Global Augmented Reality Headsets Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

The Global Augmented Reality Headsets Market is estimated to be USD 7.76 Bn in 2023 and is expected to reach USD 25.02 Bn by 2028 growing at a CAGR of 26.39%.

Market Dynamics

The major factor driving the growth of the global augmented reality headsets market is the growing usage of augmented reality apps by smartphone users, as well as other technological developments. The rapid use of smartphones and augmented reality apps are expected to drive demand in the future years. Furthermore, the requirement for a larger view field and the inclusion of highly precise sensors at a reduced cost propel market growth. In addition, an increase in funding and investments in augmented reality companies from big technology organizations, venture capitalists, and VR firms is expected to create more opportunities for market growth.

The major restraining factor in this industry is security and privacy concerns. These difficulties have arisen because of discrepancies in AR programming. In addition, the high initial cost to build new technology and its labor-intensive nature are expected to challenge the market growth.

Market Segmentation

• The Global Augmented Reality Headsets Market is segmented further based on Type, Application, and Geography.
• By Type, the market is classified into Standalone, Tethered, Smartphone-Enabled Headsets. Amongst all, the Standalone segment is estimated to hold the highest market share during the forecast period.
• By Application, the market is classified Enterprise and Consumer. Amongst the two, the Enterprise segment is estimated to hold the highest market share during the forecast period.
• By Geography, North America is projected to lead the market.

Recent Developments

1. Lenovo Introduces the Think Reality A3 the most versatile smart glasses ever designed for the Enterprise. - 10th January 2021.
2. Google Inc purchased North, a Canada-based augmented reality glasses maker. - 30th January 2020.

Company Profiles

Some of the companies covered in this report Acer Inc, Apple Inc, Avegant Corporation, Carl Zeiss AG, Dynabook Europe GmbH, Facebook Technologies, LLC, Google LLC, HMD-TECH etc.

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Augmented Reality Headsets Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
• The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report also contains the competitive analysis using Positioning Quadrants, the Proprietary competitive positioning tool.

Report Highlights:

• A complete analysis of the market, including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market