Global Live Streaming Video and Camera Market Outlook 2028

Livestreaming is defined as the online streaming of video or media broadcasted over the internet in real time, without first being recorded and stored. This is fulfilled with the use of various camera types such as DSLR, mirrorless camera, camcorders, PTZ camera, action camera and webcams among others. The media captured can be in different video formats and resolutions including 2K, 4K, 8K and others. These are used by individual & professional content creators, and brand & enterprises for different end user applications. The global livestreaming video and camera market is anticipated to grow with a CAGR of 13.1% over the forecast period, i.e., 2020-2028. Factors such as the growing adoption of the internet, followed by the rising number of social media users, increasing trends of online video blogging, and the need amongst content creators to analyze and keep track of their video content, are expected to drive the market growth. The market is further expected to garner close to USD 2,600 Million by the end of 2028 up from around USD 890 Million in 2019.

The global livestreaming video and camera market is segmented by numerous segments, which include segmentation by cameras, resolution, application, pricing, distribution channel, end-user and by region. Based on application, the market is segmented into social medial live streaming, business live streaming, classroom live streaming, events live streaming, sports live streaming, live streaming e-commerce, and others, out of which, the social media live streaming segment is expected to gain the largest revenue of about USD 800 Million by the end of 2028. Increasing number of social media users worldwide, which allows content creators to scatter easily to their audiences via the medium, is one of the major factors anticipated to drive the growth of the segment.

On the basis of regional analysis, the global livestreaming video and camera market is segmented into five regions, namely, North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, out of which, the market in the Asia Pacific is projected to be the fastest-growing market by growing at a CAGR of 14% approximately over the forecast period. Moreover, the segment is also expected to touch a revenue of around USD 780 Million by the end of 2028.

Some of the leading market players in the global live streaming video and camera market that are mentioned in our report are Panasonic Corporation, ARRI AG, Sony Corporation, Blackmagic Design Pty. Ltd., RED Digital Cinema, LLC, Z CAM, Logitech, Canon Inc., GoPro, Inc., Nikon Corporation, and others.