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Pay TV Market By Type and Application: Global Opportunity Analysis and Industry Forecast, 2021-2028

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    Report

  • 197 Pages
  • May 2021
  • Region: Global
  • Allied Market Research
  • ID: 5394250
Pay TV is a subscription to a television service from a cable, satellite or telephone company, is a service through which television programs are transmitted in scrambled form to those who have paid for it, hence it is also called as subscription television. Increasing new channels and shows, also advancement in technology and coming up of smart TV are the major factors that may bring evolution in the pay TV market.

Further, video on demand, personalized content and HD viewing are some of the features of pay TV, which are boosting the growth of the pay TV market. However, the emerging OTT platform such as Netflix, Amazon Prime, and hotstar, restricts the growth of the pay TV market. Further, the increasing number of subscribers and the growing demand for the IPTV is expected to provide lucrative opportunities for the global pay TV market during the forecast period.

The pay TV market is segmented based on type, application, and region. By type, the market is categorized into Cable TV, Satellite TV and IPTV. By application, the market is bifurcated into residential and commercial. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA along with their prominent countries.

The key players profiled in this report include Airtel Digital TV, DirecTV, DISH Network Corporation, Dish TV India Limited, Foxtel, Rostelecom, Charter Communications (Spectrum), Tata Sky, and Xfinity (Comcast Corporation). These

KEY PLAYERS

have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, regional expansion, and collaborations, to enhance their market penetration.
Pay TV Market Key Segments

By Type

  • Cable TV
  • Satellite TV
  • IPTV

By Application

  • Residential
  • Commercial

By Region

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

Key market players

  • Airtel Digital TV
  • DirecTV
  • DISH Network Corporation
  • Dish TV India Limited
  • Foxtel
  • Rostelecom
  • Charter Communications (Spectrum)
  • Tata Sky
  • Xfinity (Comcast Corporation)

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3: MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top impacting factors
3.2.2. Top Investment Pockets
3.3. PORTER’S FIVE FORCES ANALYSIS
3.4. MARKET DYNAMICS
3.4.1. Drivers
3.4.1.1. Increasing number of Subscribers
3.4.1.2. Reduction in Subscription cost
3.4.1.3. Increasing demand of IPTV
3.4.2. Restraint
3.4.2.1. Content Security
3.4.3. Opportunities
3.4.3.1. Emerging of OTT platforms
3.4.3.2. Increasing number of new channels
3.5. COVID IMPACT
3.5.1. Impact on market size
3.5.2. End user trends, preferences, and budget impact
CHAPTER 4: GLOBAL PAY TV MARKET, BY TYPE
4.1. OVERVIEW
4.2. CABLE TV
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis, by country
4.3. SATTELITE TV
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis, by country
4.4. IPTV
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market analysis, by country
CHAPTER 5: GLOBAL PAY TV MARKET, BY APPLICATION
5.1. OVERVIEW
5.2. RESIDENTIAL
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis, by country
5.3. COMMERCIAL
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis, by country
CHAPTER 6: PAY TV MARKET, BY REGION
6.1. OVERVIEW
6.2. NORTH AMERICA
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast, by type
6.2.3. Market size and forecast, by application
6.2.4. Market analysis, by country
6.2.4.1. U. S.
6.2.4.1.1. Market size and forecast, by type
6.2.4.1.2. Market size and forecast, by application
6.2.4.2. Canada
6.2.4.2.1. Market size and forecast, by type
6.2.4.2.2. Market size and forecast, by application
6.2.4.3. Mexico
6.2.4.3.1. Market size and forecast, by type
6.2.4.3.2. Market size and forecast, by application
6.3. EUROPE
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by type
6.3.3. Market size and forecast, by application
6.3.4. Market analysis, by country
6.3.4.1. Germany
6.3.4.1.1. Market size and forecast, by type
6.3.4.1.2. Market size and forecast, by application
6.3.4.2. UK
6.3.4.2.1. Market size and forecast, by type
6.3.4.2.2. Market size and forecast, by application
6.3.4.3. France
6.3.4.3.1. Market size and forecast, by type
6.3.4.3.2. Market size and forecast, by application
6.3.4.4. Italy
6.3.4.4.1. Market size and forecast, by type
6.3.4.4.2. Market size and forecast, by application
6.3.4.5. Rest of Europe
6.3.4.5.1. Market size and forecast, by type
6.3.4.5.2. Market size and forecast, by application
6.4. ASIA-PACIFIC
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by type
6.4.3. Market size and forecast, by application
6.4.4. Market analysis, by country
6.4.4.1. China
6.4.4.1.1. Market size and forecast, by type
6.4.4.1.2. Market size and forecast, by application
6.4.4.2. Japan
6.4.4.2.1. Market size and forecast, by type
6.4.4.2.2. Market size and forecast, by application
6.4.4.3. India
6.4.4.3.1. Market size and forecast, by type
6.4.4.3.2. Market size and forecast, by application
6.4.4.4. South Korea
6.4.4.4.1. Market size and forecast, by type
6.4.4.4.2. Market size and forecast, by application
6.4.4.5. Rest of Asia-Pacific
6.4.4.5.1. Market size and forecast, by type
6.4.4.5.2. Market size and forecast, by application
6.5. LAMEA
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by type
6.5.3. Market size and forecast, by application
6.5.4. Market analysis, by country
6.5.4.1. Latin America
6.5.4.1.1. Market size and forecast, by type
6.5.4.1.2. Market size and forecast, by application
6.5.4.2. Middle East
6.5.4.2.1. Market size and forecast, by type
6.5.4.2.2. Market size and forecast, by application
6.5.4.3. Africa
6.5.4.3.1. Market size and forecast, by type
6.5.4.3.2. Market size and forecast, by application
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. INTRODUCTION
7.1.1. Market player positioning, 2019
7.2. TOP WINNING STRATEGIES
7.3. COMPETITIVE DASHBOARD
7.4. COMPETITIVE HEATMAP
7.5. PRODUCT MAPPING
CHAPTER 8: COMPANY PROFILES
8.1. AIRTEL DIGITAL TV
8.1.1. Company overview
8.1.2. Key executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. Business performance
8.1.7. Key strategic moves and developments
8.2. DIRECTV
8.2.1. Company overview
8.2.2. Key executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. R&D expenditure
8.2.7. Business performance
8.2.8. Key strategic moves and developments
8.3. DISH NETWORK CORPORATION
8.3.1. Company overview
8.3.2. Key executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. R&D Expenditure
8.3.7. Business performance
8.3.8. Key strategic moves and developments
8.4. DISH TV INDIA LIMITED
8.4.1. Company overview
8.4.2. Key executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Business performance
8.4.7. Key strategic moves and developments
8.5. FETCH TV
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Key strategic moves and developments
8.6. FOXTEL
8.6.1. Company overview
8.6.2. Key executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. Key strategic moves and developments
8.7. ROSTELECOM
8.7.1. Company overview
8.7.1. Key executives
8.7.2. Company snapshot
8.7.3. Operating business segments
8.7.4. Product portfolio
8.7.5. Business performance
8.7.6. Key strategic moves and developments
8.8. CHARTER COMMUNICATIONS (SPECTRUM)
8.8.1. Company overview
8.8.2. Key executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.6. Product portfolio
8.8.7. Business performance
8.8.8. Key strategic moves and developments
8.9. TATA SKY
8.9.1. Company overview
8.9.2. Key executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Key strategic moves and developments
8.10. XFINITY (COMCAST CORPORATION)
8.10.1. Company overview
8.10.2. Key executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance
8.10.7. Key strategic moves and developments
List of Tables
Table 01. Global Pay Tv Market, by Type, 2020-2028 ($Million)
Table 02. Pay Tv Market for Cable Tv, by Region, 2019-2028 ($Million)
Table 03. Pay Tv for Satellite Tv, by Region, 2019-2028 ($Million)
Table 04. Pay Tv for Iptv, by Region, 2019-2028 ($Million)
Table 05. Global Pay Tv Market, by Application, 2019-2028 ($Million)
Table 06. Pay Tv Market for Residential, by Region, 2019-2028 ($Million)
Table 07. Pay Tv Market for Commercial, by Region, 2020-2028 ($Million)
Table 08. Pay Tv Market Revenue, by Region, 2019-2028 ($Million)
Table 09. North America Pay Tv Market, by Type, 2019-2028 ($Million)
Table 10. North America Pay Tv Market, by Application, 2019-2028 ($Million)
Table 11. U.S. Pay Tv Market, by Type, 2019-2028 ($Million)
Table 12. U.S. Pay Tv Market, by Applciation, 2019-2028 ($Million)
Table 13. Canada Pay Tv Market, by Type, 2019-2028 ($Million)
Table 14. Canada Pay Tv Market, by Application, 2019-2028 ($Million)
Table 15. Mexico Pay Tv Market, by Type, 2019-2028 ($Million)
Table 16. Mexico Pay Tv Market, by Application, 2019-2028 ($Million)
Table 17. Europe Pay Tv Market, by Type, 2019-2028 ($Million)
Table 18. Europe Pay Tv Market, by Application, 2019-2028 ($Million)
Table 19. Germany Pay Tv Market, by Type, 2019-2028 ($Million)
Table 20. Germany Pay Tv Market, by Application, 2019-2028 ($Million)
Table 21. UK Pay Tv Market, by Type, 2019-2028 ($Million)
Table 22. UK Pay Tv Market, by Connectivity, 2019-2028 ($Million)
Table 23. France Pay Tv Market, by Type, 2019-2028 ($Million)
Table 24. France Pay Tv Market, by Application, 2019-2028 ($Million)
Table 25. Italy Pay Tv Market, by Type, 2019-2028 ($Million)
Table 26. Italy Pay Tv Market, by Application, 2019-2028 ($Million)
Table 27. Rest of Europe Pay Tv Market, by Type, 2019-2028 ($Million)
Table 28. Rest of Europe Pay Tv Market, by Application, 2019-2028 ($Million)
Table 29. Asia-Pacific Pay Tv Market, by Type, 2019-2028 ($Million)
Table 30. Asia-Pacific Pay Tv Market, by Application, 2019-2028 ($Million)
Table 31. China Pay Tv Market, by Type, 2019-2028 ($Million)
Table 32. China Pay Tv Market, by Application, 2019-2028 ($Million)
Table 33. Japan Pay Tv Market, by Type, 2019-2028 ($Million)
Table 34. Japan Pay Tv Market, by Application, 2019-2028 ($Million)
Table 35. India Pay Tv Market, by Type, 2019-2028 ($Million)
Table 36. India Pay Tv Market, by Application, 2019-2028 ($Million)
Table 37. South Korea Pay Tv Market, by Type, 2019-2028 ($Million)
Table 38. South Korea Pay Tv Market, by Application, 2019-2028 ($Million)
Table 39. Rest of Asia-Pacific Pay Tv Market, by Type, 2019-2028 ($Million)
Table 40. Rest of Asia-Pacific Pay Tv Market, by Application, 2019-2028 ($Million)
Table 41. LAMEA Pay Tv Market, by Type, 2019-2028 ($Million)
Table 42. LAMEA Pay Tv Market, by Application, 2019-2028 ($Million)
Table 43. Latin America Pay Tv Market, by Type, 2019-2028 ($Million)
Table 44. Latin America Pay Tv Market, by Application, 2019-2028 ($Million)
Table 45. Middle East Pay Tv Market, by Type, 2019-2028 ($Million)
Table 46. Middle East Pay Tv Market, by Application, 2019-2028 ($Million)
Table 47. Africa Pay Tv Market, by Type, 2019-2028 ($Million)
Table 48. Africa Pay Tv Market, by Applciation, 2019-2028 ($Million)
Table 49. Airtel: Key Executives
Table 50. Airtel: Company Snapshot
Table 51. Airtel: Operating Segments
Table 52. Airtel: Product Portfolio
Table 53. Airtel: Key Strategic Moves and Developments
Table 54. At&T (Directv): Key Executives
Table 55. At&T (Directv): Company Snapshot
Table 56. At&T (Directv): Operating Segments
Table 57. At&T (Directv): Product Portfolio
Table 58. At&T (Directv): Key Strategic Moves and Developments
Table 59. Dish Network Corporation: Key Executives
Table 60. Dish Network Corporation: Company Snapshot
Table 61. Dish Network Corporation: Operating Segments
Table 62. Dish Network Corporation: Product Portfolio
Table 63. Dish Network Corporation: Key Strategic Moves and Developments
Table 64. Dish Tv India Limited: Key Executives
Table 65. Dish Tv India Limited: Company Snapshot
Table 66. Dish Tv India Limited: Operating Segments
Table 67. Dish Tv India Limited: Product Portfolio
Table 68. Dish Tv India Limited: Key Strategic Moves and Developments
Table 69. Fetch Tv: Key Executives
Table 70. Fetch Tv: Company Snapshot
Table 71. Fetch Tv: Operating Segments
Table 72. Fetch Tv: Product Portfolio
Table 73. Fetch Tv: Key Strategic Moves and Developments
Table 74. Foxtel: Key Executives
Table 75. Foxtel: Company Snapshot
Table 76. Foxtel: Operating Segments
Table 77. Foxtel: Product Portfolio
Table 78. Foxtel: Key Strategic Moves and Developments
Table 79. Rostelecom: Key Executives
Table 80. Rostelecom: Company Snapshot
Table 81. Rostelecom: Operating Segments
Table 82. Rostelecom: Product Portfolio
Table 83. Rostelecom: Key Strategic Moves and Developments
Table 84. Charter Communications (Spectrum): Key Executives
Table 85. Charter Communications (Spectrum): Company Snapshot
Table 86. Charter Communications (Spectrum): Operating Segments
Table 87. Charter Communications (Spectrum): Product Portfolio
Table 88. Charter Communications (Spectrum): Key Strategic Moves and Developments
Table 89. Tata Sky: Key Executives
Table 90. Tata Sky: Company Snapshot
Table 91. Tata Sky: Operating Segments
Table 92. Tata Sky: Product Portfolio
Table 93. Tata Sky: Key Strategic Moves and Developments
Table 94. Xfinity (Comcast Corporation): Key Executives
Table 95. Xfinity (Comcast Corporation): Company Snapshot
Table 96. Xfinity (Comcast Corporation): Operating Segments
Table 97. Xfinity (Comcast Corporation): Product Portfolio
Table 98. Xfinity (Comcast Corporation): Key Strategic Moves and Developments
List of Figures
Figure 01. Key Market Segments
Figure 02. Global Pay Tv Market Snapshot, by Segmentation
Figure 03. Pay Tv Market Snapshot, by Region
Figure 04. Top Impacting Factors
Figure 05. Moderate Bargaining Power of Suppliers
Figure 06. Moderate Threat of New Entrants
Figure 07. Moderate to High Threat of Substitutes
Figure 08. High Intensity of Rivalry
Figure 09. Moderate to High Bargaining Power of Buyers
Figure 10. Global Pay Tv Market, by Type, 2019-2028
Figure 11. Comparative Share Analysis of Pay Tv Market for Cable Tv, by Country, 2019 & 2028(%)
Figure 12. Comparative Share Analysis of Pay Tv Market for Satellite Tv, by Country, 2019 & 2028(%)
Figure 13. Comparative Share Analysis of Pay Tv Market for Satellite Tv, by Country, 2020 & 2028(%)
Figure 14. Global Pay Tv Market, by Application, 2019-2028
Figure 15. Comparative Share Analysis Pay Tv Market for Invitro Diagnostics, by Country, 2019 & 2028 (%)
Figure 16. Comparative Share Analysis of Pay Tv Market for Commercial, by Country, 2020 & 2028 (%)
Figure 17. Pay Tv Market, by Region, 2019-2028 (%)
Figure 18. Comparative Share Analysis of North America Pay Tv Market, by Country, 2019-2028 (%)
Figure 19. U.S. Pay Tv Market, 2019-2028 ($Million)
Figure 20. Canada Pay Tv Market, 2019-2028 ($Million)
Figure 21. Mexico Pay Tv Market, 2019-2028 ($Million)
Figure 22. Comparative Share Analysis of Europe Pay Tv Market, by Country, 2019-2028 (%)
Figure 23. Germany Pay Tv Market, 2019-2028 ($Million)
Figure 24. UK Pay Tv Market, 2019-2028 ($Million)
Figure 25. France Pay Tv Market, 2019-2028 ($Million)
Figure 26. Italy Pay Tv Market, 2019-2028 ($Million)
Figure 27. Rest of Europe Pay Tv Market, 2019-2028 ($Million)
Figure 28. Comparative Share Analysis of Asia-Pacific Pay Tv Market, by Country, 2019-2028 (%)
Figure 29. China Pay Tv Market, 2019-2028 ($Million)
Figure 30. Japan Pay Tv Market, 2019-2028 ($Million)
Figure 31. India Pay Tv Market, 2019-2028 ($Million)
Figure 32. South Korea Pay Tv Market, 2019-2028 ($Million)
Figure 33. Rest of Asia-Pacific Pay Tv Market, 2019-2028 ($Million)
Figure 34. Comparative Share Analysis of LAMEA Pay Tv Market, by Country, 2019-2028 (%)
Figure 35. Latin America Pay Tv Market, 2019-2028 ($Million)
Figure 36. Middle East Pay Tv Market, 2019-2028 ($Million)
Figure 37. Africa Pay Tv Market, 2019-2028 ($Million)
Figure 38. Market Player Positioning, 2020
Figure 39. Top Winning Strategies, by Year, 2017-2021*
Figure 40. Top Winning Strategies, by Development, 2017-2021*
Figure 41. Top Winning Strategies, by Company, 2017-2021*
Figure 42. Competitive Dashboard
Figure 43. Competitive Heatmap of Key Players
Figure 44. Product Mapping of Key Players
Figure 45. Airtel: Revenue, 2018-2020 ($Million)
Figure 46. Airtel: RevenU.S. are, by Segment, 2020 (%)
Figure 47. Airtel: RevenU.S. are, by Region, 2020 (%)
Figure 48. At&T (Directv): R&D Expenditure, 2018-2020 ($Million)
Figure 49. At&T (Directv): Revenue, 2018-2020 ($Million)
Figure 50. At&T (Directv): RevenU.S. are, by Segment, 2020 (%)
Figure 51. At&T (Directv): RevenU.S. are, by Region, 2020 (%)
Figure 52. Dish Network Corporation: R&D Expenditure, 2018-2020 ($Million)
Figure 53. Dish Network Corporation: Revenue, 2018-2020 ($Million)
Figure 54. Dish Network Corporation: RevenU.S. are, by Segment, 2020 (%)
Figure 55. Dish Tv India Limited: Revenue, 2018-2020 ($Million)
Figure 56. Rostelecom: Revenue, 2017-2019 ($Million)
Figure 57. Rostelecom: RevenU.S. are, by Segment, 2019 (%)
Figure 58. Charter Communications (Spectrum): Revenue, 2018-2020 ($Million)
Figure 59. Xfinity (Comcast Corporation): Revenue, 2018-2020 ($Million)
Figure 60. Xfinity (Comcast Corporation): RevenU.S. are, by Segment, 2020 (%)
Figure 61. Xfinity (Comcast Corporation): RevenU.S. are, by Region, 2020 (%)

Companies Mentioned

  • Airtel Digital TV
  • DirecTV
  • DISH Network Corporation
  • Dish TV India Limited
  • Foxtel
  • Rostelecom
  • Charter Communications (Spectrum)
  • Tata Sky
  • Xfinity (Comcast Corporation)

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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