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Australia Kids Scooter Market Size, Share & Trends Analysis Report by Product (3 Wheel, 2 Wheel), by Type (Non-electric/Kick, Electric), by Distribution Channel (Offline, Online), and Segment Forecasts, 2021-2028

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  • 58 Pages
  • April 2021
  • Region: Australia
  • Grand View Research
  • ID: 5314627
The Australia kids scooter market size is expected to reach USD 5.53 million by 2028. It is expected to expand at a CAGR of 4.9% from 2021 to 2028. With changing lifestyles, riding a kids scooter is considered to be a fun activity, which is becoming increasingly popular among children during their leisure time with their friends. The activity is further supported by parents who encourage scootering for children in their day-to-day life as it helps in gaining self-confidence and traffic knowledge. Furthermore, daily scootering results in learning technical and mechanical skills.

The company, Micro Mobility Systems Ltd., offers training programs on safety and correct handling techniques on Micro Mobility Day. Every year, more than six thousand children participate in the training course. The course focuses on braking technologies as well as understanding and awareness related to danger. Such initiatives are expected to have a positive impact on product adoption, which, in turn, will fuel the market growth in the upcoming years.

With the growing demand for scooters among consumers in the country, the Australian government is changing laws in favor of electric scooter riders and owners. Governments are normalizing norms to boost the adoption of electric scooters to reduce traffic congestion, public transport overcrowding, and associated environmental and economic costs. For instance, in December 2019, the ACT government announced that they would be legalizing the use of electric scooters on footpaths and shared paths, following increased public demand. Canberra residents are now permitted to travel at speeds of up to 15km/h on footpaths and up to 25km/h in all other permitted locations.

Due to the ongoing coronavirus pandemic across the globe, nonessential businesses and the supply of such products have slowed down. According to the Australian Bureau of Statistics, as of April 2020, two-thirds of businesses across all sectors have been affected in terms of revenue or cash flow due to COVID-19, while about 1 in 10 businesses has stopped trading.

With nationwide lockdowns and shelter-in-place orders, people in the country have started to find new ways of passing their time. Fitness enthusiasts have been opting for physical activities such as cycling instead of going to the gym while kids have been engaging in outdoor activities like scooting. The Bicycle Network has urged the government to turn roads into bicycle lanes in order to ease the load on busy bike paths during the lockdown.

By product, the 2 wheel segment is anticipated to expand at the fastest CAGR from 2021 to 2028. These kids' scooters have two wheels, which are generally popular among older kids (more than 5 years) with a well-developed sense of balance. Additionally, these scooters can achieve higher speed and are designed to carry more weight. They are made of durable materials, such as airplane-grade aluminum. Shifting government focus toward greener modes of transportation is expected to promote the growth of the market in the coming years.

Electric kids scooter is expected to emerge as the fastest-growing type segment over the forecast period. In the Northern Territory, the Darwin city council announced that Neuron Mobility, Southeast Asia’s leading e-scooter sharing company, will be conducting a 12-month trial of e-scooters across 37 Darwin locations in January 2020. This is estimated to boost the product demand in the country.

The online segment is estimated to be the fastest-growing distribution channel over the forecast period. Increasing product visibility on amazon.com, Walk Bye, and Gumtree is the main factor driving the sales of kids scooters through the online channel. In addition, online portals provide 24*7 assistance, have a variety of products to choose from, and offer heavy discounts on branded products. Moreover, e-commerce retailers are expanding their presence in tier II and III cities and are focusing on improving delivery services. Comparison features on websites and a rise in direct-to-consumer offerings are also acting as catalysts for the growth of the online segment.

Australia Kids Scooter Market Report Highlights
  • The 3 wheel product segment accounted for the largest revenue share of nearly 65.0% in 2020. This is attributed to the increasing demand for the product owing to its enhanced features and multi-functionality
  • The electric type segment is expected to register the highest revenue-based CAGR of 6.2% from 2021 to 2028 owing to the growing popularity of e-scooters, particularly among children
  • The offline distribution channel segment accounted for the largest revenue share of 81.1% in 2020. This is attributed to consumers’ inclination toward offline stores for purchasing scooters for their kids to find the right fit and understand the mechanism as well as functionality

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Type Outlook
2.4. Distribution Channel Outlook
Chapter 3. Australia Kids Scooter Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Retail Chain Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s Supplier Power Buyer Power Substitution Threat Threat from New Entrant Competitive Rivalry
3.6. Roadmap of Australia Kids Scooter Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19 on the Australia Kids Scooter Market
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Australia Kids Scooter Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2020 & 2028
5.2. 2 Wheel
5.2.1. Market estimates and forecast, 2016 - 2028 (USD Thousand, Thousand Units)
5.3. 3 Wheel
5.3.1. Market estimates and forecast, 2016 - 2028 (USD Thousand, Thousand Units)
Chapter 6. Australia Kids Scooter Market: Type Estimates & Trend Analysis
6.1. Type Movement Analysis & Market Share, 2020 & 2028
6.2. Electric
6.2.1. Market estimates and forecast, 2016 - 2028 (USD Thousand, Thousand Units)
6.3. Non-electric/Kick
6.3.1. Market estimates and forecast, 2016 - 2028 (USD Thousand, Thousand Units)
Chapter 7. Australia Kids Scooter Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
7.2. Online
7.2.1. Market estimates and forecast, 2016 - 2028 (USD Thousand, Thousand Units)
7.3. Offline
7.3.1. Market estimates and forecast, 2016 - 2028 (USD Thousand, Thousand Units)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key brands in Australia
8.3.2. key suppliers and distribution channel partners
8.3.3. Key company market share analysis, 2020
Chapter 9. Company Profiles
9.1. Globber
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Razor USA LLC (Razor Australia)
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Micro Scooters Australia
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. Fuzion Scooter
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Radio Flyer
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
List of Tables
1. Australia kids scooter market - Driving factor market analysis
2. Australia kids scooter market - Restraint factor market analysis
3. Australia 2-wheel kids scooter market estimates and forecast, 2016 - 2028 (USD Thousand, Thousand Units)
4. Australia 3-wheel kids scooter market estimates and forecast, 2016 - 2028 (USD Thousand, Thousand Units)
5. Australia electric kids scooter market estimates and forecast, 2016 - 2028 (USD Thousand, Thousand Units)
6. Australia non-electric/kick kids scooter market estimates and forecasts, 2016 - 2028 (USD Thousand, Thousand Units)
7. Australia kids scooter market estimates and forecast through online channel, 2016 - 2028 (USD Thousand, Thousand Units)
8. Australia kids scooter market estimates and forecast through offline channel, 2016 - 2028 (USD Thousand, Thousand Units)
9. Company categorization
List of Figures
1. Australia kids scooter market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Australia kids scooter market - Product growth
7. Australia kids scooter market - Value chain analysis
8. Australia kids scooter market - Retail channel analysis
9. Australia kids scooter market - Profit margin analysis
10. Time taken by different electric vehicles to travel 5.2 km (in minutes)
11. Australia kids scooter market: Porter’s five forces analysis
12. Roadmap of Australia kids scooter market
13. Percent of businesses by sector that has ceased trading between June 2019 and 30 March 2020
14. Percent share by mode of transportation (2017-2021)
15. Impact of Covid-19 on Australian Businesses- by Annual Turnover (%), as of March 2020
16. Australia kids scooter market: Product revenue share (%) analysis, 2020 & 2028
17. Australia kids scooter market: Type revenue share (%) analysis, 2020 & 2028
18. Australia kids scooter market: Distribution channel revenue share (%) analysis, 2020 & 2028
19. Australia kids scooter market: Estimated company market share (%) analysis, 2020

Companies Mentioned

  • Globber
  • Razor USA LLC (Razor Australia)
  • Micro Scooters Australia
  • Fuzion Scooter
  • Radio Flyer



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