Personal Inter-Connections Trend (Interaction with Other Shoppers) - Consumer Behavior Case Study

Since the start of the pandemic, consumers have been spending more time online due to strict lockdown conditions. Simultaneously, consumers show concern for product origin and authenticity. This change in consumer behavior especially affects the Personal Inter-Connections trend, which sits at the intersection of the Digitalization and Comfort & Uncertainty mega-trends. In essence, interactions with other shoppers (i.e. peers, friends, and family) have become a key part of the consumer journey.

This report is part of the publisher's Case Study report series, which analyzes trends explored on the publisher's TrendSights map. The consumer insight offered throughout the report is drawn from the publisher's Q1 2021 global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

Scope

• There is an opportunity for brands to utilize social media platforms and facilitate peer-to-peer communication (e.g. livestream ecommerce, online gaming, and s-commerce).
• Key opinion leaders or influencers can be used to target consumers who value the opinions of other shoppers and act as a form of assurance for product purchase decisions.

Reasons to Buy

• Gain a broader appreciation of the fast-moving consumer goods industry.
• Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.