Challenger Operators in Asia-Pacific - Status, Market Impact and Strategies for Success

This report presents an executive-level overview of challenger operators state of play, developments, and strategies, including in the context of 5G, fixed-mobile convergence (FMC), digital services, B2B services, and fiber network deployments. This report highlights the main strategies for challenger operators growth in Asia-Pacific, gives an overview of the key models for challenger operators in the region, deep dives into the latest developments and regional trends in the challenger operator space, and provides an overview and a set of recommendations on the positioning, value propositions and future growth approaches that the different types of challenger operators across Asia-Pacific can adopt.

Section 1: Challenger Operators Blueprint for Growth: this section provides a set of sample growth positioning approaches for challenger operators, as they move from competitive parity to competitive disruption

Section 2: Challenger Telcos in Asia-Pacific: Status, Developments & Growth Positioning Approaches: This section sets out challenger telcos status as well as their latest developments in Asia-Pacific; it then goes on to cover growth approaches for challenger telcos in Asia-Pacific: from price leadership, to more-for-more approaches, digital services, FTTH/B and 5G differentiation, as well as B2B and vertical industries value propositions.

Section 3: Case Studies: this section examines four challenger operators case studies, providing context and background to their creation, how they have and intend to differentiate in the future and their wider growth strategies.

Section 4: Key Takeaways and Recommendations: this section provides a summary of key takeaways and recommendations in terms of expected market opportunities, differentation factors, service portfolios, and growth strategies for challenger operators.

'The report covers in detail the refreshed growth positioning approaches challenger operators are taking in Asia-Pacific in response to incumbent operators. These challengers are aiming to competitively challenge their local market through a combination of strategies such as more-for-more, digital disruption, 5G and FTTH/B differentiation. The challenger operators covered are diverse in positioning and growth strategies, as there is no-one-size-fits-all approach to the Asia-Pacific telecoms market.

Scope

• Subject to an increasingly competitive telecoms market, challenger operators must integrate familiar/legacy growth approaches with refreshed strategies and technologies to grow.
• The competition has heated up with new entrants such as Jio, Rakuten Mobile, and TPG Telecom (Singapore) having plunged several markets into intense price wars.
• Some of these challengers are digital core and digital native companies that are willing to take a loss on the telecoms business in order to boost the value of their e-commerce business by a much greater magnitude as they leverage the synergies created by making internet access affordable and widespread.
• Rakuten Mobile is also pioneering an innovative cloud native mobile network that has shown to greatly reduce capital and operational expenditure, further enabling its disruptive strategy.
• Conventional challengers have been engaging in mergers and acquisitions to gain economies of scale and/or to obtain fixed mobile convergence capabilities.

Reasons to Buy

• The report offers a comprehensive and detailed understanding of the differentiation strategies and growth positioning approaches for challenger operators in Asia-Pacific.
• The report describes the strategies, investments, and partnerships that challenger operators are making to remain competitive in an increasingly contested market.
• The report provides an overview of current strategies pursued by challenger operators, as well as future growth positioning approaches.
• The report will help telcos, both challenger and otherwise to understand the latest growth positioning approaches and the need to diversify these across Asia-Pacific.