Netherlands Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Netherlands market.
The Netherlands baby food sector increased in 2020, although only marginally. Overall growth in value terms has been muted in recent years registering a CAGR of 0.9% during 2014-2020. However, volume sales fell in 2020, with the sector declining at a CAGR of 2.8% during 2014-2020 not helped by the fall in live births. Baby milks remain the most significant category within the market, with just under a half of value in 2020, although the finger foods category has proved to be the most dynamic over the past five years. Danone Group, Nestlé, and Hero Group are the top three companies. Danone Group retained the top spot in value and volume terms during 2014-2020 and remained leader in the milks, cereals, and meals categories. Hypermarkets & supermarkets represent the leading distribution channel in the Dutch baby food sector, with over two-thirds value share of 70.7% in 2020. In 2020, the Dutch economy was unable to maintain the momentum it had gained in the previous few years due to the COVID-19 pandemic. The country’s economy registered a GDP contraction of 5.7%, owing to the impact of the COVID-19 pandemic. The number of live births is forecast to increase over the next six years. Similarly, total population of the Netherlands is expected to grow steadily by 2026. In value terms, the Dutch baby food market is expected to grow at a CAGR of 4.6% during the 2020-2026 period while volumes are expected to revive and grow at a CAGR of 2.3%.
What else does this report offer?
Scope
Reasons to Buy
The Netherlands baby food sector increased in 2020, although only marginally. Overall growth in value terms has been muted in recent years registering a CAGR of 0.9% during 2014-2020. However, volume sales fell in 2020, with the sector declining at a CAGR of 2.8% during 2014-2020 not helped by the fall in live births. Baby milks remain the most significant category within the market, with just under a half of value in 2020, although the finger foods category has proved to be the most dynamic over the past five years. Danone Group, Nestlé, and Hero Group are the top three companies. Danone Group retained the top spot in value and volume terms during 2014-2020 and remained leader in the milks, cereals, and meals categories. Hypermarkets & supermarkets represent the leading distribution channel in the Dutch baby food sector, with over two-thirds value share of 70.7% in 2020. In 2020, the Dutch economy was unable to maintain the momentum it had gained in the previous few years due to the COVID-19 pandemic. The country’s economy registered a GDP contraction of 5.7%, owing to the impact of the COVID-19 pandemic. The number of live births is forecast to increase over the next six years. Similarly, total population of the Netherlands is expected to grow steadily by 2026. In value terms, the Dutch baby food market is expected to grow at a CAGR of 4.6% during the 2020-2026 period while volumes are expected to revive and grow at a CAGR of 2.3%.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- The baby milks category accounted for 48.8% of value sales in 2020, increasing from 45% in 2014, primarily due to the improving economic situation
- Between 2014 and 2020, baby cereals & dry meals value sales fell by 14.1%, reducing the market to €15.2 million (US$17.1 million)
- The baby wet meals category grew from €88 million (US$117.4 million) in 2014 to €91.6 million (US$102.9 million) in 2020, registering a CAGR of 0.7% over 2014-2020
- The baby finger foods category rose from €14.2 million (US$19 million) in 2014 to €17.3 million (US$19.4 million) in 2020, registering a CAGR of 3.3%
- The baby drinks category stands at €16.8 million (US$18.9 million) in 2020, and has declined by 27% since 2014
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive summary
- Market environment
- Value and volume growth analysis by region
- Growth analysis of Netherlands compared to other leading countries in the Western Europe market
- PCC and PCE of Netherlands compared to Global and Western Europe markets
- Background
- Births
- The consumer
- Socio-demographic trends
- Working women
- Breastfeeding trends
- Regulations
- Overview
- Netherlands baby food sector snapshot
- Market size analysis
- Manufacturer shares
- Category analysis
- Baby milks
- Baby cereals & dry meals
- Baby wet meals
- Baby finger foods
- Baby drinks
- Production and trade
- Imports
- Exports
- Distribution
- Channel share analysis
- Baby food retailing
- Economic background
- GDP growth and inflation
- Netherlands macroeconomic analysis
- Prospects and forecasts
- Population growth
- Birth & population projections
- Netherlands baby food sector forecast snapshot
- Impact of COVID-19
- Consumer attitude
- Definition
- Appendix
- Summary methodology
- About
List of Tables
- Birth & population trends, 2006-2020
- Live births by city & province, 2010, 2013-2019
- Non marital births, 2006-2015
- Live births by age group of mother %, 2010-2015
- Age of mother at birth of first child, 2010-2019
- Female employment trends, 2010-2019
- Working mothers, by age of baby and hours worked, % of mothers 2006-2013
- Breastfeeding trends in the Netherlands, 2020
- Breastfeeding trends by age of baby, 2014-2015
- Breastfeeding rates by age of baby and age or educational attainment of mother, 2004-2006
- Trends in bottle feeding
- Leading categories (value), 2020
- Leading categories (volume), 2020
- Baby food: manufacturer shares, value & volume, %, 2013-2020
- Baby food: manufacturer shares by category, %, 2020
- Baby milks: segmentation, value and volume, 2011-2017
- Baby milks: brand price positioning analysis, 2020
- Baby milks: manufacturer shares, % value & volume , 2014-2020
- Baby cereals & dry meals: facings by pack size, 2020
- Baby cereals & dry meals: brand price positioning analysis, 2020
- Baby cereals & dry meals: manufacturer shares, % value & volume , 2014-2020
- Baby wet meals brand price positioning analysis, 2020
- Baby wet meals: manufacturer shares, % value & volume , 2015-2020
- Baby finger foods: brand price positioning analysis, 2020
- Baby finger foods: manufacturer shares, % value & volume , 2014-2020
- Baby drinks brand price positioning analysis, 2020
- Baby drinks: manufacturer shares, % value & volume , 2014-2020
- Baby milks & cereals: trends in imports, 2013-2019
- Imports of baby milks & cereals by country of origin, 2017-2019
- Other baby food : trends in imports, 2013-2019
- Imports of other baby food by country of origin, 2017-2019
- Baby milks & cereals: trends in exports, 2013-2019
- Exports of baby milks & cereals by country of destination, 2017-2019
- Other baby food: trends in exports, 2013-2019
- Exports of other baby food by country of destination, 2017-2019
- Change in distribution share, 2014-2020
- Baby food: sales by outlet type, % value, 2013-2020
- Baby food: sales by type of food & outlet type, % value, 2020
- Birth & population projections, 2012-2026
- Leading categories (value), 2020
- Baby food: category growth, 2020-2026
- Definitions category
- Definitions terminology
- Baby population, 2006-2026
- Number of women of childbearing age by age group, 2010-2022
- Baby food: market value, current prices, 2014-2020
- Baby food: market value, constant prices, 2014-2020
- Baby food: market value, 2014-2020
- Baby food: market volume, 2014-2020
- Baby food: per capita expenditure, current prices, 2014-2020
- Baby food: per capita expenditure, constant prices, 2014-2020
- Baby food: per capita expenditure, US$, 2014-2020
- Baby food: per capita consumption, kg, 2014-2020
- Baby milks: category trends, 2014-2020
- Baby milks: category segmentation, value & volume, 2014-2020
- Baby milks liquid: brand price analysis, 2020
- Baby milks powder: brand price analysis, 2020
- Baby cereals & dry meals: category trends, 2014-2020
- Baby wet meals: category trends, 2014-2020
- Baby finger foods: category trends, 2014-2020
- Baby drinks: category trends, 2014-2020
- Baby food: market value forecasts, current prices, 2020-2026
- Baby food: market value forecasts, constant prices, 2020-2026
- Baby food: market value forecasts, 2020-2026
- Baby food: market volume forecasts, 2020-2026
- Baby food: per capita expenditure, current prices, 2020-2026
- Baby food: per capita expenditure, constant prices, 2020-2026
- Baby food: per capita expenditure, US$, 2020-2026
- Baby food: per capita consumption, kg, 2020-2026
- SKU allocation by product type
List of Figures
- Value and volume share of Netherlands in the Global and Western Europe baby food sector, 2019-2024
- Netherlands compared to the other top countries in terms of market share, growth, and competitive landscape
- PCC comparison Netherlands, Western Europe, and Global, 2014-2024
- PCE comparison Netherlands, Western Europe, and Global, 2014-2024
- Baby food: sector size (value), 2014-2020
- Baby food: sector size (volume), 2014-2020
- Market size and growth analysis by value and volume, baby food sector, 2014-2026
- Baby food: manufacturer shares, value %, 2020
- Baby food: manufacturer shares, volume %, 2020
- Baby food: manufacturer shares by category, % value, 2020
- Market size and growth analysis by value and volume, baby milk category, 2014-2026
- Baby milks: per capita expenditure & consumption, 2014-2020
- Baby milks: per capita expenditure & consumption by age group, 2014-2020
- Baby milks: segmentation, value and volume, 2014-2020
- Leading companies (in value and volume terms) in the baby milk category, 2020
- Market size and growth analysis by value and volume, baby cereals and dry meals category, 2014-2026
- Baby cereals & dry meals: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby cereals and dry meals category, 2020
- Market size and growth analysis by value and volume, baby wet meals category, 2014-2026
- Baby wet meals: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby wet meals category, 2020
- Market size and growth analysis by value and volume, baby finger foods category, 2014-2026
- Baby finger foods: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby finger foods category, 2020
- Market size and growth analysis by value and volume, baby drinks category, 2014-2026
- Baby drinks: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby drinks category, 2020
- Share of key distribution channels (in value terms) baby food, 2020
- Key distribution channel share by category (in value terms), 2020
- GDP at current prices (€ billion)
- Real GDP growth rate (%) (2014-2026)
- Consumer price inflation (%) (2014-2026)
- Unemployment rate
- Live births (000’s)
- Baby population
- Total population
- Crude birth rate
- Sector forecast (value) & (volume)
- Per capita expenditure, 2019
- Per capita consumption, 2019
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Danone
- Kraft Heinz
- Hero
- Ella`s Kitchen (Hain Celestial)
