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Wallpaper Market Size, Share & Trends Analysis Report by Product (Vinyl, Nonwoven, Paper, Fabric), by End Use (Residential, Commercial), by Region, and Segment Forecasts, 2022-2030

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    Report

  • 83 Pages
  • September 2022
  • Region: Global
  • Grand View Research
  • ID: 5390557
The global wallpaper market size is expected to reach USD 2.44 billion by 2030. The market is anticipated to register a CAGR of 4.3% from 2022 to 2030. The growth is primarily driven by the rising disposable income, the growing trend of home remodeling, and the major initiatives taken by market players to offer a variety of products. Commercial uses of wallpaper in hotels, restaurants, and hospitals across the globe are expected to boost the growth of the residential wallpaper industry.

The market is highly competitive due to the presence of a high number of companies with vast strong brand images, geographic presence, and wide distribution networks. Market players are expected to increase their focus on innovation with increasing R&D activities. For instance, in September 2020, AS Creation Tapeten AG revised the online shop with new functions like motifs and room configurators. These functions allow digital prints to be applied to individual walls and wallpapers.

Key players in the industry are concentrating on the launch of eco-friendly and aesthetically pleasing wallpaper in different designs and styles. Consumers are preferring peel and stick wallpapers as these are easy to use. Various firms are implementing strategies such as partnerships and acquisitions to gain market share. For instance, Blik Inc. introduced new self-adhesive removable wallpapers with new designs and sizes for interiors and exteriors, accelerating the sales of removable wallpaper.

North America held the largest revenue share in 2021, owing to the rise in the inclination of people in North America toward home renovation projects that includes personalizing according to their needs and recent trends. For instance, according to a remodeling survey from the National Association of Home Builders, 40% of the houses in North America are more than 50 years old anticipating there will be an increase in renovation spending in the coming years.

Additionally, the rising number of hypermarkets, specialty food stores, and supermarkets across the globe has significantly boosted the adoption of Residential Wallpapers. According to the Food Institute, Costco is expected to open around 22 new warehouses each year, with 75% of them located in the U.S. The retailer also plans to open three new stores in Bradenton, Florida; Bismarck, North Dakota; and Plainfield, Illinois. Similarly, Walmart invested billions in new stores and improvements throughout 2019.

Wallpaper Market Report Highlights

  • Vinyl-based wallpaper was valued at USD 610.4 million in 2021 and is expected to grow at a CAGR of over 3.0% from 2022 to 2030. The demand for vinyl-based wallpaper can be attributed to a high preference for these products in the residential and commercial sectors
  • The nonwoven segment is expected to witness a substantial CAGR of around 4.8% from 2022 to 2030. Nonwoven wallpapers remain stable in dry and humid conditions when combined with the printing solution. These wallpapers provide an ideal mix of natural and synthetic fibers which are utilized for producing coffee filters, tea bags, and gauze
  • Asia Pacific was valued a USD 348.9 million in 2021 and is expected to register a CAGR of over 5.0% over the forecast period. The region’s hospitality sector is booming as it is one of the popular travel destinations owing to the diversity provided in this region


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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. End-use Outlook
2.4. Regional Outlook
Chapter 3. Wallpaper Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Wallpaper Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Industry Challenges
3.5.4. Industry Opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrants
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Wallpaper Market
3.8. Market Entry Strategies
3.9. COVID Impact on the Wallpaper Market
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Wallpaper Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2021 & 2030
5.2. Vinyl
5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.3. Nonwoven
5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.4. Paper
5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.5. Fabric
5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
5.6. Others
5.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 6. Wallpaper Market: End-use Estimates & Trend Analysis
6.1. End-use Movement Analysis & Market Share, 2021 & 2030
6.2. Residential
6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
6.3. Commercial
6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
Chapter 7. Wallpaper Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2021 & 2030
7.2. North America
7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.2.3. Market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.2.4.3. Market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
7.2.5. Canada
7.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.2.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.2.5.3. Market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.3. Market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
7.3.4. U.K.
7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.4.3. Market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
7.3.5. Germany
7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.3.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.3.5.3. Market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.3. Market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.4.3. Market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
7.4.5. India
7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.4.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.4.5.3. Market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.5.3. Market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.5.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.5.4.3. Market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.6.3. Market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
7.6.4. South Africa
7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
7.6.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
7.6.4.3. Market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2021
Chapter 9. Company Profiles
9.1. Sangetsu Corporation
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. York Wall Coverings Inc.
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Brewster Wallpaper Corporation
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. F. Schumacher & Co.
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. AS Creation Tapeten AG.
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. Osborne & Little
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. The Romo Group
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. Grandeco
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. 4walls
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. Asian Paints.
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic Initiatives
List of Tables
1. Global wallpaper - Driving factor market analysis
2. Global wallpaper - Restraint factor market analysis
3. Wallpaper vinyl market estimates and forecast, 2017 - 2030 (USD Million)
4. Wallpaper nonwoven market estimates and forecast, 2017 - 2030 (USD Million)
5. Wallpaper paper-based market estimates and forecast, 2017 - 2030 (USD Million)
6. Wallpaper fabric market estimates and forecast, 2017 - 2030 (USD Million)
7. Wallpaper others market estimates and forecast, 2017 - 2030 (USD Million)
8. Residential wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
9. Commercial wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
10. North America wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
11. North America wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
12. North America wallpaper market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
13. U.S. wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
14. U.S. wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
15. U.S. wallpaper market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
16. Canada wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
17. Canada wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
18. Canada wallpaper market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
19. Europe wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
20. Europe wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
21. Europe wallpaper market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
22. U.K. wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
23. Germany wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
24. Germany wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
25. Germany wallpaper market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
26. Rest of Europe wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
27. Rest of Europe wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
28. Rest of Europe wallpaper market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
29. Asia Pacific wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
30. Asia Pacific wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
31. Asia Pacific wallpaper market estimates and forecasts by end-use, 2017 - 2030 (USD Million)
32. India wallpaper market estimates and forecast, 2017 - 2030 (USD Millions)
33. India wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
34. India wallpaper market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
35. China wallpaper market estimates and forecasts, 2017 - 2030 (USD Million)
36. China wallpaper market estimates and forecasts, by product, 2017 - 2030 (USD Million)
37. China wallpaper market estimates and forecasts, by end-use, 2017 - 2030 (USD Million)
38. Rest of Asia Pacific wallpaper market estimates and forecasts, 2017 - 2030 (USD Million)
39. Rest of Asia Pacific wallpaper market estimates and forecasts, by product, 2017 - 2030 (USD Million)
40. Rest of Asia Pacific wallpaper market estimates and forecasts, by end-use, 2017 - 2030 (USD Million)
41. Central and South America wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
42. Central and South America wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
43. Central and South America wallpaper market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
44. Brazil wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
45. Brazil wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
46. Brazil wallpaper market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
47. Rest of Central & South America wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
48. Rest of Central & South America wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
49. Rest of Central & South America wallpaper market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
50. Middle East & Africa wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
51. Middle East & Africa wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
52. Middle East & Africa wallpaper market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
53. South Africa wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
54. South Africa wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
55. South Africa wallpaper market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
56. Rest of Middle East & Africa wallpaper market estimates and forecast, 2017 - 2030 (USD Million)
57. Rest of Middle East & Africa wallpaper market estimates and forecast, by product, 2017 - 2030 (USD Million)
58. Rest of Middle East & Africa wallpaper market estimates and forecast, by end-use, 2017 - 2030 (USD Million)
59. Key company categorization 2021
List of Figures
1. Wallpaper market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Global wallpaper market - Product penetration & growth prospect mapping
7. Global wallpaper market - Value chain analysis
8. Wallpaper market: Porter’s Five Forces Analysis
9. Roadmap of the global wallpaper market
10. Wallpaper market: Product share (%) analysis, 2021 & 2030
11. Wallpaper market: End-use share (%) analysis, 2021 & 2030
12. Wallpaper market: Regional share (%) analysis, 2021 & 2030
13. Wallpaper market: Estimated company market share analysis, 2021 (%)

Companies Mentioned

  • Sangetsu Corporation
  • York Wall Coverings Inc.
  • Brewster Wallpaper Corporation
  • F. Schumacher & Co.
  • as Creation Tapeten Ag.
  • Osborne & Little
  • the Romo Group
  • Grandeco
  • 4Walls
  • Asian Paints.

Methodology

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Table Information