Digital Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Scope
Reasons to Buy
Key Highlights
- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
- The Chinese digital advertising market had total revenues of $39,013.6m in 2020, representing a compound annual growth rate (CAGR) of 12.9% between 2016 and 2020.
- The mobile segment was the market's most valuable in 2020, with total revenues of $32,480.5m, equivalent to 83.3% of the market's overall value.
- As of December 2020, the number of internet users in China reached 989 million, and the internet penetration rate reached 70.4%, an increase of 5.9 percentage points from March 2020.
Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the digital advertising market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in China
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China digital advertising market with five year forecasts
Reasons to Buy
- What was the size of the China digital advertising market by value in 2020?
- What will be the size of the China digital advertising market in 2025?
- What factors are affecting the strength of competition in the China digital advertising market?
- How has the market performed over the last five years?
- How large is China’s digital advertising market in relation to its regional counterparts?
Frequently Asked Questions about the Digital Advertising Market in China
What is the estimated value of the Digital Advertising Market in China?
What is the growth rate of the Digital Advertising Market in China?
What is the forecasted size of the Digital Advertising Market in China?
Who are the key companies in the Digital Advertising Market in China?
Report Attribute | Details |
---|---|
No. of Pages | 47 |
Published | March 2021 |
Forecast Period | 2020 - 2025 |
Estimated Market Value ( USD | $ 39 Billion |
Forecasted Market Value ( USD | $ 62 Billion |
Compound Annual Growth Rate | 9.6% |
Regions Covered | China |
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned
A selection of companies mentioned in this report includes:
- Alibaba Group Holding Limited
- Baidu, Inc.
- Tencent Holdings Limited
- Beijing ByteDance Technology Co Ltd