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Mobile Phones in Italy - Market Summary, Competitive Analysis and Forecast to 2025

  • ID: 5350568
  • Report
  • February 2021
  • Region: Italy
  • 40 pages
  • MarketLine

FEATURED COMPANIES

  • Telecom Italia S.p.A.
  • Vodafone Group Plc
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Mobile Phones in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.



Key Highlights
  • The Mobile Phones market includes mobile phone service revenues and average minutes of use (MOU). Market values are made up of total mobile revenues containing revenues from mobile service providers and other members of the mobile service value-chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes are made up of two segments: prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up from the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
  • The Italian mobile phones market had total revenues of $13.2bn in 2020, representing a compound annual rate of change (CARC) of -4.3% between 2016 and 2020.
  • Market consumption volume increased with a compound annual growth rate (CAGR) of 8.2% between 2016 and 2020, to reach a total of 1,257.6 Average MOU in 2020.
  • Post-paid had the highest volume in the Italian mobile phones market in 2020, with a total of 1,078 Average MOU, equivalent to 85.7% of the market's overall volume.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Italy
  • Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy mobile phones market with five year forecasts
Reasons to Buy
  • What was the size of the Italy mobile phones market by value in 2020?
  • What will be the size of the Italy mobile phones market in 2025?
  • What factors are affecting the strength of competition in the Italy mobile phones market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's mobile phones market?
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Telecom Italia S.p.A.
  • Vodafone Group Plc
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Geography segmentation
1.6. Market rivalry
1.7. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value
3.2. Market volume

4 Market Segmentation
4.1. Geography segmentation

5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do leading players follow?
7.3. Have there been any market disruptors in recent years?

8 Company Profiles
8.1. Telecom Italia S.p.A.
8.2. Vodafone Group Plc

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables
Table 1: Italy mobile phones market value: $ billion, 2016-20
Table 2: Italy mobile phones market volume: Average MOU, 2016-20
Table 3: Italy mobile phones market geography segmentation: $ billion, 2020
Table 4: Italy mobile phones market value forecast: $ billion, 2020-25
Table 5: Italy mobile phones market volume forecast: Average MOU, 2020-25
Table 6: Telecom Italia S.p.A.: key facts
Table 7: Telecom Italia S.p.A.: Annual Financial Ratios
Table 8: Telecom Italia S.p.A.: Key Employees
Table 9: Telecom Italia S.p.A.: Key Employees Continued
Table 10: Vodafone Group Plc: key facts
Table 11: Vodafone Group Plc: Annual Financial Ratios
Table 12: Vodafone Group Plc: Key Employees
Table 13: Italy size of population (million), 2016-20
Table 14: Italy GDP (constant 2005 prices, $ billion), 2016-20
Table 15: Italy GDP (current prices, $ billion), 2016-20
Table 16: Italy inflation, 2016-20
Table 17: Italy consumer price index (absolute), 2016-20
Table 18: Italy exchange rate, 2016-20

List of Figures
Figure 1: Italy mobile phones market value: $ billion, 2016-20
Figure 2: Italy mobile phones market volume: Average MOU, 2016-20
Figure 3: Italy mobile phones market geography segmentation: % share, by value, 2020
Figure 4: Italy mobile phones market value forecast: $ billion, 2020-25
Figure 5: Italy mobile phones market volume forecast: Average MOU, 2020-25
Figure 6: Forces driving competition in the mobile phones market in Italy, 2020
Figure 7: Drivers of buyer power in the mobile phones market in Italy, 2020
Figure 8: Drivers of supplier power in the mobile phones market in Italy, 2020
Figure 9: Factors influencing the likelihood of new entrants in the mobile phones market in Italy, 2020
Figure 10: Factors influencing the threat of substitutes in the mobile phones market in Italy, 2020
Figure 11: Drivers of degree of rivalry in the mobile phones market in Italy, 2020
Note: Product cover images may vary from those shown
  • Telecom Italia S.p.A.
  • Vodafone Group Plc
Note: Product cover images may vary from those shown
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