+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Marketing Automation - Global Strategic Business Report

  • PDF Icon

    Report

  • 696 Pages
  • October 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5310737
The global market for Marketing Automation is estimated at US$4.8 Billion in 2023 and is projected to reach US$9.1 Billion by 2030, growing at a CAGR of 9.4% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

The growth in the marketing automation market is driven by several factors, including the increasing demand for personalized marketing, the growing integration of artificial intelligence (AI) in marketing platforms, and the need for improved user engagement through effective data utilization. As digital marketing becomes more complex and data-driven, companies are seeking sophisticated solutions that can help them manage large volumes of data and turn it into actionable insights. Additionally, the shift towards mobile marketing and the integration of IoT devices are expanding the boundaries of what marketing automation platforms can achieve. The emphasis on regulatory compliance, such as GDPR, also pushes businesses to adopt these systems to ensure they manage customer data responsibly. The continued expansion of e-commerce and the need for brands to differentiate themselves in a competitive market further stimulate demand for advanced marketing automation solutions.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the Cloud Deployment segment, which is expected to reach US$6.2 Billion by 2030 with a CAGR of a 10.3%. The On-Premise Deployment segment is also set to grow at 7.5% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, estimated at $1.4 Billion in 2023, and China, forecasted to grow at an impressive 11.3% CAGR to reach $1.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Marketing Automation Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Marketing Automation Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Marketing Automation Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Adobe Inc., Acquia, Inc., Act-On Software, Inc., and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 252 Featured):

  • Adobe Inc.
  • Acquia, Inc.
  • Act-On Software, Inc.
  • Acidaes Solutions Pvt. Ltd. - CRMnext
  • ActiveCampaign, Inc.
  • Apsis International AB
  • Appier Inc.
  • Aprimo LLC
  • Alterian Software Holdings LLC,
  • Agile CRM Inc.
  • Act!
  • ActiveTrail Ltd.
  • ActiveDEMAND
  • 366 Degrees
  • Apifon

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Marketing Automation - Global Key Competitors Percentage Market Share in 2024 (E)
  • Rise of Digital Advertising Provides the Cornerstone for the Growth of Marketing Automation Strategies
  • As Digital Marketing Becomes Mainstream, Marketing Automation Technologies Will Grow in Importance & Indispensability: Global Opportunity for Digital Advertising and Marketing (In US$ Billion) for Years 2020, 2022, 2024, and 2026
  • Marketing Automation - Definition, Scope, Benefits & Importance
  • Recent Market Activity
  • Innovations
  • World Brands
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • As Social Media Marketing Becomes Mainstream, the Time is Ripe for Adopting Automation Technology Solutions
  • Here’s Why Social Media Marketing Automation is Gaining Popularity
  • Spectacular Rise in eCommerce and mCommerce Strengthens the Business Case for Marketing Automation
  • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
  • Global B2C e-Commerce Market Reset & Trajectory - Growth Outlook (In %) For Years 2019 Through 2025
  • The Sheer Size of Email Users Makes Email Marketing a Potent Marketing Outreach Strategy: Global Number of E-Mail Users (In Million) for Years 2020, 2022, 2024 & 2026
  • e-Commerce Vendors Step Up Adoption of Email Automation Technology & Solutions
  • Voice-Based Marketing Automation (VBMA) Gains Momentum with Cutting Edge IVR Solutions
  • Customer Service Automation is the First Step Towards Shaping Brand Experiences
  • Automated Telemarketing Gains in Favor
  • Healthcare Consumerism Drives Demand for IVR in the Healthcare Industry
  • Prescription Refills Through IVR Gains Prominence in the Competitive Pharmaceutical Retail Market
  • Big Data’s Role in Marketing Automation Gets Bigger
  • Chatbots or Virtual Assistants Rise Tall Over the Horizon
  • Machine Learning and AI-Assisted Platforms to Personalize Customer Experiences
  • Cloud-Based Marketing Automation to Gain Prominence as Businesses Increasingly Reach Out Customers Via Digital Channels
  • Growing Focus on Mobile-First Approach Creates Robust Opportunities for Mobile Marketing Automation
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 2: World Historic Review for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 3: World 15-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 5: World Historic Review for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 6: World 15-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 8: World Historic Review for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 9: World 15-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 11: World Historic Review for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 12: World 15-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 14: World Historic Review for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 15: World 15-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 16: World Recent Past, Current & Future Analysis for Discrete Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 17: World Historic Review for Discrete Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 18: World 15-Year Perspective for Discrete Manufacturing by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 19: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 20: World Historic Review for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 21: World 15-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 22: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 23: World Historic Review for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 24: World 15-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2024 & 2030
  • Table 25: World Marketing Automation Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
  • Table 26: World Recent Past, Current & Future Analysis for Marketing Automation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 27: World Historic Review for Marketing Automation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 28: World 15-Year Perspective for Marketing Automation by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • Table 29: USA Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 30: USA Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 31: USA 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 32: USA Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 33: USA Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 34: USA 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
CANADA
  • Table 35: Canada Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 36: Canada Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 37: Canada 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 38: Canada Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 39: Canada Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 40: Canada 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
JAPAN
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • Table 41: Japan Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 42: Japan Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 43: Japan 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 44: Japan Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 45: Japan Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 46: Japan 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
CHINA
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • Table 47: China Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 48: China Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 49: China 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 50: China Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 51: China Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 52: China 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
EUROPE
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • Table 53: Europe Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 54: Europe Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 55: Europe 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 56: Europe Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 57: Europe Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 58: Europe 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
  • Table 59: Europe Recent Past, Current & Future Analysis for Marketing Automation by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 60: Europe Historic Review for Marketing Automation by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 61: Europe 15-Year Perspective for Marketing Automation by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2024 & 2030
FRANCE
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • Table 62: France Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 63: France Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 64: France 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 65: France Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 66: France Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 67: France 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
GERMANY
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • Table 68: Germany Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 69: Germany Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 70: Germany 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 71: Germany Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 72: Germany Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 73: Germany 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
ITALY
  • Table 74: Italy Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 75: Italy Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 76: Italy 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 77: Italy Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 78: Italy Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 79: Italy 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
UNITED KINGDOM
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • Table 80: UK Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 81: UK Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 82: UK 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 83: UK Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 84: UK Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 85: UK 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
SPAIN
  • Table 86: Spain Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 87: Spain Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 88: Spain 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 89: Spain Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 90: Spain Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 91: Spain 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
RUSSIA
  • Table 92: Russia Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 93: Russia Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 94: Russia 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 95: Russia Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 96: Russia Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 97: Russia 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
REST OF EUROPE
  • Table 98: Rest of Europe Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 99: Rest of Europe Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 100: Rest of Europe 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 101: Rest of Europe Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 102: Rest of Europe Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 103: Rest of Europe 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
ASIA-PACIFIC
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • Table 104: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Automation by Deployment - Cloud and On-Premise - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 105: Asia-Pacific Historic Review for Marketing Automation by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 106: Asia-Pacific 15-Year Perspective for Marketing Automation by Deployment - Percentage Breakdown of Value Revenues for Cloud and On-Premise for the Years 2015, 2024 & 2030
  • Table 107: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2023 through 2030 and % CAGR
  • Table 108: Asia-Pacific Historic Review for Marketing Automation by End-Use - IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 109: Asia-Pacific 15-Year Perspective for Marketing Automation by End-Use - Percentage Breakdown of Value Revenues for IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare and Other End-Uses for the Years 2015, 2024 & 2030
  • Table 110: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Automation by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2023 through 2030 and % CAGR
  • Table 111: Asia-Pacific Historic Review for Marketing Automation by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2015 through 2022 and % CAGR
  • Table 112: Asia-Pacific 15-Year Perspective for Marketing Automation by Geographic Region - Percentage Breakdown of Value Revenues for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2024 & 2030
AUSTRALIA
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
INDIA
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
SOUTH KOREAREST OF ASIA-PACIFIC
LATIN AMERICA
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
ARGENTINABRAZILMEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
IRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EAST
AFRICA
  • Marketing Automation Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adobe Inc.
  • Acquia, Inc.
  • Act-On Software, Inc.
  • Acidaes Solutions Pvt. Ltd. - CRMnext
  • ActiveCampaign, Inc.
  • Apsis International AB
  • Appier Inc.
  • Aprimo LLC
  • Alterian Software Holdings LLC,
  • Agile CRM Inc.
  • Act!
  • ActiveTrail Ltd.
  • ActiveDEMAND
  • 366 Degrees
  • Apifon

Table Information