTOMER PATTERNS

  • Peak Usage Rates for Veterinary Services
  • Figure 6-4 Use of Veterinary Services by Dog or Cat Owner Classification, Fall 2020 (percent using in last 12 months)
  • Table 6-4 Use of Veterinary Services by Dog or Cat Owner Classification, Fall 2016-Fall 2020 (percent using in last 12 months)
  • Regular Check-Up vs. Urgent/Emergency Visits to Vet
  • Figure 6-5 Veterinary Visits by Pet Owners in Past 12 Months, 2020 (percent of dog and cat owners)
  • Local Vet Clinics Regain Step in COVID Era
  • Figure 6-6 Selected Types of Veterinary Clinics/Services Used in Last 12 Month by Dog Owners, July 2019 vs. February 2021 (percent)
  • Generation Gap Hurdles Remain
  • Table 6-5 Selected Psychographics About Veterinary Care Services, 2021 (percent of pet owners)
  • Table 6-6 Selected Veterinary Service Options Psychographics, 2021 (percent of pet owners)
  • Historical and Generational Patterns by Number of Veterinary Visits
  • Table 6-7 Use of Veterinary Services by Number of Visits, Fall 2011 - Fall 2020 (percent share for 1, 2, or 3+ visits)
  • Table 6-8 Use of Veterinary Services by Dog or Cat Owners: By Generational Cohort and Number of Visits, Fall 2020 (percent using in last 12 months)
  • Veterinary Care Spending Patterns
  • Figure 6-7 Share of Veterinary Care Spending in Last 12 Months by Dollar Ranges, Spring 2020 (percent of veterinary service users)
  • Table 6-9 Share of Veterinary Care Spending in Last 12 Months by Dollar Ranges and Generational Cohort, Fall 2020 (percent)

CHAPTER 7: FOCUS ON NON-MEDICAL PET CARE SERVICES

CHAPTER HIGHLIGHTS

NON-MEDICAL PET CARE SERVICES SECTOR

  • Pandemic Reset: COVID-Related Travel Bust, DIY Pet Care Shift Dampen Spending
  • Table 7-1 U.S. Sales of Non-Medical Pet Services by Type, 2019 vs. 2020 (in billions)
  • Figure 7-1 Share of U.S. Pet Care Services Sales by Type, 2020 (percent and dollars in billions)
  • Figure 7-2 Household Spending Level Changes on Non-Medical Pet Services in 2020 (percent of current pet owners who’ve had dogs or cats for 2+ years)
  • Table 7-2 Use of Non-Medical Pet Care Services, 2019 vs. 2020 (percent of dog and cat owners)
  • …But Market Relatively Resilient Due to Adaptability of Providers and Inherent Strengths
  • Figure 7-3 Spending Index on Non-Medical Pet Care Services, February 2020 vs. February 2021 (dog- vs. cat- pet care service users)
  • Table 7-3 Overview of Pet Acquisition in 2020
  • PetSmart and Petco (Even Further) All In On Services
  • Independents Also Big On Pet Services
  • Illustration 7-1 Wag N’ Wash Franchise Web Page
  • Walmart Launches Walmart Pet Care
  • Franchise Operations
  • Figure 7-4 Dogtopia Market Growth Projection (units)
  • Best Friends Pet Care
  • Internet as Pet Care Assistant
  • Illustration 7-2 PetSmart “It’s That Easy” Online Booking Grooming Services TV Commercial
  • Big Shifts in Digital Pet Care
  • Rover Teams Up with Walmart, Merges with True Wind Capital SPAC
  • Figure 7-5 Rover Business Metrics - February 2021 Investor Call Presentation
  • Wag! Charting a New Path Minus SoftBank’s $300 Million
  • Barkly Pets Looking to Run With The Big Dogs
  • Pet Insurance Advancing, Pandemic Notwithstanding
  • Illustration 7-3 Petco’s Petinsurancequotes.com
  • Table 7-4 Percent of Dog and Cat Owners Who Have Medical Coverage/Plan for Their Pets, 2020 vs. 2021 (percent of dog and cat owners)
  • Walmart Pet Insurance
  • Illustration 7-4 Walmart Pet Insurance
  • Illustration 7-5 Nationwide Pet Insurance
  • Pet Insurance Business Caveat

CHAPTER 8: INTERNET AND RETAIL TRENDS

INTERNET AND RETAIL

  • Pandemic Reset: A Permanent Remix of Physical and/or Digital
  • Illustration 8-1 Petco’s Comprehensive Pet Care Ecosystem
  • Overview of Internet and Retail Channel Sales and Shares
  • Figure 8-1 Leading Retail Channel Shares of U.S. Pet Product Sales, 2019 vs. 2020 (percent)
  • Table 8-1 U.S. Retail Channel Sales of Pet Products: Sales & Shares by Channel Classification, 2015, 2019, and 2020 (dollar sales in billions and percent share)
  • Figure 8-2 Pet Product Dollar Shares by Leading Retail Channels, 2015-2020 (percent)
  • Figure 8-3 Pet Product Dollar Shares by Top Four Retail Channels, 2015-2020 (billions)
  • The Mass-Market vs. Specialty Channel Reset
  • Illustration 8-2 Freshpet Cat Food at Walmart

OVERVIEW OF SHOPPING PATTERNS

  • Note on Packaged Facts February 2021 Survey
  • 2020 Brings Remix of Pet Product Channel Shopping Choices
  • Figure 8-4 Did where or how you buy pet products change significantly in 2020? (percent of pet product shoppers)
  • Shopping in Stores Less
  • Figure 8-5 Did COVID-19 affect your level of in-store shopping for pet products? (percent of pet product shoppers)
  • Shopping Online More
  • Figure 8-6 Did COVID-19 affect your level of online shopping for pet products? (percent of pet product shoppers)
  • Overview of Pet Product Shopping Platform Usage
  • Figure 8-7 Within the last 12 months, have you bought pet products through any of the following? February 2021 (percent of pet product shoppers)
  • Figure 8-8 Store vs. Digital Cross-Shopping Within the Last 12 Months, February 2021 (percent of pet product shoppers)
  • Frequency of Store vs. Online Shopping
  • Figure 8-9 Time Frame for Most Recent Purchase of Pet Products: In a Store vs Online, February 2021 (percent of pet product customers)
  • Figure 8-10 Time Frame for Most Recent Purchase of Pet Products: In a Store, Online, Through Smartphone, February 2021 (percent of pet product shoppers)
  • Table 8-2 Time Frame for Most Recent Purchase of Pet Products: In a Store, Online, Through Smartphone, By Generational Cohort, February 2021 (percent of pet owners)
  • Illustration 8-3 Petco Smartphone App and Pals Rewards Program
  • Fulfillment Patterns for Digital Pet Product Shopping
  • Figure 8-11 Over last 12 months, how did you receive internet/smartphone ordered pet products? February 2021 (percent of digital pet product shoppers)
  • Same-Day Delivery
  • Illustration 8-4 Target Same-Day Delivery Through Shipt
  • Curbside and Inside Pickup
  • Table 8-3 Top Ways to Receive or Pick Up Pet Products Ordered by Internet or Smartphone: By Generational Cohort, February 2021 (percent of digital pet product shoppers)
  • Store Brand Reset
  • Illustration 8-5 Chewy’s American Journey
  • Customer Loyalty and Rewards Programs
  • Illustration 8-6 PetSmart Treats Loyalty Program
  • Independent Pet Stores and the Role of Local
  • Table 8-4 Agreement with Selected Statements About Retailer and Manufacturer Role in Pet Welfare Causes: By Generational Cohort, February 2021 (percent of pet owners)

CHANNEL SALES AND SHOPPING PATTERNS: PET FOODS VS. PET SUPPLIES

  • Note on Shopper Draws
  • Shopping Patterns for Pet Food
  • Table 8-5 Within last 3 months, through which channels have you purchased pet food products? February 2021 (percent of pet product shoppers)
  • Figure 8-12 Channel Share of Pet Food Shopping, February 2021 (percent)
  • Shopping Patterns for Pet Supplies (Non-Food)
  • Table 8-6 Within the last 3 months, through which channels have you purchased pet supply products other than pet foods or pet medications? February 2021 (percent of pet product shoppers)
  • Figure 8-13 Channel Share of Pet Supplies Shopping, February 2021 (percent)
  • Shopping Patterns for Pet Medications and Supplements
  • Table 8-7 Within the last 3 months, through which channels have you purchased pet medications or supplements? February 2021 (percent of pet product shoppers)
  • Figure 8-14 Channel Share of Pet Medication Shopping, February 2021 (percent)

E-COMMERCE AND THE INTERNET’S INFLUENCE

  • The E-Commerce Dollar Sales Leaders: Amazon vs. Chewy
  • Figure 8-15 Top Websites by Estimated Dollar Share of Pet Product E-Commerce Sales, 2020 (percent) .. 254
  • Table 8-8 Sales & Shares of Selected Pet Product E-Commerce Leaders: By Channel and Website, 2019 vs. 2020 (in millions of dollars and percent)
  • Shopper Draw Among Pet Product Websites
  • Figure 8-16 From which websites have you purchased pet products online within the last 12 months? February 2021 (percent of online shoppers for pet products)
  • Table 8-9 Cross-Shopping Patterns Among Top Pet Product E-Commerce Websites, February 2021 (percent)
  • Figure 8-17 Generational Patterns for Use of Top Pet Product E-Commerce Websites, February 2021 (percent of online shoppers for pet products)
  • Top Pet Product Types Purchased Online
  • Figure 8-18 Internet Purchasing of Pet Products in Past 12 Months by Type, February 2021 (percent of dog or cat product shoppers)
  • Figure 8-19 Internet Purchasing of Selected Pet Product Types in Past 12 Month, February 2020 vs. February 2021 (percent of dog or cat product shoppers)
  • Autoship Rates Double, Manufacturer Direct Gains Traction
  • Autoship/Subscription Delivery
  • Figure 8-20 Overview of Autoship/Subscription Delivery Use for Pet Products in Past 12 months, February 2021 (percent of dog or cat product shoppers)
  • Figure 8-21 Use of Autoship/Subscription Delivery for Selected Pet Products in Past 12 Months, February 2020 vs. February 2021 (percent of dog or cat product shoppers)
  • Autoship Patterns by Generational Cohort
  • Table 8-10 Autoship Purchasing Rates for Pet Products in Past 12 Months by Type: By Generational Cohort, February 2021 (percent of dog or cat product shoppers)
  • Illustration 8-7 BarkBox Spa Day
  • Manufacturer Direct
  • Figure 8-22 Overview of Manufacturer Direct Ordering for Pet Products in Past 12 Months, February 2021 (percent of dog or cat product shoppers)
  • Not Just Virtual Shopping Carts
  • Figure 8-23 Use in Past 12 Months for Price Comparison, Product Research, and Social Media Exchange: By Selected Pet Product Types, February 2021 (percent of dog or cat product shoppers)
  • Table 8-11 Product Purchasing and Other Uses of the Internet in Past 12 Months: Selected Pet Product Types, February 2021 (percent of dog or cat pet product shoppers)
  • Table 8-12 Agreement with Statement, “I look out for lower prices, special offers, and sales on pet products”: By Generational Cohort, February 2021 (percent of pet product shoppers)
  • The Wingspan of Internet Influence
  • Figure 8-24 What sources of information for pet care are most important to you?, February 2021 (percent of pet owners)
  • Figure 8-25 Most Important Sources of Information on Pet Care: By Generational Cohort, 2020 (percent of pet owners)
  • Table 8-13 Agreement with Selected Statements About Technology and Pet Care: By Generational Cohort, February 2021 (percent of pet owners)

CHAPTER 9: PET POPULATION TRENDS

CHAPTER HIGHLIGHTS

PET POPULATION AND PET OWNERSHIP

  • Pandemic Reset: Pet Acquisition in Response to COVID-19
  • Figure 9-1 Pet Population by Type: Share of Pet Owners in 2019 vs. Share of Those Adding Pets in 2020 (percent)
  • First-Time Pet Owners
  • Multiple Pets, Multiple Types of Pets
  • COVID Motivators for Pet Acquisition
  • Figure 9-2 COVID-19 Related Motivations for Acquiring a New Pet, February 2021 (percent of pet owners)
  • Table 9-1 Patterns for Working at Office/Company and Working at Home: Adults Overall and Pet Owners, Fall 2019 vs. Fall 2020 (percent)
  • Pet Population Churn
  • Figure 9-3 Overview of Pet Population Changes (percent of overall households)
  • Illustration 9-1 Overview of Pet Ownership Patterns, Year-End 2019 vs. Year-End 2020 (percent)
  • Pet Acquisition by Generational Cohort
  • Table 9-2 Overview of Pet Acquisition in 2020 Among Current Pet Owners: By Generational Cohort, (percent of current pet owners who’ve had pets 2+ years)
  • Acquisition by Type of Pet
  • Table 9-3 Types of Pets Acquired in Last 12 Months, February 2021 (percent of current pet owners who’ve had pets 2+ years)
  • Population Gains for “Other” Pets
  • Figure 9-4 Types of Pets in Household: Pet Owners Overall, Pet Owners Who Added Pets in Last 12 Months, Pet Owners Who Added Pets in last 12 Months Partly due to COVID-19, February 2021 (percent)
  • Characteristics of Pet Acquisition
  • Figure 9-5 Characteristics of Pet Acquisition in the Last 12 Months: For Dogs, February 2021 (percent)
  • Figure 9-6 Characteristics of Pet Acquisition in the Last 12 Months: For Cats, February 2021 (percent)
  • Figure 9-7 Characteristics of Pet Acquisition in the Last 12 Months: For Pet Other Than Dogs or Cats, February 2021 (percent)
  • Pet Gifting for Winter Holidays 2020
  • Figure 9-8 Household Member Gave/Received Pet as Gift for Christmas/Winter Holidays 2020 (percent)
  • Pet Shelters vs. Other Sources of Pet Acquisition
  • Table 9-4 Sources of Pet Acquisition in Last 12 Months, February 2021 (percent of pet owners acquiring new pets)
  • Figure 9-9 Top Sources of Pet Acquisition, 2019 vs. 2021 (percent of pet owners acquiring new pets)

TOPLINE OVERVIEW OF PET OWNERSHIP

  • Pet Ownership Rates
  • Table 9-5a Topline Pet Ownership Rates by Type, 2016-2020 (percent of overall households)
  • Table 9-5b Number of Pet-Owning Households by Type, 2016-2020 (in millions)
  • Table 9-5c Number of Pet Dogs and Cats, 2016-2020 (in millions)
  • From Smaller Dogs to Medium
  • Table 9-6 Size of Pet Dogs: Previously Acquired and Recently Acquired, February 2020 vs. February 2021 (percent of dog owners)
  • Table 9-7 Dog Population by Size of Dogs, 2016-2020 (percent and number of overall households)
  • Age of Dog and Cat Population
  • Table 9-8 Dog and Cat Population by Age Bracket of Pet, 2016-2020 (percent of overall households)
  • Table 9-9 Puppy/Kitten vs. Senior Share of Pet Population: Dogs vs. Cats, 2016-2020 (percent of overall households)
  • Overweight and Special Needs Pets
  • Table 9-10 Share of Dog or Cat Owners Who Report Having Overweight, Special Needs, or Handicapped Pets, February 2021 (percent of pet owners)
Note: Product cover images may vary from those shown
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