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Customer Data Platforms - Global Market Trajectory & Analytics

  • ID: 5310749
  • Report
  • April 2021
  • Region: Global
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • Adobe
  • BlueConic
  • Celebrus
  • Leadspace
  • Nice
  • SAP
Global Customer Data Platforms Market to Reach $16.9 Trillion by 2027

Amid the COVID-19 crisis, the global market for Customer Data Platforms estimated at US$4.1 Trillion in the year 2020, is projected to reach a revised size of US$16.9 Trillion by 2027, growing at a CAGR of 22.5% over the analysis period 2020-2027. Campaign, one of the segments analyzed in the report, is projected to record a 24.4% CAGR and reach US$8.1 Trillion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Access segment is readjusted to a revised 21.9% CAGR for the next 7-year period.





The U.S. Market is Estimated at $1.1 Trillion, While China is Forecast to Grow at 28.4% CAGR

The Customer Data Platforms market in the U.S. is estimated at US$1.1 Trillion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.1 Trillion by the year 2027 trailing a CAGR of 28.4% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 17.6% and 20.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 19.3% CAGR.

Analytics Segment to Record 19.4% CAGR

In the global Analytics segment, USA, Canada, Japan, China and Europe will drive the 18.7% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$688.2 Billion in the year 2020 will reach a projected size of US$2.3 Trillion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.5 Trillion by the year 2027, while Latin America will expand at a 20.7% CAGR through the analysis period.

Select Competitors (Total 10 Featured):
  • Adobe
  • AgilOne
  • Amperity
  • BlueConic
  • BlueVenn
  • CaliberMind
  • Celebrus
  • Dun & Bradstreet
  • IgnitionOne
  • Leadspace
  • Lytics
  • Microsoft
  • Nice
  • Oracle
  • Salesforce
  • SAP
  • SAS
  • Tealium
  • Teradata
  • Zylotech
Frequently Asked Questions about the Global Market for Customer Data Platforms

What is the estimated value of the Global Market for Customer Data Platforms?

The Global Market for Customer Data Platforms was estimated to be valued at $4.1 Trillion in 2020.

What is the growth rate of the Global Market for Customer Data Platforms?

The growth rate of the Global Market for Customer Data Platforms is 22.4%, with an estimated value of $16.9 Trillion by 2027.

What is the forecasted size of the Global Market for Customer Data Platforms?

The Global Market for Customer Data Platforms is estimated to be worth $16.9 Trillion by 2027.

Who are the key companies in the Global Market for Customer Data Platforms?

Key companies in the Global Market for Customer Data Platforms include Adobe, AgilOne, Amperity, BlueConic, BlueVenn, CaliberMind, Celebrus, Dun & Bradstreet and Leadspace.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Adobe
  • BlueConic
  • Celebrus
  • Leadspace
  • Nice
  • SAP

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS3. MARKET TRENDS & DRIVERS4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
  • UNITED STATES
  • CANADA
  • JAPAN
  • CHINA
  • EUROPE
  • FRANCE
  • GERMANY
  • ITALY
  • UNITED KINGDOM
  • SPAIN
  • RUSSIA
  • REST OF EUROPE
  • ASIA-PACIFIC
  • AUSTRALIA
  • INDIA
  • SOUTH KOREA
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA

IV. COMPETITION
  • Total Companies Profiled: 10
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Adobe
  • AgilOne
  • Amperity
  • BlueConic
  • BlueVenn
  • CaliberMind
  • Celebrus
  • Dun & Bradstreet
  • IgnitionOne
  • Leadspace
  • Lytics
  • Microsoft
  • Nice
  • Oracle
  • Salesforce
  • SAP
  • SAS
  • Tealium
  • Teradata
  • Zylotech
Note: Product cover images may vary from those shown