Predictive Analytics, Mobile Access, Strategic Partnering Drive Growth
The job of a sales representative continues to become more challenging and complex, with the rep under pressure to work faster, harder, and smarter. Mobile Sales Force Automation (SFA) solutions are designed to provide sales personnel with the real-time information and guidance they need to sell successfully, including managing leads, forecasting accurately, increasing win rates, and maximizing sales revenues. These mobilized SFA offerings are receiving strong attention in the North American market.
Revenue forecasts are provided for three solution segments: 1) Very Small Business, 2) Small and Mid-size Business, and 3) Enterprise. Product awareness, interest, and plans to deploy are on a growth trajectory in all three of these segments. The total market is projected to exhibit a CAGR of 15% from 2021 to 2027.
Both the SFA user and SFA provider will want to monitor products, vendors, technology roadmaps, market trends, partnership opportunities, and evolving customer needs. They will also want to track and address challenges, including: 1) Customer worries regarding budget and pricing, 2) Delays in incorporating AI-based guidance and analytics, 3) Difficulties creating an effective partner ecosystem, and 4) The limited number of available industry-specific SFA options.
Companies interviewed for this study include Freshworks, Pipedrive, Salesforce, and SugarCRM. A one-page profile is available for each of these providers.
Research Scope
This study defines mobile SFA applications as software solutions that optimize the selling experience by extending SFA capabilities to a sales employee’s mobile device. These capabilities can range from basic account/opportunity/contact management to also encompass more complex assistance such as predictive lead scoring, forecasting, next-best-action recommendations, advanced analytics, etc. The typical mobile device form factor is the smartphone or tablet.
Research Highlights
This study examines strategic imperatives, adoption dynamics, and potential growth opportunities. Responses to the analyst's most recent IT Decision Maker Survey - a quantitative survey that included questions regarding North American businesses’ mobile SFA preferences and plans - are also included where relevant.
Key Issues Addressed
- Who are the current key providers (vendors and channels) in this industry?
- What is the current distribution channel mix?
- What is the revenue forecast for the mobile sales force automation market as a whole and for each of its three product segments?
- What are three top strategic imperatives impacting today’s mobile SFA industry?
- What are three potential growth opportunities in this industry?
- What are the most popular SFA features/capabilities, according to current SFA users?
- What are the major purchase drivers and restraints in today’s mobile sales force automation industry?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Freshworks
- Pipedrive
- Salesforce
- SugarCRM
