Advertising in South Korea - Market Summary, Competitive Analysis and Forecast to 2025

Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The South Korean advertising industry had total revenues of $8.2bn in 2020, representing a compound annual rate of change (CARC) of -3.1% between 2016 and 2020.
The advertising industry is highly correlated with consumer spending and financial power.
Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Korea
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Korea
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the South Korea advertising market with five year forecasts

Reasons to Buy

What was the size of the South Korea advertising market by value in 2020?
What will be the size of the South Korea advertising market in 2025?
What factors are affecting the strength of competition in the South Korea advertising market?
How has the market performed over the last five years?
What are the main segments that make up South Korea's advertising market?

Frequently Asked Questions about the Advertising Market in South Korea

What is the estimated value of the Advertising Market in South Korea?

The Advertising Market in South Korea was estimated to be valued at $8.2 Billion in 2020.

What is the growth rate of the Advertising Market in South Korea?

The growth rate of the Advertising Market in South Korea is 4.2%, with an estimated value of $10 Billion by 2025.

What is the forecasted size of the Advertising Market in South Korea?

The Advertising Market in South Korea is estimated to be worth $10 Billion by 2025.

Who are the key companies in the Advertising Market in South Korea?

Key companies in the Advertising Market in South Korea include Cheil Worldwide Inc., GIIR Corporation, Innocean Worldwide Inc. and Lotte Holdings Co Ltd.

Report Attribute	Details
No. of Pages	42
Published	February 2021
Forecast Period	2020 - 2025
Estimated Market Value ( USD ) in 2020	$ 8.2 Billion
Forecasted Market Value ( USD ) by 2025	$ 10 Billion
Compound Annual Growth Rate	4.2%
Regions Covered	South Korea

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What are the weaknesses of leading players?
7.4. What trends are impacting the market?
7.5. How will Covid-19 impact market players?
7.6. What has been the recent MA activity?

8 Company Profiles

8.1. Cheil Worldwide Inc.
8.2. GIIR Corporation
8.3. Innocean Worldwide Inc.
8.4. Lotte Holdings Co Ltd

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: South Korea advertising industry value: $ million, 2016-20
Table 2: South Korea advertising industry category segmentation: $ million, 2020
Table 3: South Korea advertising industry geography segmentation: $ million, 2020
Table 4: South Korea advertising industry value forecast: $ million, 2020-25
Table 5: Cheil Worldwide Inc.: key facts
Table 6: Cheil Worldwide Inc.: Annual Financial Ratios
Table 7: Cheil Worldwide Inc.: Key Employees
Table 8: GIIR Corporation: key facts
Table 9: GIIR Corporation: Annual Financial Ratios
Table 10: GIIR Corporation: Key Employees
Table 11: Innocean Worldwide Inc.: key facts
Table 12: Innocean Worldwide Inc.: Annual Financial Ratios
Table 13: Innocean Worldwide Inc.: Key Employees
Table 25: Lotte Holdings Co Ltd: key facts
Table 26: Lotte Holdings Co Ltd: Key Employees
Table 27: South Korea size of population (million), 2016-20
Table 28: South Korea GDP (constant 2005 prices, $ billion), 2016-20
Table 29: South Korea GDP (current prices, $ billion), 2016-20
Table 30: South Korea inflation, 2016-20
Table 31: South Korea consumer price index (absolute), 2016-20
Table 32: South Korea exchange rate, 2016-20

List of Figures

Figure 1: South Korea advertising industry value: $ million, 2016-20
Figure 2: South Korea advertising industry category segmentation: % share, by value, 2020
Figure 3: South Korea advertising industry geography segmentation: % share, by value, 2020
Figure 4: South Korea advertising industry value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the advertising industry in South Korea, 2020
Figure 6: Drivers of buyer power in the advertising industry in South Korea, 2020
Figure 7: Drivers of supplier power in the advertising industry in South Korea, 2020
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Korea, 2020
Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Korea, 2020
Figure 10: Drivers of degree of rivalry in the advertising industry in South Korea, 2020

Companies Mentioned

A selection of companies mentioned in this report includes:

Cheil Worldwide Inc.
GIIR Corporation
Innocean Worldwide Inc.
Lotte Holdings Co Ltd

What is the estimated value of the Advertising Market in South Korea?

What is the growth rate of the Advertising Market in South Korea?

What is the forecasted size of the Advertising Market in South Korea?

Who are the key companies in the Advertising Market in South Korea?

Table of Contents

Companies Mentioned

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