The global coronavirus pandemic has had a massive negative effect on personal finances. This has encouraged consumers to re-evaluate their pre-pandemic spending patterns, and make changes to their shopping lists to align with new budgets.
This report is part of the publisher's Consumer Behavior Tracking report series, which analyzes trends related to consumer sentiment, lifestyles, attitudes, and behaviors. The consumer insight offered throughout the report is drawn from the publisher's global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.
Scope
Reasons to Buy
This report is part of the publisher's Consumer Behavior Tracking report series, which analyzes trends related to consumer sentiment, lifestyles, attitudes, and behaviors. The consumer insight offered throughout the report is drawn from the publisher's global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.
Scope
- Explores how consumer spending patterns have changed in the past three months as a result of COVID-19.
- Examines which product categories consumers are purchasing in the low, medium, or high price range.
- Examines which product categories consumers are purchasing in low, medium, or high quantities.
Reasons to Buy
- Gain a broader appreciation of the fast-moving consumer goods industry.
- Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
- Access valuable strategic take-outs to help direct decision-making and inform new product development.
Table of Contents
1. Consumer Behavior Tracking: Spending Priorities- Introduction
- Spending Priorities
- Take Outs
2. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Gourmet
- Dettol
- Mengniu
