Women Lingerie Market - Global Forecast 2025-2032

Senior leaders in the women’s lingerie market face a landscape defined by changing consumer expectations, increased digital integration, and growing demands for responsible business practices. Adapting organizational strategies to these shifts is critical for sustained growth and market leadership.

Market Snapshot: Evolving Women’s Lingerie Market Dynamics and Growth

The global women’s lingerie market is forecast for sustained revenue growth and demonstrates notable resilience over the next decade. Social drivers, such as a heightened focus on comfort and personal expression, are shaping product design and repositioning brand communication. Brands are leveraging digital transformation and technological tools to evaluate consumer trends and behaviors in real time. As online and cross-channel retailing expands, manufacturers and retailers focus on deeper integration between consumer engagement platforms and fulfillment operations. Companies that proactively localize product offerings and optimize operational processes report enhanced customer retention, thanks to improved responsiveness to evolving consumer values within a competitive environment.

Scope & Segmentation

• Product Types: The segment covers bodysuits, multiple bra styles (balconette, nursing, plunge, push-up, sports, and T-shirt), as well as bikinis, boyshorts, hipsters, thongs, shapewear, sleepwear, and swimwear. Product portfolio expansion reflects demand for function-driven and on-trend garments tailored to modern needs.
• Material Types: Essential materials include cotton, lace, nylon, satin, and spandex, each selected for their unique balance of durability and comfort. There is a growing focus on sustainable sourcing as organizations respond to environmental and regulatory pressures.
• Distribution Channels: Market participants ensure broad consumer reach through a mix of brick-and-mortar outlets, supermarkets, hypermarkets, dedicated e-commerce platforms, and third-party online retailers. This omni-channel approach is integral for delivering seamless and personalized consumer experiences at scale.
• Regional Coverage: The market spans the Americas, Europe, Middle East, Africa, and Asia-Pacific, targeting markets such as the United States, Brazil, United Kingdom, Germany, France, Saudi Arabia, UAE, South Africa, China, India, Japan, and Australia. Regional adaptation ensures compliance with local regulatory frameworks and cultural preferences.
• Company Analysis: Key industry players include ARAKS, BareWeb, Bold & Bae, CALIDA Holding AG, COCO DE MER LTD., Cosmo Lady Limited, CUUP by FullBeauty Brands, Embry Holdings, For Love & Lemons, Fruit of the Loom, Gap, Hanky Panky, Hop Lun, Hush Hush Australia, I.D. Sarrieri, Jockey International, KIKI DE MONTPARNASSE, Luemme, MAS Holdings, PURPLE PANDA FASHIONS, PVH Corp., Skims Body, Triumph Intertrade, UNIQLO, and Victoria’s Secret. These organizations drive market innovation and strategic advancements through digital transformation and customer-centric product development.

Key Takeaways for Senior Leaders

• Integrating comfort-driven design principles and utilizing digital fitting solutions support omni-channel objectives, resulting in increased consumer engagement and improved brand affinity.
• Committing to responsible sourcing and driving efficiency across production processes builds transparency and trust throughout the supply chain.
• Expanding inclusive sizing, as well as serving previously overlooked market segments, helps unlock new growth opportunities and strengthens brand reputation.
• Collaborating with wellness and healthcare organizations facilitates the creation of purpose-driven collections that address consumer health and lifestyle demands.
• Leveraging predictive analytics enables brands to quickly respond to emerging market signals, optimize compliance strategies, and enhance supply chain agility.

Tariff Impact: Regulatory Shifts Driving Sourcing Strategies

With new U.S. import tariffs anticipated for 2025, market leaders are prioritizing flexible sourcing models and resilient production planning. Organizations are expanding supplier networks, shifting to nearshore manufacturing, and implementing vertical integration strategies to adapt quickly. These moves aim to minimize regulatory risk, control operational costs, and maintain quality assurance in a dynamic compliance landscape.

Methodology & Data Sources

This report synthesizes insights from executive interviews, textile sector specialist analysis, and feedback from consumer advocacy organizations. Each finding is validated through online focus groups and benchmarking activities to ensure accurate, relevant, and actionable information is provided to stakeholders.

Why This Report Matters

• Empowers executives to proactively address innovation, sustainability, and operational effectiveness amid market disruption.
• Equips sourcing and procurement professionals with timely guidance for navigating regulatory change and building robust supply networks.
• Delivers current benchmarks and peer insights to reinforce competitive positioning as consumer priorities and compliance standards evolve.

Conclusion

This analysis equips senior leadership with clear strategic direction, highlighting relevant trends and actionable segmentation to support confident and future-ready decisions in the women’s lingerie market.

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