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Television Station Global Market Report 2021: COVID-19 Impact and Recovery to 2030

  • ID: 5321777
  • Report
  • May 2021
  • Region: Global
  • The Business Research Company

FEATURED COMPANIES

  • 21st Century Fox
  • AT & T, Inc.
  • CBS Interactive
  • Comcast Corporation
  • Heartland Media
  • RTL Group
  • MORE
Television Station Global Market Report 2021: COVID-19 Impact and Recovery to 2030 provides strategists, marketers and senior management with the critical information they need to assess the global television station market as it emerges from the COVID-19 shut down.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is experiencing rapid growth due to the coronavirus and how it is likely to stabilize as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.
Description:

Where is the largest and fastest growing market for the television station? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Television Station market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider television station market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The television station market section of the report gives context. It compares the television station market with other segments of the television station market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, television station indicators comparison.
Scope

Markets Covered:

1) By Broadcaster Type: Public; Commercial 2) By Platform: Digital Terrestrial Broadcast; Satellite Broadcast; Cable Television Broadcasting Services; Internet Protocol Television (IPTV); Over-the-top Television (OTT)

Companies Mentioned: A&E Television Networks; AT & T, Inc.; British Broadcasting Corporation; CBS Interactive; Comcast Corporation

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • 21st Century Fox
  • AT & T, Inc.
  • CBS Interactive
  • Comcast Corporation
  • Heartland Media
  • RTL Group
  • MORE
1. Executive Summary

2. Television Station Market Characteristics

3. Television Station Market Trends and Strategies

4. Impact of COVID-19 on Television Station

5. Television Station Market Size and Growth
5.1. Global Television Station Historic Market, 2015-2020, $ Billion
5.1.1. Drivers of the Market
5.1.2. Restraints on the Market
5.2. Global Television Station Forecast Market, 2020-2025F, 2030F, $ Billion
5.2.1. Drivers of the Market
5.2.2. Restraints on the Market

6. Television Station Market Segmentation
6.1. Global Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Public
  • Commercial
6.2. Global Television Station Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Digital Terrestrial Broadcast
  • Satellite Broadcast
  • Cable Television Broadcasting Services
  • Internet Protocol Television (IPTV)
  • Over-the-top Television (OTT)
7. Television Station Market Regional and Country Analysis
7.1. Global Television Station Market, Split by Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
7.2. Global Television Station Market, Split by Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

8. Asia-Pacific Television Station Market
8.1. Asia-Pacific Television Station Market Overview
  • Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

9. China Television Station Market
9.1. China Television Station Market Overview
9.2. China Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F,$ Billion

10. India Television Station Market
10.1. India Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

11. Japan Television Station Market
11.1. Japan Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

12. Australia Television Station Market
12.1. Australia Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

13. Indonesia Television Station Market
13.1. Indonesia Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

14. South Korea Television Station Market
14.1. South Korea Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

15. Western Europe Television Station Market
15.1. Western Europe Television Station Market Overview
15.2. Western Europe Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

16. UK Television Station Market
16.1. UK Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

17. Germany Television Station Market
17.1. Germany Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

18. France Television Station Market
18.3. France Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

19. Eastern Europe Television Station Market
19.1. Eastern Europe Television Station Market Overview
19.2. Eastern Europe Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

20. Russia Television Station Market
20.1. Russia Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

21. North America Television Station Market
21.1. North America Television Station Market Overview
21.2. North America Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

22. USA Television Station Market
22.1. USA Television Station Market Overview
22.2. USA Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

23. South America Television Station Market
23.1. South America Television Station Market Overview
23.2. South America Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

24. Brazil Television Station Market
24.1. Brazil Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

25. Middle East Television Station Market
25.1. Middle East Television Station Market Overview
25.2. Middle East Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

26. Africa Television Station Market
26.1. Africa Television Station Market Overview
26.2. Africa Television Station Market, Segmentation by Broadcaster Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

27. Television Station Market Competitive Landscape and Company Profiles
27.1. Television Station Market Competitive Landscape
27.2. Television Station Market Company Profiles
27.2.1. A&E Television Networks
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. AT & T, Inc.
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. British Broadcasting Corporation
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. CBS Interactive
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Comcast Corporation
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance

29. Key Mergers and Acquisitions in the Television Station Market

29. Television Station Market Future Outlook and Potential Analysis

30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. About the Publisher
30.5. Copyright and Disclaimer
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • 21st Century Fox
  • AT & T, Inc.
  • CBS Interactive
  • Comcast Corporation
  • Heartland Media
  • RTL Group
  • MORE
Major players in the television station market are A&E Television Networks, AT & T, Inc., British Broadcasting Corporation, CBS Interactive, Comcast Corporation, Channel Four Television Corporation, CenturyLink, Inc., 21st Century Fox, Canadian Broadcasting Corporation and RTL Group.

The global television station market is expected to grow from $110.65 billion in 2020 to $119.06 billion in 2021 at a compound annual growth rate (CAGR) of 7.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $146.44 billion in 2025 at a CAGR of 5%.

The television station market consists of sales of television station and related services. A TV station is a business, organization or other enterprise, such as an independent TV operator, that transmits content over terrestrial TV. A television transmission may take place via analog TV signals or, more recently, via digital TV signals.

Increasing demand for high-definition content and advertisement is the key factor driving the growth of the global television station market. Demand for high-quality OTT-TVs such as HBO Go and others is growing as customers choose high-quality videos and content. Besides this, businesses concentrate on raising sales by ads as television is the most influential outlet for targeting a wider audience and future clients. According to the latest figures from the Regular Media Survey, television advertisement sales rose 7.1% in January 2018. One of the innovative firms, iSpot, is placing a TV banner in another domain: the potential to target and monitor advertiser-defined audience segments across the TV ecosystem as a whole. Therefore, the Increasing demand for high definition content and advertisement is expected to drive the growth of the television station market.

The television station market covered in this report is segmented by broadcaster type into public, commercial and by platform into digital terrestrial broadcast, satellite broadcast, cable television broadcasting services, internet protocol television (IPTV), over-the-top television (OTT).

The emergence of newer technologies is a key trend in television station market. ATSC 3.0 is the latest edition of the Advanced Television Systems Committee Guidelines, which specifies precisely how TV signals are transmitted and interpreted. ATSC 3.0's key benefit is picture quality, including high dynamic range (HDR), wide colour gamut (WCG), and high frame rate (HFR). In addition to the image and audio enhancements, ATSC 3.0 also helps you to watch video transmitted on handheld devices such as phones and tablets as well as in cars. Samsung revealed it would support ATSC 3.0 in 13 of its 8 K TVs by 2020, while LG will follow the standard in six of its OLED sets. In 2020, a company called BitRouter has developed an ATSC 3.0 set-top box that can connect to TVs via HDMI.

The lack of unified broadcasting and content regulations is a key factor hampering the growth of the television station market. Indian television broadcasters are to bring the Indian Telecom Regulatory Authority (TRAI) to litigation for repeated adjustments and abuse of techniques in its updated regulatory policy. TRAI reduced the discount on bouquets on TV channels to 33%, while also lowering the overall retail price (MRP) of channels in those bouquets to Rs 12 from Rs 19. Broadcasters argue that there is no sound foundation for TRAI's argument that so-called a subscription service rates are intangible because of the bouquet discounts. Only the representative of Viacom18 met with officials at TRAI but they are not happy with the new rules. TRAI had announced the prices would be determined by market forces, but even in 2020, TRAI's reported position is nowhere in perspective. Therefore, the frequent changes in TRAI have created regulatory uncertainty among stakeholders and have adversely impacted the television station market growth.

In September 2019, Tegna Inc., an America based company, an innovative media company that serves the greater good of our communities acquired Nexstar Media Group for $740 million in cash. The acquisition adds additional markets to the current portfolio of TEGNA's top network affiliates, including four affiliates in key election states. TEGNA currently owns or operates 62 TV stations across 51 markets, covering over 38 per cent of U.S. TV households. Nexstar Media Group, a USA based company, largest TV station operator in the country.
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • A&E Television Networks
  • AT & T, Inc.
  • British Broadcasting Corporation
  • CBS Interactive
  • Comcast Corporation
  • Channel Four Television Corporation
  • CenturyLink, Inc.
  • 21st Century Fox
  • Canadian Broadcasting Corporation
  • RTL Group
  • Viacom International, Inc.
  • CANAL+ GROUP
  • Heartland Media
  • Time Warner, Inc.
  • Tivo Corporation
  • Fox Corporation
  • Liberty Media Corporation
  • TEGNA Inc.
Note: Product cover images may vary from those shown

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