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The Carsharing Telematics Market - 4th Edition

  • ID: 5316994
  • Report
  • April 2021
  • Region: Global
  • 170 Pages
  • Berg Insight AB
Carsharing Membership Reached 71.9 Million Worldwide in 2020


  • ALD Automotive
  • CityBee
  • Flinkster
  • Hertz
  • Move About Group
  • Stadtmobil

What are the latest developments on the carsharing market? The analyst estimates that carsharing membership will grow at a CAGR of 21.5 percent from 71.9 million at the end of 2020 to 190.3 million by 2025. This report explains all segments including station-based and free floating public carsharing as well as corporate carsharing. Get up to date with the latest information about carsharing organisations, vendors, products and markets.

Highlights from this report:

  • Insights from 30 executive interviews with market leading companies.
  • New data on carsharing fleets and members worldwide.
  • Comprehensive overview of the carsharing telematics value chain.
  • In-depth analysis of market trends and key developments.
  • Detailed profiles of 32 carsharing platform vendors and their propositions. 
  • Case studies of 65 carsharing initiatives from specialist CSOs, car rental companies and car OEMs.
  • Market forecasts by region lasting until 2025.

This report answers the following questions:

  • What is the current status of the carsharing telematics industry?
  • Which are the leading carsharing telematics platform providers?
  • How are carmakers positioning themselves on the carsharing market?
  • What carsharing services are available from leading service providers today?
  • What business models are used by carsharing companies?
  • What technology choices are there for carsharing operators?
  • How will the market evolve in Europe, North America and other parts of the world?
  • How are players in the carsharing telematics value chain handling the COVID-19 pandemic?  
  • How will the corporate carsharing market evolve in the upcoming by years?

The public carsharing fleet reached 463,000 vehicles worldwide in 2020

Passenger cars and light trucks are the main modes of transportation in most industrialised countries. The vast majority of car trips in metropolitan areas are drive-alone trips with only one person in the car and vehicles are used for only about one hour per day on average. Carsharing is one of many car-based mobility services that have become available for people that want to complement other modes of transportation with car-based mobility occasionally. Examples of other car-based mobility services include traditional car rental, carpooling, ridesharing, taxi and ridesourcing services. Many of these mobility services aim to decrease the cost of car-based transportation, create convenience through fewer ownership responsibilities, as well as reduce congestion and environmental impact. 

Carsharing is a decentralised car rental service focusing on short term rentals that supplements other modes of transports including walking, cycling and public transport. Carsharing aims to provide an alternative to individual car ownership without restricting individual mobility by providing affordable access to cars. CarSharing Organisations (CSOs) offer members access to a fleet of shared cars from unattended selfservice locations. Today, most CSOs use station-based networks with roundtrip rental. This operational model requires members to return a vehicle to the same designated station from which it was accessed. Some CSOs have also started to offer one-way carsharing that enables users to return the car to any station operated by the CSO. Another model that is rapidly gaining in popularity is free floating carsharing, which enables members to pick up and drop off cars anywhere within a designated area. The ability to access available cars instantly without prior booking and no need to schedule return time make this type of service attractive for short trips. 

Telematics systems and smartphones are key enablers of carsharing services. In-car hardware technologies for carsharing services comprise an on-board computer, telematics device and RFID reader for capturing trip data, enable fleet management and grant access to the car through an RFID smartcard or smartphone app. An invehicle user terminal with keypad and display may also be installed to provide the driver with visible messages and guidance, as well as allow management of reservations from within the vehicle. Software platforms include complete IT systems that can support all the operational activities of a CSO ranging from management of invehicle equipment, fleet management, booking management, billing, as well as operations supervision via dashboards and data analytics. Leading vendors of hardware and software platforms include INVERS, Convadis, Continental, Octo Telematics, Vulog, Ridecell, Mobility Tech Green, Targa Telematics and OpenFleet. Several carsharing technology vendors also target the emerging corporate carsharing market that aims to increase corporate car pool availability and reduce mobility costs.

Commercial carsharing services are offered by specialist carsharing companies, car rental companies, carmakers, as well as public transport operators. Examples of leading CSOs backed by carmakers include SHARE NOW (owned by Daimler and BMW), Free2Move (owned by PSA Group/Stellantis), WeShare (owned by Volkswagen) and KINTO Share (owned by Toyota). Car rental CSOs include Ubeeqo (owned by Europcar Mobility Group), Sixt Share (owned by Sixt) as well as Zipcar (owned by Avis Budget Group). Examples of specialised CSOs include Times Car Plus (owned by the Japanese parking lot operator Park 24), Socar in South Korea, EvCard and Mofan in China, Enjoy (owned by the Italian energy company Eni), Mobility Carsharing in Switzerland, Stadtmobil and Cambio in Germany, Communauto in Canada and GoGet in Australia.

The carsharing market is currently in a phase of growth which is expected to continue in the coming years. The market has managed to grow despite the impact of the COVID-19 pandemic. The analyst estimates that the total number of carsharing members worldwide reached 71.9 million at the end of 2020. At the same time, the total car fleet operated by CSOs had reached about 463,000 vehicles. The analyst forecasts that carsharing membership will grow to about 190.3 million globally by the end of 2025 and the total carsharing fleet will then reach approximately 971,000 cars. The corporate carsharing telematics market is moreover estimated to 68,000 vehicles at yearend 2020 and is forecasted to reach about 135,000 vehicles in 2025. Europe, North America and Asia-Pacific so far represent the vast majority of all carsharing programmes and active members from an international perspective. The front-running markets include Russia, Germany, Italy, the US, South Korea, China and Japan.

Note: Product cover images may vary from those shown


  • ALD Automotive
  • CityBee
  • Flinkster
  • Hertz
  • Move About Group
  • Stadtmobil

1 Cars and Personal Mobility Services
1.1 Introduction
1.1.1 Passenger cars in use by region
1.1.2 New passenger car registration trends
1.2 Market trends
1.2.1 Peak car use and car ownership
1.2.2 The sharing economy
1.3 Car-based mobility services
1.3.1 Overview of carsharing services
1.3.2 Carsharing operational models
1.4 Carsharing services worldwide
1.4.1 Carsharing in Europe
1.4.2 Carsharing in North America
1.4.3 Carsharing in Asia-Pacific
1.4.4 Carsharing in RoW
1.4.5 Overview of carsharing service providers
1.5 Car telematics infrastructure
1.5.1 Vehicle segment
1.5.2 Tracking segment
1.5.3 Network segment
1.5.4 Service segment

2 Car OEM Mobility Service Initiatives
2.1 The BMW and Daimler joint venture YOUR NOW (SHARE NOW)
2.2 New mobility projects and services from Ford
2.3 GM urban mobility programmes
2.4 Hyundai Motor Group carsharing and mobility programmes
2.5 Nissan carsharing services
2.6 PSA Group’s mobility services (Stellantis)
2.6.1 Free2Move
2.7 Renault Group’s carsharing initiatives
2.8 Toyota mobility services platform and KINTO services
2.8.1 KINTO
2.9 New mobility concepts from the Volkswagen Group
2.9.1 Urban Mobility International (WeShare)
2.9.2 Audi mobility service programmes
2.10 Volvo Car Mobility

3 Carsharing Organisations
3.1 Specialist carsharing companies in Europe
3.1.1 Bluecarsharing (Bolloré Group)
3.1.2 Cambio
3.1.3 Citiz
3.1.4 CityBee
3.1.5 Co-Wheels
3.1.6 Enjoy
3.1.7 Flinkster
3.1.8 GoCar
3.1.9 GreenMobility
3.1.10 Greenwheels
3.1.11 LetsGo Delebil and LetsGo Fleet Systems
3.1.12 Miles
3.1.13 Mobility Carsharing Switzerland
3.1.14 MOL Limo
3.1.15 Move About Group
3.1.16 Panek
3.1.17 Poppy
3.1.18 Share’Ngo
3.1.19 Stadtmobil
3.1.20 Zity
3.2 Specialist carsharing companies in the Americas
3.2.1 Awto
3.2.2 BlueLA (Blink Charging)
3.2.3 Carrot
3.2.4 Communauto
3.2.5 Envoy Technologies
3.2.6 GIG CarShare
3.2.7 Modo
3.2.8 Turbi
3.3 Specialist carsharing companies in Asia-Pacific
3.3.1 BlueSG
3.3.2 EvCard
3.3.3 GoFun
3.3.4 GoGet
3.3.5 GreenShareCar
3.3.6 Mofan Travel (BAIC Mobility)
3.3.7 Pand Auto
3.3.8 Socar
3.3.9 Zoomcar
3.4 Specialist carsharing companies in RoW
3.4.1 Anytime
3.4.2 Carmine
3.4.3 Delimobil
3.4.4 Ekar
3.4.5 Electrip
3.4.6 GoTo Global Mobility
3.4.7 Yandex Drive
3.5 Car rental and leasing companies
3.5.1 Avis Budget Group and Zipcar
3.5.2 Enterprise Rent-A-Car and Enterprise CarShare
3.5.3 Europcar Mobility Group and Ubeeqo
3.5.4 Hertz
3.5.5 Lotte Rental and Green Car
3.5.6 ORIX Auto Corporation and ORIX CarShare
3.5.7 Sixt Group
3.5.8 U-Haul
3.5.9 Alphabet
3.5.10 ALD Automotive
3.5.11 Leasys

4 Technology Vendors
4.1 End-to-end carsharing solutions
4.1.1 BMW Mobility Services
4.1.2 FastFleet and Local Motion by Zipcar
4.1.3 Geotab
4.1.4 IER-Polyconseil (Bolloré Group)
4.1.5 IMS (part of Trak Global Group)
4.1.6 INVERS
4.1.7 Mobiag
4.1.8 Mobility Tech Green
4.1.9 MoboKey
4.1.10 Octo Telematics
4.1.11 OpenFleet
4.1.12 Targa Telematics
4.1.13 Vulog
4.1.14 Webfleet solutions
4.1.15 WeGo Carsharing
4.2 Carsharing software platforms
4.2.1 Cantamen
4.2.2 Eccocar
4.2.3 Fleetster (Next Generation Mobility)
4.2.4 Glide.io
4.2.5 Good Travel Software
4.2.6 M-TRIBES
4.2.7 Moove Connected Mobility
4.2.8 Navigator Group of Companies
4.2.9 Ridecell
4.2.10 Wunder Mobility
4.2.11 Zemtu
4.3 In-vehicle systems
4.3.1 Astus (ETL Electronics)
4.3.2 Bright Box
4.3.3 Convadis
4.3.4 Continental
4.3.5 Mobility On Cloud
4.3.6 Ruptela

5 Market Forecasts and Trends
5.1 Carsharing market forecasts
5.1.1 Carsharing in the EU28+EFTA
5.1.2 Carsharing in North America
5.1.3 Carsharing in Asia-Pacific
5.1.4 Carsharing in RoW
5.1.5 Connected carsharing platform forecast
5.1.6 Corporate carsharing forecast
5.2 Mergers and acquisitions in 
5.3 Market trends
5.3.1 Carsharing is becoming increasingly integrated with other mobility services
5.3.2 Carsharing and public transport ecosystems to converge
5.3.3 Electric cars are a natural fit for carsharing
5.3.4 Carsharing operators build wider ecosystems of partners
5.3.5 Free floating carsharing services on the rise
5.3.6 Hybrid station-based and free floating models show promise
5.3.7 Autonomous cars are expected to change the playing field for carsharing
5.3.8 Carsharing becomes a popular means to reduce corporate mobility costs
5.3.9 Carsharing operators introduce new pricing models
5.3.10 Last mile carsharing add-on services to emerge in Europe
5.3.11  The COVID-19 impact on the carsharing telematics market

List of Figures
Figure 1.1: Car parc by region (World 2012-2018)
Figure 1.2: Passenger car density per 1,000 inhabitants (EU27+UK 2018)
Figure 1.3: New car registration data (World 2013-2020)
Figure 1.4: Top 10 countries by new passenger car and light truck registrations (2020)
Figure 1.5: Carsharing membership and fleet size (World 2016-2020)
Figure 1.6: Carsharing service providers by industry background
Figure 1.7: Leading carsharing service providers (World Q4-2020)
Figure 1.8: Carsharing telematics system overview
Figure 1.9: On-board computer and vehicle access telematics device
Figure 2.1: Carmaker CSO membership and fleet size (World 2016-2020)
Figure 2.2: Examples of carsharing services by carmakers (World 2021)
Figure 3.1: Carsharing service providers (Europe and RoW 2021)
Figure 3.2: Carsharing service providers (Americas and APAC 2021)
Figure 3.3: Carsharing services by car rental companies (World 2021)
Figure 3.4: Major car rental companies
Figure 4.1: Carsharing technology vendors (2021)
Figure 4.2: Overview of end-to-end carsharing system vendors (2021)
Figure 4.3: Overview of carsharing platform vendors (2021)
Figure 4.4: In-vehicle system vendors (2021)
Figure 5.1: Carsharing members by region (2020-2025)
Figure 5.2: Carsharing vehicles by region (2020-2025)
Figure 5.3: Carsharing fleet and members (EU28+EFTA 2020-2025)
Figure 5.4: Carsharing fleet and members (North America 2020-2025)
Figure 5.5: Carsharing fleet and members (Asia-Pacific 2020-2025)
Figure 5.6: Carsharing fleet and members (RoW 2020-2025)
Figure 5.7: Aftermarket carsharing TCUs and connected cars (World 2020-2025)
Figure 5.8: Carsharing aftermarket system revenues (World 2020-2025)
Figure 5.9: Corporate carsharing telematics market (World 2020-2025)
Figure 5.10: M&As in the carsharing telematics space (2016-2021)

Note: Product cover images may vary from those shown
  • ALD Automotive
  • Alphabet
  • Anytime
  • Astus (ETL Electronics)
  • Audi
  • Avis Budget Group
  • Awto
  • Bluecarsharing (Bolloré Group)
  • BlueLA (Blink Charging)
  • BlueSG
  • BMW
  • Bright Box
  • Cambio
  • Cantamen
  • Carmine
  • Carrot
  • Citiz
  • CityBee
  • Co-Wheels
  • Communauto
  • Continental
  • Convadis
  • Daimler
  • Delimobil
  • Eccocar
  • Ekar
  • Electrip
  • Enjoy
  • Enterprise CarShare
  • Enterprise Rent-A-Car
  • Envoy Technologies
  • Europcar Mobility Group
  • EvCard
  • Fleetster (Next Generation Mobility)
  • Flinkster
  • Ford
  • Free2Move
  • Geotab
  • GIG CarShare
  • Glide.io
  • GM
  • GoCar
  • GoFun
  • GoGet
  • Good Travel Software
  • GoTo Global Mobility
  • Green Car
  • GreenMobility
  • GreenShareCar
  • Greenwheels
  • Hertz
  • Hyundai Motor Group
  • IER-Polyconseil (Bolloré Group)
  • IMS (part of Trak Global Group)
  • Leasys
  • LetsGo Delebil
  • LetsGo Fleet Systems
  • Lotte Rental
  • Miles
  • Mobiag
  • Mobility Carsharing Switzerland
  • Mobility On Cloud
  • Mobility Tech Green
  • MoboKey
  • Modo
  • Mofan Travel (BAIC Mobility)
  • MOL Limo
  • Moove Connected Mobility
  • Move About Group
  • Navigator Group of Companies
  • Nissan
  • Octo Telematics
  • OpenFleet
  • ORIX Auto Corporation
  • Pand Auto
  • Panek
  • Poppy
  • PSA Group (Stellantis)
  • Renault Group
  • Ridecell
  • Ruptela
  • Share’Ngo
  • Sixt Group
  • Socar
  • Stadtmobil
  • Targa Telematics
  • Toyota
  • Turbi
  • U-Haul
  • Ubeeqo
  • Urban Mobility International (WeShare)
  • Volkswagen Group
  • Volvo
  • Vulog
  • Webfleet Solutions
  • WeGo Carsharing
  • Wunder Mobility
  • Yandex Drive
  • Zemtu
  • Zipcar
  • Zity
  • Zoomcar
Note: Product cover images may vary from those shown

The Internet of Things is very diverse. There are hundreds of different use cases, each with different dynamics. The starting point is to segment the market.

The analyst begins with a number of sectors: Automotive, Cities, Health, Industry, Home, Industrial, Energy, Retail and Consumer Electronics. Each of these sectors breaks down into a number of applications. In total across all sectors, the analyst examines around 150 separate applications. It is at this application level that they generate their IoT forecast. The analyst builds reliable data bottom-up. They take into consideration the current adoption rate, regulations, demographics, vertical-specific statistics, value chain structure, etc.

The rigorous data collection methods are based on first-hand and secondary sources. The analyst conducts many hundreds of executive interviews on a yearly basis with companies from all parts of the IoT value chain.  They talk to on a regular basis all major mobile operator groups and regulators as well as the chipset, module, and terminal vendors. They also interview many companies in each of the vertical markets.