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China Mobile Games 2021

  • ID: 5337920
  • Report
  • May 2021
  • Region: China
  • 106 Pages
  • Niko Partners


  • Bilibili
  • Douyi
  • Huawei
  • Lilith Games
  • Louis Vuitton
  • NetEase

What you’ll learn from this report:

China is worth more than 25% of the world’s mobile games market – and rising, and deserves the attention of games companies worldwide. Although the regulations can be challenging, if a company is dedicated to developing a hit game that fits the rules and cultural gaming preferences, there is a strong chance that the effort will pay off in China. The report explains our analysis on where that growth will come from, which segments are hot now and growing, and what the impact on the holistic games industry will be.

China's Mobile Games Market

Key takeaways from the analysis:

  • China’s domestic mobile game revenue was $29.2 billion in 2020, up 30.9% YoY. This is the highest annual growth rate for China’s domestic mobile game revenue since 2017.
  • There were 681.7 million mobile gamers in mainland China as of the end of 2020, up 7% YoY, projected to reach 748 million in 2025.
  • Monthly Average Revenue Per User (ARPU) and Monthly Average Revenue Per Paying User (ARPPU) rose in 2020.
  • Export game revenue increased 36.7% in 2020, a higher increase than domestic game revenue.
  • Tencent and NetEase remained the top 2 domestic game publishers in China but are facing increasing competition from both large tech companies and medium-sized game companies.
  • miHoYo’s Genshin Impact had a major impact on the market and more domestically developed AAA titles are expected in the future.

What’s included:

  • A comprehensive market model and 5-year forecast through 2024 by games segment
  • Qualitative and quantitative analysis on gamer demand, spending, behavior, and usage for mobile games
  • Trends analysis that formed our market size and forecast data
  • Market share estimates for game publishers and Top 10 games lists
  • Market size & forecast
  • Growth drivers & trends
  • Mobile esports
  • Publishers & app markets
  • Top games
  • Mobile devices & hardware
  • Financial transaction events
  • Game approvals & regulations
  • Analysis of our proprietary survey of Chinese gamers
  • 99 slides with more than 50 data exhibits
Note: Product cover images may vary from those shown


  • Bilibili
  • Douyi
  • Huawei
  • Lilith Games
  • Louis Vuitton
  • NetEase

1. Market Size and Forecast

  • Mobile Gamers and Arpu
  • Forecast Through 2025

2. Market Trends

  • Growth Inhibitors
  • COVID-19 Impact on Mobile Gaming
  • Market Trends - in Depth
  • Succeeding in the Mobile Games Market

3. Mobile Esports and Streaming

  • Mobile Esports Games Revenue
  • Mobile Esports Participation
  • Streaming Platforms
  • Top Mobile Games on Streaming Platforms

4. Financial Transaction Events

  • M&A, Investment, and Ipo Activity

5. Publishers and App Markets

  • Market Share of Game Publishers
  • Market Share of Game Export Revenue
  • Tencent, Netease, and Bytedance
  • Other Companies to Watch
  • Leading App Markets
  • Popular App Stores
  • Community App Stores and Direct Download

6. Top Mobile Games and Publishers

  • Top Mobile Games by Revenue
  • Top Mobile Games by Download
  • Top Publishers by Revenue and Download
  • Top Mobile Export Games

7. Mobile Devices and Hardware

  • Smartphone Ownership and Upgrades
  • 5G and Smartphones in China

8. Gamer Insights

  • Demographics
  • Gamer Behavior by Segment
  • Player Retention
  • Discoverability
  • Popular Genres
  • Popular Games
  • Payments
  • Spending
  • In-Game Purchases
  • In-Game Ads
  • Post COVID-19 Impact
  • Mobile Game Emulators

9. Getting a Mobile Game into China

  • Value Chain of a Mobile Game
  • Leading Publishers for Import Games

10. Game Licensing and Regulations

  • Unlicensed Games
  • Game Approvals
Note: Product cover images may vary from those shown
  • Bilibili
  • Douyi
  • Huawei
  • Lilith Games
  • Louis Vuitton
  • NetEase
  • OPPO
  • Tencent
  • Tesla
  • Vivo
  • Xiaomi
Note: Product cover images may vary from those shown