+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Marketing Automation - Global Market Trajectory & Analytics

  • ID: 5310737
  • Report
  • June 2021
  • Region: Global
  • 495 Pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Acoustic, L.P.
  • Act-On Software, Inc.
  • Keap
  • Marketo Inc.
  • Omnisend, LLC
  • Salesforce.com, Inc.

Global Marketing Automation Market to Reach $6.3 Billion by 2026


When marketing activities are automated using software, it is referred to as `marketing automation`. Repetitive activities like posting on social media platforms and email marketing are being increasingly automated, as it offers businesses dual benefits. A successful marketing automation strategy would also aim at reducing the number of customer friction points. Lead nurturing, personalized email marketing, campaign management, CRM integration, forms & landing pages, lead scoring, lead management and social media management are the important features of marketing automation. Growth in the global is set to be driven by rise of digital advertising, growing usage of the Internet and other technologies, and surging popularity of social media networks. Companies are increasingly relying on the digital media marketing techniques such as search engine marketing, social media marketing, online advertising and mobile advertising while continuing to engage in traditional channels to gain benefits of both the worlds. Ensuring that the brand stands available, relevant and consistent on social media is difficult for various companies. In addition, organizations are required to regularly update blogs and information while tracking trends, measuring effectiveness of social efforts and engaging with customers. These issues have paved way for social media automation solutions that allow companies to realize the power of marketing automation along with social media to drive gains.

Amid the COVID-19 crisis, the global market for Marketing Automation estimated at US$3.9 Billion in the year 2020, is projected to reach a revised size of US$6.3 Billion by 2026, growing at a CAGR of 8.6% over the analysis period. Cloud, one of the segments analyzed in the report, is projected to grow at a 9.6% CAGR to reach US$4.6 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the On-Premise segment is readjusted to a revised 6.8% CAGR for the next 7-year period. This segment currently accounts for a 37.3% share of the global Marketing Automation market. Cloud-based tools allow marketers to gain more control over their marketing and business content. These tools allow for the proper implementation of strategies independently without the need to rely on other departments.

The U.S. Market is Estimated at $1.2 Billion in 2021, While China is Forecast to Reach $898.4 Million by 2026


The Marketing Automation market in the U.S. is estimated at US$1.2 Billion in the year 2021. The country currently accounts for a 29.31% share in the global market. China, the world's second largest economy, is forecast to reach an estimated market size of US$898.4 Million in the year 2026 trailing a CAGR of 10.6% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.1% and 7.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.3% CAGR while Rest of European market (as defined in the study) will reach US$989.3 Million by the end of the analysis period. In the US, the COVID-19 pandemic onset led to a significant impact on digital advertising during the early part of 2020. However, in the second half of the year, the holiday season and ad spend by political parties aided in compensating for the losses registered earlier in the year. Digital ad spend therefore increased at a double-digit rate for the year. The increase in online shopping, home deliveries, and connected TV helped maintain the market`s growth. Thriving economies, growing employment opportunities, rising income levels, continuous development of cellular markets, rising 4G penetrations, and increasing spending power in major countries are driving growth prospects in the Asia-Pacific region.

Select Competitors (Total 252 Featured) -

  • Acoustic, L.P.
  • ActiveCampaign, LLC
  • Act-On Software, Inc.
  • Adobe Systems Incorporated
  • HubSpot, Inc.
  • International Business Machines Corporation
  • Keap
  • Klaviyo Inc.
  • Marketo Inc.
  • Microsoft Corporation
  • Omnisend, LLC
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SugarCRM
  • SAP SE
  • SAS Institute Inc.
  • SharpSpring, Inc.
  • Thryv, Inc.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Acoustic, L.P.
  • Act-On Software, Inc.
  • Keap
  • Marketo Inc.
  • Omnisend, LLC
  • Salesforce.com, Inc.
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Rise of Digital Advertising Provides the Cornerstone for the Growth of Marketing Automation Strategies
  • Exhibit 1: As Digital Marketing Becomes Mainstream, Marketing Automation Technologies Will Grow in Importance & Indispensability: Global Opportunity for Digital Advertising and Marketing (In US$ Billion) for Years 2020, 2022, 2024, and 2026
  • The Race Between the Virus & Vaccines Intensifies. Amidst this Chaotic Battle, Where is the World Economy Headed in 2021?
  • These are Times When Questions Abound & Answers Are Few
  • So How Fast Or Slow Are We Moving?
  • Exhibit 2: How Fast the World is Vaccinated Will Determine How Soon the Pandemic Will End: Global Number of Annual COVID-19 Vaccine Doses (In Million) for Years 2020 through 2025 by Geographic Region/Country
  • As India Burns Amid a Lethal Double & Triple Mutation Driven Second Wave, Its Clear That Equity is Not a Part of Global Policy on Tackling COVID
  • Exhibit 3: What We Know So Far - “Vaccine Efficiency Against New Strains is Decreasing”
  • Progress on Vaccinations, Why Should Businesses Care?
  • With IMF's Upward Revision of Global GDP Forecasts for 2021, Most Companies Are Bullish About a Global Economic Comeback
  • Exhibit 4: A Strong 2021 Economic Rebound Based On Pent-Up Demand Comes as a Relief for Suffering Industries & Markets: World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • Exhibit 5: Easing Unemployment Levels in 2021 Although Moderate Will Infuse Hope for Industries Reliant on Consumer Discretionary Incomes: Global Number of Unemployed People (In Million) for Years 2019, 2020, 2021, and 2022
  • A Retrospective Review of Year 2020 as the Worst Year in Humanity's History that Left the World in Shambles & Industries and Markets Upended
  • How Marketing & Advertising Are Impacted by the Pandemic & What's the New Normal?
  • Exhibit 6: Global Advertising, Media & Broadcasting Market Growth Outlook (in %) for Years 2019 through 2025
  • Digital Marketing Strategies Change in Pandemic Times
  • Pushed by the Pandemic to Survive, Companies Scramble to Expand Online Presence
  • Exhibit 7: Rise in Registered Domain Names Validates the Ongoing Shift to Digital Platforms to Build Brand Visibility & Equity: Global Market for Domain Names (In Millions of Cumulative Number of Registered Domain Names) for the Years 2020, 2022, 2024 and 2026
  • Digital and Personalized Experience Gain Prominence
  • Marketing Automation - Definition, Scope, Benefits & Importance
  • Recent Market Activity
  • Innovations
  • World Brands

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
  • As Social Media Marketing Becomes Mainstream, the Time is Ripe for Adopting Automation Technology Solutions
  • Exhibit 8: Top Social Media Platforms by Usage (In Millions) As of April 2020
  • Spectacular Rise in eCommerce and mCommerce Strengthens the Business Case for Marketing Automation
  • Exhibit 9: Global B2C E-Commerce Sales in US$ Trillion for the Years 2019, 2020, 2021, 2022, 2023, 2024, and 2025
  • Exhibit 10: Retail M-Commerce Sales as % of Retail E-commerce Sales Worldwide for the Years 2016, 2018, 2020 & 2022
  • Pandemic Fast Forwards eCommerce Growth
  • Exhibit 11: Global B2C e-Commerce Market Reset & Trajectory - Growth Outlook (In %) For Years 2019 Through 2025
  • e-Commerce Vendors Step Up Adoption of Email Automation Technology & Solutions
  • Exhibit 12: The Sheer Size of Email Users Makes Email Marketing a Potent Marketing Outreach Strategy: Global Number of E-Mail Users (In Million) for Years 2020, 2022, 2024 & 2026
  • Voice-Based Marketing Automation (VBMA) Gains Momentum with Cutting Edge IVR Solutions
  • Customer Service Automation is the First Step Towards Shaping Brand Experiences
  • Automated Telemarketing Gains in Favor
  • Healthcare Consumerism Drives Demand for IVR in the Healthcare Industry
  • Prescription Refills Through IVR Gains Prominence in the Competitive Pharmaceutical Retail Market
  • Big Data's Role in Marketing Automation Gets Bigger
  • Chatbots or Virtual Assistants Rise Tall Over the Horizon
  • Machine Learning and AI-Assisted Platforms to Personalize Customer Experiences
  • Cloud-Based Marketing Automation to Gain Prominence as Businesses Increasingly Reach Out Customers Via Digital Channels
  • Growing Focus on Mobile-First Approach Creates Robust Opportunities for Mobile Marketing Automation

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

UNITED STATES

CANADA

JAPAN

CHINA

EUROPE

FRANCE

GERMANY

ITALY

UNITED KINGDOM

SPAIN

RUSSIA

REST OF EUROPE

ASIA-PACIFIC

  • AUSTRALIA
  • INDIA
  • SOUTH KOREA
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA

IV. COMPETITION
  • Total Companies Profiled: 252
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Acoustic, L.P.
  • ActiveCampaign, LLC
  • Act-On Software, Inc.
  • Adobe Systems Incorporated
  • HubSpot, Inc.
  • International Business Machines Corporation
  • Keap
  • Klaviyo Inc.
  • Marketo Inc.
  • Microsoft Corporation
  • Omnisend, LLC
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SugarCRM
  • SAP SE
  • SAS Institute Inc.
  • SharpSpring, Inc.
  • Thryv, Inc.
Note: Product cover images may vary from those shown