Quick Summary:
The future of effective marketing and business strategies lies in the understanding and utilization of customer data, an area where the global Customer Data Platforms market, currently valued at US$4 Billion, is demonstrating significant potential. By 2030, this market is projected to quintuple in size, reaching an impressive US$20 Billion. Our comprehensive market research report provides key insights into this rapidly expanding field.
Beyond offering an in-depth analysis of the key segments within the Customer Data Platforms market, such as Campaign and Access, this report explores distinctive geographic markets including the U.S and China, both expected to see considerable growth. Our analysis includes information about major competitors such as Microsoft Corporation and Oracle Corporation. Our subscribers also receive access to our digital archives, the publisher's Research Platform and free updates for one year, providing a valuable return on investment for executives and decision-makers navigating this dynamic landscape.
Global Customer Data Platforms Market to Reach $20 Billion by 2030
The global market for Customer Data Platforms estimated at US$4 Billion in the year 2022, is projected to reach a revised size of US$20 Billion by 2030, growing at a CAGR of 22.2% over the analysis period 2022-2030. Campaign, one of the segments analyzed in the report, is projected to record 24.2% CAGR and reach US$9.8 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Access segment is readjusted to a revised 21.4% CAGR for the next 8-year period.
The U.S. Market is Estimated at $1.1 Billion, While China is Forecast to Grow at 30.3% CAGR
The Customer Data Platforms market in the U.S. is estimated at US$1.1 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$5.9 Billion by the year 2030 trailing a CAGR of 30.3% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 17% and 18.8% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 17.7% CAGR.Select Competitors (Total 12 Featured) -
- Arm Ltd.
- BlueConic
- Bridgehead Software
- CaliberMind
- Commanders Act
- Ensighten
- Lytics
- Microsoft Corporation
- NGDATA
- Oracle Corporation
What's New?
- Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
- Global competitiveness and key competitor percentage market shares
- Market presence across multiple geographies - Strong/Active/Niche/Trivial
- Online interactive peer-to-peer collaborative bespoke updates
- Access to digital archives and the publisher's Research Platform
- Complimentary updates for one year
What is the estimated value of the Global Market for Customer Data Platforms?
What is the growth rate of the Global Market for Customer Data Platforms?
What is the forecasted size of the Global Market for Customer Data Platforms?
Who are the key companies in the Global Market for Customer Data Platforms?
| Report Attribute | Details |
|---|---|
| No. of Pages | 158 |
| Published | December 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 4 Billion |
| Forecasted Market Value ( USD | $ 20 Billion |
| Compound Annual Growth Rate | 22.3% |
| Regions Covered | Global |
Table of Contents
Companies Mentioned
A selection of companies mentioned in this report includes:
- Arm Ltd.
- BlueConic
- Bridgehead Software
- CaliberMind
- Commanders Act
- Ensighten
- Lytics
- Microsoft Corporation
- NGDATA
- Oracle Corporation
