This report looks at the top 10 global consumer trends The publisher has identified as set to have the most impact on business in 2021. It explores the changing consumer values and behaviour driving the trends, the impact on business, examples of company responses and the future outlook for each trend.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The publisher’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The publisher’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Table of Contents
- Introduction
- Building Back Better
- Craving Convenience
- Outdoor Oasis
- Phygital Reality
- Playing with Time
- Restless and Rebellious
- Safety Obsessed
- Shaken and Stirred
- Shaken and Stirred
- Thoughtful Thrifters
- Workplaces in New Spaces
- Conclusion