Lingerie Market Report and Forecast 2025-2034

The global lingerie market reached a value of approximately USD 87.10 Billion in 2024. The market is further expected to grow at a CAGR of 7.30% between 2025 and 2034, reaching a value of USD 176.20 Billion by 2034.

Global Lingerie Market Growth

The global lingerie market demand growth is being driven by several forces. First, the growing disposable income and change in consumer lifestyle drive demand for luxury and premium lingerie. Secondly, the emphasis on body positivity and inclusivity prompted brands to make a wide range of sizes and styles to cater to more customers.

Thirdly, the rise of e-commerce allows consumers broader access to products at their convenience. Innovative designs, such as smart lingerie and athleisure styles, also answer modern demands for comfort and functionality. In summary, trend creation and promotion of new products are defined by social media and influencer marketing functions in the marketplace.

Key Trends and Recent Developments

Focus on comfort, purchasing luxury lingerie and aggressive marketing strategies are a few trends that are opening up new lingerie market opportunities.

August 2023

Victoria's Secret introduced The Icon by Victoria's Secret, a new collection of bras, panties, and lingerie that celebrates the shape of you. At the heart of the campaign will be a new Icon by Victoria's Secret Push-Up Demi Bra, featuring megawatt talent such as Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He, and Emily Ratajkowski, among others.

July 2023

Apparel Group India launched the premium Canadian lingerie brand La Vie En Rose. This is a new store displaying an entire portfolio of ergonomically designed lingerie, sleepwear, and swimwear for multiple body shapes and individual tastes.

March 2022

Reliance Retail acquired a majority stake in Purple Panda Fashions Private Limited, a popular lingerie brand, for USD 125 million. The deal will help the listed retail arm of conglomerate Reliance Industries further consolidate its position in the apparel and innerwear segments.

Emphasis on Comfort

An increasing emphasis on comfort and style is the key trend of lingerie market. Consumers are opting for lingerie made from soft, comfortable, and breathable fabrics that are available in trendy designs and colours.

Buying of Luxury Lingerie

Increasing levels of disposable income is another crucial trend aiding the growth of the luxury lingerie market. The exceptional quality and craftsmanship of luxury lingerie is increasing its popularity among customers.

Aggressive Marketing Strategies

Adoption of aggressive marketing strategies is another key trend propelling the growth of the lingerie market. Various market players are using social media platforms for promotional activities to broaden and sensitise their consumer base.

Sustainable Lingerie

Sustainable lingerie is an up-and-coming industry, and brands are slowly but surely looking toward eco-friendly materials and ethical methods of production. More and more consumers reach out for products containing organic cotton, recycled fabric, and biodegradable materials, so the commitment to sustainability is carried forward into the lingerie market.

Global Lingerie Market Trends

One such innovative trend in the lingerie industry is smart lingerie, which combines technology to enhance functionality. Brands come up with undergarments equipped with sensors monitoring body temperature, heartbeat, and posture to provide insights into better health.

For instance, ALMA Smart Underwear represents the world's very first non-invasive device for monitoring vaginal health. It measures pH and other biomarkers in vaginal fluid and interacts with the user via an app. It helps with body awareness and, therefore, the prevention and monitoring of vaginal conditions such as infections and STIs. Fashion brands team up with technology to create a personalized experience in the service of individual goals of health and wellness, really revolutionizing how consumers view and use lingerie. Factors as these are boosting the growth of lingerie market.

Lingerie Industry Segmentation

“Lingerie Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Bras
• Briefs
• Shape Wear
• Others

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Lingerie Market Share

Bras And Shapewear To Augment Sales For The New Variants Launched By The Key Players

Bras are likely to gain significant traction in the market for lingerie during the projected period on the back of changing fashion trends and rising awareness about comfort and support. Design innovation, such as wireless and adjustable bras, is available to answer the rising demand for style and functionality. Such innovations are shaping the lingerie market dynamics and trends all across the globe.

Moreover, a growing trend of athleisure wear has resulted in high demand for comfortable bras which could be worn as activewear. Shapewear is also under the spotlight, as women are still looking for solutions to enhance their bodies in some special moments and daily activities.

Online Delivery Channels Are Highly Preferred For Easy Returns

The online distribution channel is projected to account for a significant share of the market for lingerie over the forecast period, owing to the advantage of hassle-free returns, availability of a wide variety of products, and discounts. Various websites and platforms have customer reviews and ratings, which in turn provide consumers with information about the overall fit and comfort of the lingerie product. This makes the selection process easier, boosting the lingerie demand.

Global Lingerie Market Regional Analysis

Asia Pacific Region To Soar High In Demand For Rapid Urbanisation And Changing Societal Values

The Asia Pacific region is anticipated to witness growth and generate significant lingerie industry revenue in the coming years. This growth can be attributed to the increasing population, the presence of a strong consumer base, and widespread manufacturing facilities in countries such as China, India, and Japan. Furthermore, the expansion of the e-commerce industry and rising disposable incomes are also fuelling the growth of the market.

Rapid urbanization and increase in disposable incomes are leading to a move towards high-end and branded lingerie and pushing the demand of lingerie market. Furthermore, the shifting values of society make intimate apparel more accepted amongst the younger class of consumers. The rise of e-commerce makes access to options easier, giving more choices to consumers. Increased awareness regarding body positivity and inclusivity gets brands to cater to a wider range of sizes and styles, appealing to more consumers.

Competitive Landscape

Companies operating in the lingerie industry work toward innovative products, sustainability, e-commerce growth, and diversified tastes of customers. They are prioritising inclusivity and body positivity to attract more consumers through brand loyalty.

Jockey International, Inc.

Jockey International, Inc. is a globally recognised marketer and designer of women’s and men’s apparel and was founded in 1876 and is headquartered in Wisconsin, United States. They have a long history of producing high quality products including socks, underwear, and intimates, among others.

Victoria's Secret & Co.

Victoria's Secret & Co. is a clothing, lingerie, and beauty retailer that was established in 1977 and is based in Ohio, United States. The products and services offered by Victoria’s Secret are tailored for championing and uplifting consumers at all stages of life.

Calvin Klein, Inc.

Calvin Klein, Inc. founded in 1968 and headquartered in New York, United States, is known for its denim line and designer underwear line. The company specialises in ready to wear clothing for all ages and genders along with jewellery, shoes, and accessories, among other products.

Other market players include Hanesbrands Inc., Fruit of The Loom, Inc., PVH Corporation, Gap, Inc., Triumph International Ltd, H & M Hennes & Mauritz AB, MAS Holdings (Private) Limited, and Groupe Chantelle, among others.