+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Aromatherapy Diffuser Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

  • PDF Icon


  • 124 Pages
  • August 2022
  • Region: Global
  • Mordor Intelligence
  • ID: 5394073
The global aromatherapy diffuser market was valued at USD 1,826.66 million in 2021, and it is projected to register a CAGR of 7.85% from 2022 to 2027.

In the aroma diffuser industry, a significant slowdown in diffuser sales was witnessed in the first quarter of 2020 due to a disruption in logistics and transportation. The market has also seen interruptions in the entire value chain from raw materials supply for production, packaging, and distribution. However, with the progressing R&D, the essential oils are known to have anti-inflammatory, immunomodulatory, bronchodilatory, and antiviral properties and are being proposed to have activity against the SARC-CoV-2 virus, which, in turn, positively impacted the aromatherapy diffuser market. Moreover, in the forecast period, the market is further expected to be driven by the desire to live a healthy lifestyle. Furthermore, the numerous health benefits of essential oils are expected to drive the product demand.

The growing prevalence of spas and wellness centers in Asia-Pacific, Europe, and North America caused a substantial surge in demand for aromatherapy diffusers, owing to their high efficacy and positive influence on the mental and physical health of the patrons visiting these establishments. Additionally, the increased consumer interest in spas is leading such facilities to install top-notch diffusers to supplement their economic growth.

Aromatherapy diffusers are being used by consumers worldwide to help improve the quality of air and create a pleasant environment, thereby enhancing the mood while also benefitting health. Furthermore, the utilization of essential oils in aromatherapy is perceived to help consumers experience healing benefits brought about by innovative temperature-controlled diffusing technology.

Key Market Trends

Surging Demand for Essential Oils

The growing consumer awareness regarding the proven benefits of essential oils on mental health is increasing the usage of these oils as a natural way to deal with health problems such as anxiety, depression, and attrition. Additionally, there has been a sharp increase in the number of people opting for self-medication to deal with different kinds of body aches and ailments such as the common cold. Furthermore, the various adverse effects of pharmaceutical products contributed to the rising demand for natural essential oils from consumers across the world. Essential oils, such as Ylang-ylang, chamomile, and clary sage, are perceived to impart several physical, mental, and emotional health benefits. For instance, chamomile essential oil is primarily used to scrap anxiety and insomnia, while rosemary and geranium greatly aid in uplifting one's mood. Orange essential oil is another product growing in popularity in the market. The oil helps in deodorizing while exuding its own fresh and energizing scent, leading consumers to enjoy a sedative, relaxing effect that simultaneously reduces anxiety and contributes to the feeling of being alert.

South America is the Fastest Growing Market for Aromatherapy Diffusers

Aromatherapy is gaining prominence as one of the ways to enhance consumers’ moods and health. The growing spa and wellness industry in the region is boosting the demand for luxury items, like aromatherapy diffusers. In spa treatments, a wide range of aromatic essential oils diffused in designer aromatherapy diffusers, along with the soothing atmosphere and various massage techniques, is used therapeutically. Also, nowadays, consumers of South America want to create the feel of the spa or Mediterranean at home due to hectic and busy lifestyles, as well as a rise in various health problems. Such factors, in turn, are boosting the sales of aromatherapy diffusers in the region. Moreover, the expansion of the premium product market and an increasing number of young consumers seeking luxury products, as well as the speedily growing popularity of social media and online retailers, are fueling the demand for aromatherapy diffusers.

Competitive Landscape

The market is competitive, with the presence of a significant number of local and international players operating in the market. The sustainable competitive advantage through differentiation is high, as the manufacturers are increasingly introducing product innovations in terms of customization, infusion, price, and features. This has led to a high degree of competition in the market. In addition to the companies listed in the report, companies, such as Aromatec Inc. and Oasis Diffusers, are heavily involved in the launching of innovative solutions. These players offer aromatherapy shower diffusers using a patented filtration process that diffuses essential oils perfectly. Also, the major players in the market, such as ArOmis Aromatherapy, Edens Garden, and Organic Aromas, use different promotional activities to create interest in the offering. For instance, ArOmis Aromatherapy offers a 25% discount on all purchases to their "Pro Buyer" category wholesale buyers.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.

Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Ultrasonic
5.1.2 Nebulizer
5.1.3 Other Product Types
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Retailers
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Russia Italy Rest of Europe
5.3.3 Asia-Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle-East and Africa South Africa United Arab Emirates Rest of Middle-East and Africa
6.1 Most Adopted Strategies
6.2 Market Positioning of Players
6.3 Company Profiles
6.3.1 Puzhen Life Co. Ltd
6.3.2 NOW Health Group Inc.
6.3.3 ZAQ
6.3.4 doTERRA
6.3.5 Organic Aromas
6.3.6 Aromis Aromatherapy
6.3.7 Edens Garden
6.3.8 Newell Brands Inc.
6.3.9 Alessi
6.3.10 Scentsy Inc.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Puzhen Life Co. Ltd
  • NOW Health Group Inc.
  • ZAQ
  • doTERRA
  • Organic Aromas
  • Aromis Aromatherapy
  • Edens Garden
  • Newell Brands Inc.
  • Alessi
  • Scentsy Inc.