Beer in Italy

Following a significant decline in sales in total volume terms in 2023, mostly due to the impact of inflation-driven price increases, beer saw a return to growth in 2024. This modest growth was due to several factors including price stabilisation, revitalised demand, especially through the off-trade, and a solid performance from domestic lager (including premium, mid-priced and economy). The category also benefited from the continued growth and development of non/low alcohol beer.

The Beer in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.