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Artificial Intelligence in Marketing Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Offering, Application, End-Use Industry, and Geography

  • ID: 5322313
  • Report
  • April 2021
  • Region: Global
  • The Insight Partners
UP TO OFF
until Sep 30th 2021

FEATURED COMPANIES

  • Accenture
  • Affectiva
  • Appier Inc.
  • CognitiveScale
  • Microsoft Corporation
  • Oracle Corporation
  • MORE
The global artificial intelligence in marketing market was valued at US$ 12,044.46 million in 2020 and is projected to reach US$ 107,535.57 million by 2028; it is expected to grow at a CAGR of 31.4% from 2020 to 2028.



The rising adoption of customer-centric marketing strategies and increasing use of social media platforms for advertising are among the factors boosting the artificial intelligence in marketing market growth. However, scarcity of personnel well-versed with AI knowledge hinders the market growth. Further, surge in the adoption of cloud-based applications and services creates notable opportunities for the artificial intelligence in marketing market players.

The use of artificial intelligence in marketing helps the marketers to use customer's data to draw important insights of their buying behavior and preferences, among others. It is used in applications such as dynamic pricing, social media advertising, and sales & marketing automation. Artificial intelligence uses concepts such as machine learning to know these patterns, which helps companies to plan their next move accordingly. In the recent years, there has been an unprecedented increase in social media engagement . According to DIGITAL 2021, ~0.5 billion new users joined the world's social media networks in the beginning of 2021. Moreover, in January 2021, there were 4.20 billion social media users worldwide. This number has increased by 490 million in the last year, representing year-on-year growth of more than 13%. During 2020, more than 1.3 million new users joined the social media streams on average every day, i.e., ~15½ new users every second.

Many companies have realized the platform's tremendous potential and are using it for ecommerce, customer support, marketing, and public relations, among others. Artificial intelligence have become an unintegral part social media networks today. Social networks such as Facebook, LinkedIn, Instagram, and Snapchat allow marketers to run paid advertising to platform users based on demographic and behavioral targeting. For instance, according to DIGITAL 2020, in January 2020, the potential number of people that marketers can reach using advertisements was 1.95 billion on Facebook, 928.5 million on Instagram, 663.3 million on LinkedIn, 381.5 million on Snapchat, 339.6 million on Twitter, and 169.0 million on Pinterest. Moreover, in January 2019, a total of US$ 89.91 billion was spent on social media ads. In the same month, the total global digital ad spend was US$ 333.3 billion, which accounts for 50.1% of the total global ad expenditure. Of the total digital ad spend, Google, Facebook, Alibaba, and Amazon accounted for 31.1%, 20.2%, 8.8%, and 4.2%, respectively. Thus, the increasing use of social media for advertising is bolstering the AI in marketing market growth.

Based on offering, the artificial intelligence in marketing market is segmented into solutions and services. In 2020, the solutions segment held the larger market share, and it is further projected to account for a larger share during 2021–2028. However, the services segment is expected to register a higher CAGR in the market during the forecast period.

The COVID-19 virus outbreak has been affecting every business globally since December 2019. The continuous growth in the number of virus-infected patients has governments to put a bar on transportation of humans and goods. However, on the contrary, COVID-19 on the other side is anticipated to accelerate private 5G and LTE adoption. Among B2C and consumer, the data consumption is expected to grow as social distancing continues. Also, the enterprises pivot to digital models and function virtually, the rate of data consumption will endure to boom and as result creating demand for establishing connectivity-centric ecosystem.

The Industrial Bank of Korea (IBK), European Association for Artificial Intelligence (EurAI), European Lab for Learning & Intelligent Systems (ELLIS), Organization for Economic Co-operation and Development, and Association for the Advancement of Artificial Intelligence (AAAI) are among the prime secondary sources referred to while preparing this report.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Accenture
  • Affectiva
  • Appier Inc.
  • CognitiveScale
  • Microsoft Corporation
  • Oracle Corporation
  • MORE
1. Introduction
1.1 Scope of the Study
1.2 Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Artificial Intelligence in Marketing Market Landscape
4.1 Market Overview
4.2 Ecosystem Analysis
4.3 Expert Opinion
4.4 PEST Analysis
4.4.1 Artificial Intelligence in Marketing Market - North America PEST Analysis
4.4.2 Artificial Intelligence in Marketing Market - Europe PEST Analysis
4.4.3 Artificial Intelligence in Marketing Market - APAC PEST Analysis
4.4.4 Artificial Intelligence in Marketing Market - MEA PEST Analysis
4.4.5 Artificial Intelligence in Marketing Market - SAM PEST Analysis

5. Artificial Intelligence in Marketing Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Adoption of Customer-Centric Marketing Strategies
5.1.2 Increasing Use of Social Media for Advertising
5.2 Market Restraints
5.2.1 Limited Number of Artificial Intelligence (AI) Experts
5.3 Market Opportunities
5.3.1 Growth in Adoption of Cloud-Based Applications and Services
5.4 Future Trends
5.4.1 Dynamic Personalized Ad Serving
5.5 Impact Analysis of Drivers and Restraints

6. Artificial Intelligence in Marketing Market - Global Market Analysis
6.1 Global Artificial Intelligence in Marketing Market
6.2 Global Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
6.3 Market Positioning- Top Five Players

7. Artificial Intelligence in Marketing Market - By Offering
7.1 Overview
7.2 Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

8. Artificial Intelligence in Marketing Market - By Application
8.1 Overview
8.2 Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2028)
8.3 Search Advertising
8.3.1 Overview
8.3.2 Search Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Social Media Advertising
8.4.1 Overview
8.4.2 Social Media Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.5 Dynamic Pricing
8.5.1 Overview
8.5.2 Dynamic Pricing: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.6 Virtual Assistant
8.6.1 Overview
8.6.2 Virtual Assistant: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.7 Content Curation
8.7.1 Overview
8.7.2 Content Curation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.8 Sales and Marketing Automation
8.8.1 Overview
8.8.2 Sales and Marketing Automation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.9 Analytics Platform
8.9.1 Overview
8.9.2 Analytics Platform: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

9. Artificial Intelligence in Marketing Market - By End-Use Industry
9.1 Overview
9.2 Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2028)
9.3 BFSI
9.3.1 Overview
9.3.2 BFSI: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Retail
9.4.1 Overview
9.4.2 Retail: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.5 Consumer Goods
9.5.1 Overview
9.5.2 Consumer Goods: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.6 Media and Entertainment
9.6.1 Overview
9.6.2 Media and Entertainment: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

10. Artificial Intelligence in Marketing Market - Geographic Analysis
10.1 North America: Artificial Intelligence in Marketing market
10.1.1 Overview
10.1.2 North America: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
10.1.3 North America: Artificial Intelligence in Marketing market Revenue Share, by Offering
10.1.4 North America: Artificial Intelligence in Marketing market Revenue Share, by Application
10.1.5 North America: Artificial Intelligence in Marketing market Revenue Share, by End-User
10.1.6 North America: Artificial Intelligence in Marketing market Revenue Share, by Country
10.1.6.1 US: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.6.1.1 US: Artificial Intelligence in Marketing Market, by Offering
10.1.6.1.2 US: Artificial Intelligence in Marketing Market, by Application
10.1.6.1.3 US: Artificial Intelligence in Marketing Market, by End-User
10.1.6.2 Canada: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.6.2.1 Canada: Artificial Intelligence in Marketing Market, by Offering
10.1.6.2.2 Canada: Artificial Intelligence in Marketing Market, by Application
10.1.6.2.3 Canada: Artificial Intelligence in Marketing Market, by End-User
10.1.6.3 Mexico: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.6.3.1 Mexico: Artificial Intelligence in Marketing Market, by Offering
10.1.6.3.2 Mexico: Artificial Intelligence in Marketing Market, by Application
10.1.6.3.3 Mexico: Artificial Intelligence in Marketing Market, by End-User
10.2 Europe Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028
10.2.1 Overview
10.2.2 Europe Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.2.3 Europe Artificial Intelligence in Marketing market Breakdown, by Offering
10.2.4 Europe Artificial Intelligence in Marketing market Breakdown, by End-User
10.2.5 Europe Artificial Intelligence in Marketing market Breakdown, by Country
10.2.5.1 UK: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.2.5.1.1 UK: Artificial Intelligence in Marketing Market, by Offering
10.2.5.1.2 UK: Artificial Intelligence in Marketing Market, by Application
10.2.5.1.3 UK: Artificial Intelligence in Marketing Market, by End-User
10.2.5.2 Germany: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.2.5.2.1 Germany: Artificial Intelligence in Marketing Market, by Offering
10.2.5.2.2 Germany: Artificial Intelligence in Marketing Market, by Application
10.2.5.2.3 Germany: Artificial Intelligence in Marketing Market, by End-User
10.2.5.3 Russia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.2.5.3.1 Russia: Artificial Intelligence in Marketing Market, by Offering
10.2.5.3.2 Russia: Artificial Intelligence in Marketing Market, by Application
10.2.5.3.3 Russia: Artificial Intelligence in Marketing Market, by End-User
10.2.5.4 France: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.2.5.4.1 France: Artificial Intelligence in Marketing Market, by Offering
10.2.5.4.2 France: Artificial Intelligence in Marketing Market, by Application
10.2.5.4.3 France: Artificial Intelligence in Marketing Market, by End-User
10.2.5.5 Italy: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.2.5.5.1 Italy: Artificial Intelligence in Marketing Market, by Offering
10.2.5.5.2 Italy: Artificial Intelligence in Marketing Market, by Application
10.2.5.5.3 Italy: Artificial Intelligence in Marketing Market, by End-User
10.2.5.6 Rest of Europe: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.2.5.6.1 Rest of Europe: Artificial Intelligence in Marketing Market, by Offering
10.2.5.6.2 Rest of Europe: Artificial Intelligence in Marketing Market, by Application
10.2.5.6.3 Rest of Europe: Artificial Intelligence in Marketing Market, by End-User
10.3 APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.3.1 Overview
10.3.2 APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.3.3 APAC: Artificial Intelligence in Marketing market Breakdown, by Offering
10.3.4 APAC: Artificial Intelligence in Marketing market Breakdown, by Application
10.3.5 APAC: Artificial Intelligence in Marketing market Breakdown, by End Use Industry
10.3.6 APAC: Artificial Intelligence in Marketing market Breakdown, by Country
10.3.6.1 China: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.3.6.1.1 China: Artificial Intelligence in Marketing Market, by Offering
10.3.6.1.2 China: Artificial Intelligence in Marketing Market, by Application
10.3.6.1.3 China: Artificial Intelligence in Marketing Market, by End Use Industry
10.3.6.2 Japan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.3.6.2.1 Japan: Artificial Intelligence in Marketing Market, by Offering
10.3.6.2.2 Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
10.3.6.2.3 Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
10.3.6.3 South Korea: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.3.6.3.1 South Korea: Artificial Intelligence in Marketing Market, by Offering
10.3.6.3.2 South Korea: Artificial Intelligence in Marketing Market, by Application
10.3.6.3.3 South Korea: Artificial Intelligence in Marketing Market, by End Use Industry
10.3.6.4 Australia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.3.6.4.1 Australia: Artificial Intelligence in Marketing Market, by Offering
10.3.6.4.2 Australia: Artificial Intelligence in Marketing Market, by Application
10.3.6.4.3 Australia: Artificial Intelligence in Marketing Market, by End Use Industry
10.3.6.5 India: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.3.6.5.1 India: Artificial Intelligence in Marketing Market, by Offering
10.3.6.5.2 India: Artificial Intelligence in Marketing Market, by Application
10.3.6.5.3 India: Artificial Intelligence in Marketing Market, by End Use Industry
10.3.6.6 Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.3.6.6.1 Taiwan: Artificial Intelligence in Marketing Market, by Offering
10.3.6.6.2 Taiwan: Artificial Intelligence in Marketing Market, by Application
10.3.6.6.3 Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry
10.3.6.7 Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.3.6.7.1 Rest of APAC: Artificial Intelligence in Marketing Market, by Offering
10.3.6.7.2 Rest of APAC: Artificial Intelligence in Marketing Market, by Application
10.3.6.7.3 Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry
10.4 MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.4.1 Overview
10.4.2 MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.4.3 MEA: Artificial Intelligence in Marketing market Breakdown, by Offering
10.4.4 MEA: Artificial Intelligence in Marketing market Breakdown, by Application
10.4.5 MEA: Artificial Intelligence in Marketing market Breakdown, by End-User
10.4.6 MEA: Artificial Intelligence in Marketing market Breakdown, By Country, 2020 and 2028 (%)
10.4.6.1 South Africa: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.4.6.1.1 South Africa: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
10.4.6.1.2 South Africa: Artificial Intelligence in Marketing Market, by Application
10.4.6.1.3 South Africa: Artificial Intelligence in Marketing Market, by End-User
10.4.6.2 Saudi Arabia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.4.6.2.1 Saudi Arabia: Artificial Intelligence in Marketing Market, by Offering
10.4.6.2.2 Saudi Arabia: Artificial Intelligence in Marketing Market, by Application
10.4.6.2.3 Saudi Arabia: Artificial Intelligence in Marketing Market, by End-User
10.4.6.3 UAE: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.4.6.3.1 UAE: Artificial Intelligence in Marketing Market, by Offering
10.4.6.3.2 UAE: Artificial Intelligence in Marketing Market, by Application
10.4.6.3.3 UAE: Artificial Intelligence in Marketing Market, by End-User
10.4.6.4 Rest of MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.4.6.4.1 Rest of MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
10.4.6.4.2 Rest of MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
10.4.6.4.3 Rest of MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
10.5 South America: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.5.1 Overview
10.5.2 South America: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.5.3 South America: Artificial Intelligence in Marketing market Breakdown, by Offering
10.5.4 South America: Artificial Intelligence in Marketing market Breakdown, by Application
10.5.5 South America: Artificial Intelligence in Marketing market Breakdown, by End Use Industry
10.5.6 South America: Artificial Intelligence in Marketing market Breakdown, by Country
10.5.6.1 Brazil Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.5.6.1.1 Brazil: Artificial Intelligence in Marketing Market, by Offering
10.5.6.1.2 Brazil: Artificial Intelligence in Marketing Market, by Application
10.5.6.1.3 Brazil: Artificial Intelligence in Marketing Market, by End Use Industry
10.5.6.2 Argentina Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.5.6.2.1 Argentina: Artificial Intelligence in Marketing Market, by Offering
10.5.6.2.2 Argentina: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
10.5.6.2.3 Argentina: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
10.5.6.3 Rest of South America: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.5.6.3.1 Rest of South America: Artificial Intelligence in Marketing Market, by Offering
10.5.6.3.2 Rest of South America: Artificial Intelligence in Marketing Market, by Application
10.5.6.3.3 Rest of South America: Artificial Intelligence in Marketing Market, by End Use Industry

11. Impact of COVID-19 Pandemic
11.1 Overview
11.2 Impact of COVID-19 Pandemic on Global Artificial Intelligence in Marketing Market
11.2.1 North America: Impact Assessment of COVID-19 Pandemic
11.2.2 Europe: Impact Assessment of COVID-19 Pandemic
11.2.3 Asia-Pacific: Impact Assessment of COVID-19 Pandemic
11.2.4 Middle East and Africa: Impact Assessment of COVID-19 Pandemic
11.2.5 South America: Impact Assessment of COVID-19 Pandemic

12. Artificial Intelligence in Marketing Market - Industry Landscape
12.1 Overview
12.2 Growth Strategies Done by the Companies in the Market, (%)
12.3 Organic Developments
12.3.1 Overview
12.4 Inorganic Developments
12.4.1 Overview

13. Company Profiles
13.1 Affectiva
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Appier Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Bidalgo
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Novantas (Amplero), Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 CognitiveScale
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 SAS Institute Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 SAP SE
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Salesforce.com, inc.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Oracle Corporation
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 IBM Corporation
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 Amazon Web Services
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
13.12 Adobe
13.12.1 Key Facts
13.12.2 Business Description
13.12.3 Products and Services
13.12.4 Financial Overview
13.12.5 SWOT Analysis
13.12.6 Key Developments
13.13 Accenture
13.13.1 Key Facts
13.13.2 Business Description
13.13.3 Products and Services
13.13.4 Financial Overview
13.13.5 SWOT Analysis
13.13.6 Key Developments
13.14 Microsoft Corporation
13.14.1 Key Facts
13.14.2 Business Description
13.14.3 Products and Services
13.14.4 Financial Overview
13.14.5 SWOT Analysis
13.14.6 Key Developments
13.15 Xilinx, Inc.
13.15.1 Key Facts
13.15.2 Business Description
13.15.3 Products and Services
13.15.4 Financial Overview
13.15.5 SWOT Analysis
13.15.6 Key Developments

14. Artificial Intelligence in Marketing Market- Company Profiles
14.1 Glossary of Terms

List of Tables
Table 1. Global Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Table 2. North America: Artificial Intelligence in Marketing Market, by Offering - Revenue and Forecast to 2028 (USD Million)
Table 3. North America: Artificial Intelligence in Marketing Market, by Application - Revenue and Forecast to 2028 (USD Million)
Table 4. North America: Artificial Intelligence in Marketing Market, by End-User - Revenue and Forecast to 2028 (USD Million)
Table 5. US: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 6. US: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 7. US: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 8. Canada: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 9. Canada: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 10. Canada: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 11. Mexico: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 12. Mexico: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 13. Mexico: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 14. Europe: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 15. Europe: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 16. Europe: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 17. UK: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 18. UK: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 19. UK: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 20. Germany: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 21. Germany: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 22. Germany: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 23. Russia: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 24. Russia: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 25. Russia: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 26. France: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 27. France: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 28. France: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 29. Italy: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 30. Italy: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 31. Italy: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 32. Rest of Europe: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 33. Rest of Europe: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 34. Rest of Europe: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 35. APAC: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 36. APAC: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 37. APAC: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 38. China: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 39. China: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 40. China: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 41. Japan: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 42. Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 43. Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 44. South Korea: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 45. South Korea: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 46. South Korea: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 47. Australia: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 48. Australia: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 49. Australia: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 50. India: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 51. India: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 52. India: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 53. Taiwan: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 54. Taiwan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 55. Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 56. Rest of APAC: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 57. Rest of APAC: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 58. Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 59. MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 60. MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 61. MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 62. South Africa: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 63. South Africa: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 64. South Africa: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 65. Saudi Arabia: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 66. Saudi Arabia: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 67. Saudi Arabia: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 68. UAE: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 69. UAE: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 70. UAE: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 71. Report of Islamic Republic of Iran
Table 72. Rest of MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 73. Rest of MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 74. Rest of MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 75. South America: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 76. South America: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 77. South America: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 78. Brazil: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 79. Brazil: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 80. Brazil: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 81. Argentina: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 82. Argentina: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 83. Argentina: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 84. Rest of South America: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 85. Rest of South America: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 86. Rest of South America: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 87. Organic Developments Done by Companies
Table 88. Inorganic Developments Done by Companies
Table 89. Glossary of Term: Artificial Intelligence in Marketing Market

List of Figures
Figure 1. Artificial Intelligence in Marketing Market Segmentation
Figure 2. Artificial Intelligence in Marketing Market Segmentation - By Geography
Figure 3. Solution segment to dominate the market by offering throughout the forecast period
Figure 4. Virtual assistant segment is expected to witness high growth
Figure 5. BFSI segment is expected to dominate the market in terms of end-use industry by 2028
Figure 6. Artificial Intelligence in Marketing Market Overview
Figure 7. North America holds a largest share in the artificial intelligence in marketing market
Figure 8. Artificial Intelligence in Marketing Market Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. North America - PEST Analysis
Figure 11. Europe - PEST Analysis
Figure 12. APAC - PEST Analysis
Figure 13. MEA - PEST Analysis
Figure 14. SAM - PEST Analysis
Figure 15. Artificial Intelligence in Marketing Market Impact Analysis of Drivers and Restraints
Figure 16. Global Artificial Intelligence in Marketing Market
Figure 17. Global Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Figure 18. Artificial Intelligence in Marketing Market Revenue Share, by Offering (2020 and 2028)
Figure 19. Solution: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 20. Services: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 21. Artificial Intelligence in Marketing Market Revenue Share, by Application (2020 and 2028)
Figure 22. Search Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 23. Social Media Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 24. Dynamic Pricing: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 25. Virtual Assistant: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 26. Content Curation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 27. Sales and Marketing Automation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 28. Analytics Platform: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 29. Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 30. Artificial Intelligence in Marketing Market Revenue Share, by End-Use Industry (2020 and 2028)
Figure 31. BFSI: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 32. Retail: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 33. Consumer Goods: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 34. Media and Entertainment: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 35. Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 36. North America: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 37. North America: Artificial Intelligence in Marketing market Revenue Share, by Offering (2020 and 2028)
Figure 38. North America: Artificial Intelligence in Marketing market Revenue Share, by Type (2020 and 2028)
Figure 39. North America: Artificial Intelligence in Marketing market Revenue Share, by End-User (2020 and 2028)
Figure 40. North America: Artificial Intelligence in Marketing market Revenue Share, by Country (2020 and 2028)
Figure 41. US: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 42. Canada: Artificial Intelligence in Marketing Market - Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 43. Mexico: Artificial Intelligence in Marketing Market - Revenue and Forecast 2028 (US$ Million)
Figure 44. Europe Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 45. Europe Artificial Intelligence in Marketing market Breakdown, by Offering, 2020 and 2028 (%)
Figure 46. Europe Artificial Intelligence in Marketing market Breakdown, by Application, 2020 and 2028 (%)
Figure 47. Europe Artificial Intelligence in Marketing market Breakdown, by End-User, 2020 and 2028 (%)
Figure 48. Europe Artificial Intelligence in Marketing market Breakdown, by Country, 2020 and 2028(%)
Figure 49. UK Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 50. Germany Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 51. Russia Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 52. France Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 53. Italy Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 54. Rest of Europe Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 55. APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 56. APAC: Artificial Intelligence in Marketing market Breakdown, by Offering, 2020 and 2028 (%)
Figure 57. APAC: Artificial Intelligence in Marketing market Breakdown, by Application, 2020 and 2028 (%)
Figure 58. APAC: Artificial Intelligence in Marketing market Breakdown, by End Use Industry, 2020 and 2028 (%)
Figure 59. APAC: Artificial Intelligence in Marketing market Breakdown, by Country, 2020 and 2028 (%)
Figure 60. China: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 61. Japan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 62. South Korea: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 63. Australia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 64. India: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 65. Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 66. Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 67. MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 68. MEA: Artificial Intelligence in Marketing market Breakdown, by Offering, 2020 and 2028 (%)
Figure 69. MEA: Artificial Intelligence in Marketing market Breakdown, by Application, 2020 and 2028 (%)
Figure 70. MEA: Artificial Intelligence in Marketing market Breakdown, by End-User, 2020 and 2028 (%)
Figure 71. South Africa: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 72. Saudi Arabia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 73. UAE: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 74. Rest of MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 75. South America: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 76. South America: Artificial Intelligence in Marketing market Breakdown, by Offering, 2020 and 2028 (%)
Figure 77. South America: Artificial Intelligence in Marketing market Breakdown, by Application, 2020 and 2028 (%)
Figure 78. South America: Artificial Intelligence in Marketing market Breakdown, by End Use Industry, 2020 and 2028 (%)
Figure 79. South America: Artificial Intelligence in Marketing market Breakdown, by Country, 2020 and 2028 (%)
Figure 80. Brazil Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 81. Argentina Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 82. Rest of South America: Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 83. Impact of COVID-19 Pandemic in North American Country Markets
Figure 84. Impact of COVID-19 Pandemic in Europe Country Markets
Figure 85. Impact of COVID-19 Pandemic in Asia Pacific Country Markets
Figure 86. Impact of COVID-19 Pandemic in Middle East and Africa Country Markets
Figure 87. Impact of COVID-19 Pandemic in South America Country Markets
Figure 88. Growth Strategies Done by the Companies in the Market, (%)
Note: Product cover images may vary from those shown
  • Affectiva
  • Appier Inc.
  • Bidalgo
  • Novantas (Amplero), Inc.
  • CognitiveScale
  • SAS Institute Inc.
  • SAP SE
  • Salesforce.com, inc.
  • Oracle Corporation
  • IBM Corporation
  • Amazon Web Services
  • Adobe
  • Accenture
  • Microsoft Corporation
  • Xilinx, Inc.
Note: Product cover images may vary from those shown
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