Customer Loyalty in Retail - Thematic Research

Customer loyalty is defined as the relationship between a customer and a retailer, built over time, because of which an existing customer repeatedly chooses the retailer over its competitors while making a purchase.

A business can improve upon the customer loyalty aspect by being more empathetic during its customer service. In times of any issue with purchase, a customer feels more valued if they feel listened to and given a work around immediately. Also, businesses should analyze the entire customer’s journey with them through every touchpoint to target efforts towards them, rather than considering customers only as a point for sale.

Scope

• Customer loyalty leads to greater customer retention
• Customer loyalty requires more effort than brand loyalty
• Loyal customers generate greater value for a business over time

Reasons to Buy this Report

• This report identifies the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.