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Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

  • ID: 5353277
  • Report
  • June 2021
  • Region: Global
  • 142 pages
  • IMARC Group

FEATURED COMPANIES

  • Adobe Inc.
  • Criteo
  • Google LLC
  • MediaMath Inc.
  • PubMatic Inc.
  • Smaato Inc.
  • MORE
The global real-time bidding market exhibited strong growth during 2015-2020. Real-time bidding (RTB) refers to the process of buying and selling online advertisements, impressions or views through live, automated auctions. It is a crucial component of programmatic buying, where once the buyer wins an auction, his/her advertisement is instantly displayed on the publisher’s website. Instead of inventory-centric and bulk buying, real-time bidding mimics the functioning of the stock exchange and uses computer-based algorithms to make the trade in milliseconds. It enhances the effectiveness of advertising campaigns by analyzing demographics and behavioral data obtained from the internet, thus aiding in improved attribution accuracy, and greater transparency and profit margins, while reducing media wastage and overall costs.

The key factors driving the growth of the market include the proliferation of various social media platforms and the rapidly increasing number of internet users across the globe. The thriving e-commerce and retail industries are also providing a boost to the market. Consumers are increasingly spending time surfing the internet and watching online content through smartphones, computers and laptops. This has encouraged the advertisers to invest in RTB video ads, as they are proving to be a powerful tool to engage the target audience. Additionally, increasing service adoption by businesses to display personalized ads to individual users according to their online activity is also creating a positive impact on the market. Advertisers can buy and sell individual page views in real-time to enhance their campaign efficiency and brand awareness. Moreover, the integration of digital marketing, machine learning (ML) and artificial intelligence (AI) techniques with the bidding software is projected to drive the market further. Other factors, such as significant growth and advancements in the media and entertainment industry, along with the rising trend of digital marketing, are also creating a positive outlook for the market. Looking forward, the global real-time bidding market is expected to grow at a CAGR of around 22% during the forecast period (2021-2026).

The publisher’s latest report provides a deep insight into the global real-time bidding market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the real-time bidding market in any manner.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global real-time bidding market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, auction type, advertisement format, application and device.

Breakup by Auction Type:
  • Open Auction
  • Invitation-Auction
Breakup by Advertisement Format:
  • Video
  • Image
Breakup by Application:
  • Media & Entertainment
  • Retail and E-commerce
  • Games
  • Travel & Luxury
  • Mobile Applications
  • Others
Breakup by Device:
  • Mobile
  • Desktop
  • Others
Breakup by Region:
  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Columbia
  • Chile
  • Peru
  • Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Iran
  • United Arab Emirates
  • Others
Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Adobe Inc., AppNexus, Criteo, Facebook Inc., Google LLC, Match2One AB, MediaMath Inc., MoPub, PubMatic Inc., Salesforce Inc., Smaato Inc., The Rubicon Project Inc., Verizon Media, WPP PLC, YANDEX LLC, etc.

Key Questions Answered in This Report:
  • How has the global real-time bidding market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global real-time bidding market?
  • What is the breakup of the market based on the auction type?
  • What is the breakup of the market based on the advertisement format?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the device?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the market?
  • What is the structure of the global real-time bidding market and who are the key players?
  • What is the degree of competition in the market?
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Adobe Inc.
  • Criteo
  • Google LLC
  • MediaMath Inc.
  • PubMatic Inc.
  • Smaato Inc.
  • MORE
1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Real-Time Bidding Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Auction Type
6.1 Open Auction
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Invitation-Auction
6.2.1 Market Trends
6.2.2 Market Forecast

7 Market Breakup by Advertisement Format
7.1 Video
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Image
7.2.1 Market Trends
7.2.2 Market Forecast

8 Market Breakup by Application
8.1 Media & Entertainment
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Retail and E-commerce
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Games
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Travel & Luxury
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Mobile Applications
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast

9 Market Breakup by Device
9.1 Mobile
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Desktop
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Others
9.3.1 Market Trends
9.3.2 Market Forecast

10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Argentina
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.4.4 Columbia
10.4.4.1 Market Trends
10.4.4.2 Market Forecast
10.4.5 Chile
10.4.5.1 Market Trends
10.4.5.2 Market Forecast
10.4.6 Peru
10.4.6.1 Market Trends
10.4.6.2 Market Forecast
10.4.7 Others
10.4.7.1 Market Trends
10.4.7.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Turkey
10.5.1.1 Market Trends
10.5.1.2 Market Forecast
10.5.2 Saudi Arabia
10.5.2.1 Market Trends
10.5.2.2 Market Forecast
10.5.3 Iran
10.5.3.1 Market Trends
10.5.3.2 Market Forecast
10.5.4 United Arab Emirates
10.5.4.1 Market Trends
10.5.4.2 Market Forecast
10.5.5 Others
10.5.5.1 Market Trends
10.5.5.2 Market Forecast

11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis
12.1 Overview
12.2 Inbound Logistics
12.3 Operations
12.4 Outbound Logistics
12.5 Marketing and Sales
12.6 Service

13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Adobe Inc.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 AppNexus
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Criteo
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.4 Facebook Inc.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Google LLC
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 SWOT Analysis
15.3.6 Match2One AB
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Mediamath Inc.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 MoPub
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 PubMatic Inc.
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Salesforce Inc.
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 Smaato, Inc.
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.12 The Rubicon Project Inc.
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.12.3 Financials
15.3.13 Verizon Media
15.3.13.1 Company Overview
15.3.13.2 Product Portfolio
15.3.14 WPP PLC
15.3.14.1 Company Overview
15.3.14.2 Product Portfolio
15.3.14.3 Financials
15.3.14.4 SWOT Analysis
15.3.15 YANDEX LLC
15.3.15.1 Company Overview
15.3.15.2 Product Portfolio

List of Figures
Figure 1: Global: Real-Time Bidding Market: Major Drivers and Challenges
Figure 2: Global: Real-Time Bidding Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Real-Time Bidding Market: Breakup by Auction Type (in %), 2020
Figure 4: Global: Real-Time Bidding Market: Breakup by Advertisement Format (in %), 2020
Figure 5: Global: Real-Time Bidding Market: Breakup by Application (in %), 2020
Figure 6: Global: Real-Time Bidding Market: Breakup by Device (in %), 2020
Figure 7: Global: Real-Time Bidding Market: Breakup by Region (in %), 2020
Figure 8: Global: Real-Time Bidding Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 9: Global: Real-Time Bidding (Open Auction) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Real-Time Bidding (Open Auction) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Real-Time Bidding (Invitation-Auction) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Real-Time Bidding (Invitation-Auction) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Real-Time Bidding (Video) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Real-Time Bidding (Video) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Real-Time Bidding (Image) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Real-Time Bidding (Image) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Real-Time Bidding (Media & Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Real-Time Bidding (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Real-Time Bidding (Retail and E-commerce) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Real-Time Bidding (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Real-Time Bidding (Games) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Real-Time Bidding (Games) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Real-Time Bidding (Travel & Luxury) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: Real-Time Bidding (Travel & Luxury) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Global: Real-Time Bidding (Mobile Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Global: Real-Time Bidding (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Global: Real-Time Bidding (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Global: Real-Time Bidding (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Global: Real-Time Bidding (Mobile) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Global: Real-Time Bidding (Mobile) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Global: Real-Time Bidding (Desktop) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Global: Real-Time Bidding (Desktop) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Global: Real-Time Bidding (Other Devices) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Global: Real-Time Bidding (Other Devices) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: North America: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: North America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: United States: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: United States: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Canada: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Canada: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Asia Pacific: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Asia Pacific: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: China: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: China: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Japan: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: Japan: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: India: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: India: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: South Korea: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: South Korea: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Australia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Australia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Indonesia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Indonesia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: Europe: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: Europe: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Germany: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: Germany: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: France: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: France: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: United Kingdom: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: United Kingdom: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Italy: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Italy: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Spain: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Spain: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Russia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Russia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: Latin America: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: Latin America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Brazil: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Brazil: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Mexico: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 78: Mexico: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Argentina: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: Argentina: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Columbia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 82: Columbia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Chile: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 84: Chile: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Peru: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 86: Peru: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 87: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 88: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 89: Middle East and Africa: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 90: Middle East and Africa: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 91: Turkey: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 92: Turkey: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 93: Saudi Arabia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 94: Saudi Arabia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 95: Iran: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 96: Iran: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 97: United Arab Emirates: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 98: United Arab Emirates: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 99: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
Figure 100: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 101: Global: Real-Time Bidding Industry: SWOT Analysis
Figure 102: Global: Real-Time Bidding Industry: Value Chain Analysis
Figure 103: Global: Real-Time Bidding Industry: Porter’s Five Forces Analysis

List of Tables
Table 1: Global: Real-Time Bidding Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Real-Time Bidding Market Forecast: Breakup by Auction Type (in Million US$), 2021-2026
Table 3: Global: Real-Time Bidding Market Forecast: Breakup by Advertisement Format (in Million US$), 2021-2026
Table 4: Global: Real-Time Bidding Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 5: Global: Real-Time Bidding Market Forecast: Breakup by Device (in Million US$), 2021-2026
Table 6: Global: Real-Time Bidding Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: Real-Time Bidding Market: Competitive Structure
Table 8: Global: Real-Time Bidding Market: Key Players
Note: Product cover images may vary from those shown
  • Adobe Inc.
  • AppNexus
  • Criteo
  • Facebook Inc.
  • Google LLC
  • Match2One AB
  • MediaMath Inc.
  • MoPub
  • PubMatic Inc.
  • Salesforce Inc.
  • Smaato Inc.
  • The Rubicon Project Inc.
  • Verizon Media
  • WPP PLC
  • YANDEX LLC
Note: Product cover images may vary from those shown

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