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The transactional and marketing emails market is forecasted to grow by USD 16.59 billion during 2023-2028, accelerating at a CAGR of 13.61% during the forecast period. The report on the transactional and marketing emails market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing focus on engaging audience through email marketing, high roi and cost-effectiveness of email campaigns, and increase in email users.
The transactional and marketing emails market is segmented as below:
By Application
- Marketing
- Transactions
By End-user
- SMEs
- Large enterprises
- Government
By Geographical Landscape
- APAC
- North America
- Europe
- South America
- Middle East and Africa
This study identifies the growing use of interactive elements in marketing emails as one of the prime reasons driving the transactional and marketing emails market growth during the next few years. Also, emergence of big data and AI and growing demand for email optimization for mobile platforms will lead to sizable demand in the market.
The report on the transactional and marketing emails market covers the following areas:
- Transactional and marketing emails market sizing
- Transactional and marketing emails market forecast
- Transactional and marketing emails market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading transactional and marketing emails market vendors that include ActiveCampaign LLC, AlternativeTo, Amazon.com Inc., Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., Klaviyo Inc., MailerSend Inc., MessageBird BV, MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Salesforce Inc., SAP SE, Sendinblue SAS, Twilio Inc., and Sinch AB. Also, the transactional and marketing emails market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
Executive Summary
The analyst recognizes the following companies as the key players in the global transactional and marketing emails market: ActiveCampaign LLC, AlternativeTo, Amazon.com Inc., Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., Klaviyo Inc., MailerSend Inc., MessageBird BV, MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Salesforce Inc., SAP SE, Sendinblue SAS, Twilio Inc., and Sinch AB.Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is growing use of interactive elements in marketing emails.'
According to the report, one of the major drivers for this market is the growing focus on engaging audience through email marketing.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- ActiveCampaign LLC
- AlternativeTo
- Amazon.com Inc.
- Constant Contact Inc.
- DMi Partners Inc.
- Elastic Email Inc.
- Ignite Visibility LLC
- Inbox Army LLC
- Intuit Inc.
- Klaviyo Inc.
- MailerSend Inc.
- MessageBird BV
- MH Digital Consulting Group LLC
- Netcore Cloud Pvt. Ltd.
- Oracle Corp.
- Salesforce Inc.
- SAP SE
- Sendinblue SAS
- Twilio Inc.
- Sinch AB
