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Fashion E-Commerce Global Market COVID 19 Opportunities and Strategies to 2030: COVID-19 Growth and Change

  • ID: 5414910
  • Report
  • August 2021
  • Region: Global
  • 195 Pages
  • The Business Research Company

FEATURED COMPANIES

  • Alibaba
  • Amazon
  • eBay
  • Flipkart
  • Zalando

This report provides the strategists, marketers and senior management with the critical information they need to assess the global Fashion E-Commerce market as it emerges from the COVID-19 shut-down.







Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Description:

Where is the largest and fastest growing market for Fashion E-Commerce? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Fashion E-Commerce market global report answers all these questions and many more.


The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider Fashion E-Commerce market, and compares it with other markets.


The report covers the following chapters:

  • Executive Summary - The executive summary section of the report gives a brief overview and summary of the report
  • Report Structure - This section gives the structure of the report and the information covered in the various sections.
  • Introduction - This section of the report gives a brief introduction about segmentation by geography, segmentation by product, by model type, and by end-user.
  • Market Characteristics - The market characteristics section of the report defines and explains the fashion e-commerce market. This chapter also defines and describes goods and related services covered in the report.
  • Trends and Strategies - This chapter describes the major trends shaping the global fashion e-commerce market. This section highlights likely future developments in the market and suggests approaches companies can take to exploit these opportunities.
  • Impact of COVID-19 - This chapter discusses the impact of COVID-19 on the fashion e-commerce market.
  • Global Market Size and Growth - This section contains the global historic (2015-2019) and forecast (2019-2023), (2023-2025), and (2025-2030) market values, and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
  • Regional Analysis - This section contains the historic (2015-2019) and forecast (2019-2023), (2023-2025), and (2025-2030) market values and growth and market share comparison by region.
  • Segmentation - This section contains the market values (2015-2030) and analysis for different segments.
  • Regional Market Size and Growth - This section contains the region’s market size (2019), historic (2015-2020) and forecast (2020-2025), and (2025-2030) market values, and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region. The market overview sections of the report describe the current size of the market, background information, government initiatives, regulations, regulatory bodies, associations, corporate tax structure, investments, and major companies.
  • Competitive Landscape - This section covers details on the competitive landscape of the global fashion e-commerce market, estimated market shares and company profiles for the leading players.
  • Key Mergers and Acquisitions - This chapter gives the information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
  • Market Opportunities and Strategies - This section includes market opportunities and strategies based on the findings of the research. This section also gives information on growth opportunities across countries, segments and strategies to be followed in those markets. It gives an understanding of where there is significant business to be gained by competitors in the next five years.
  • Conclusions and Recommendations - This section includes conclusions and recommendations based on the findings of the research. This section also gives recommendations for fashion e-commerce companies in terms of product offerings, geographic expansion, marketing strategies and target groups.
  • Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Scope

Markets Covered:

  1. By Product: Apparel/Clothing; Accessories; Footwear; Cosmetics; Others
  2. By Model Type: Business To Business (B2B); Business To Consumer (B2C)
  3. By End-Use Industry: Men; Women; Kids

Companies Mentioned:

Amazon; Zalando; Alibaba; eBay; Flipkart


Countries:

China; India; Japan; Australia; Indonesia; South Korea; USA; Brazil; UK; Germany; France; Russia


Regions:

Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa


Time Series:

Five years historic and ten years forecast.


Data:

Ratios of market size and growth to related markets, GDP proportions, expenditure per capita, Fashion E-Commerce indicators comparison.


Data Segmentations:

Country and regional historic and forecast data, market share of competitors, market segments.


Sourcing and Referencing:

Data and analysis throughout the report is sourced using end notes.


Frequently Asked Questions about the Global Fashion E-Commerce Market

What is the estimated value of the Global Fashion E-Commerce Market?

The Global Fashion E-Commerce Market was estimated to be valued at $549.6 Billion in 2020.

What is the growth rate of the Global Fashion E-Commerce Market?

The growth rate of the Global Fashion E-Commerce Market is 13.2%, with an estimated value of $1896.8 Billion by 2030.

What is the forecasted size of the Global Fashion E-Commerce Market?

The Global Fashion E-Commerce Market is estimated to be worth $1896.8 Billion by 2030.

Who are the key companies in the Global Fashion E-Commerce Market?

Key companies in the Global Fashion E-Commerce Market include Amazon, Zalando, Alibaba and Flipkart.

FEATURED COMPANIES

  • Alibaba
  • Amazon
  • eBay
  • Flipkart
  • Zalando

1. Fashion E-Commerce Market Executive Summary2. Table of Contents3. List of Figures4. List of Tables5. Report Structure
6. Introduction
6.1. Segmentation By Geography
6.2. Segmentation By Product
6.3. Segmentation By Model Type
6.4. Segmentation By End-User
7. Fashion E-Commerce Market Characteristics
7.1. Market Definition
7.2. Market Segmentation By Product Type
7.2.1. Apparel/ Clothing
7.2.2. Accessories
7.2.3. Footwear
7.2.4. Cosmetics
7.2.5. Others
7.3. Market Segmentation By End-User
7.3.1. Men
7.3.2. Women
7.3.3. Kids
7.4. Market Segmentation By Model Type
7.4.1. Business To Business (B2B)
7.4.2. Business To Consumer (B2C)
8. Fashion E-Commerce Market Trends Strategies
8.1. Artificial Intelligence (AI) Powered Virtual Assistants
8.2. Use Of Augmented Reality
8.3. Social Media Marketing
8.4. Sustainable Ethical Fashion
8.5. Increase In Acquisition Activity Among Fashion E-Commerce Market Players
9. Impact Of COVID-19 On The Fashion E-Commerce Market
9.1. Increase In Demand
9.2. Spur In Sales Of Online Fashion Retailers
9.3. Impact On Companies
9.4. Impact On The Supply Chain
10. Global Fashion E-Commerce Market Size Growth
10.1. Market Size
10.2. Historic Market Growth, 2015 - 2020, Value ($ Million)
10.2.1. Drivers Of The Market 2015 - 2020
10.2.2. Restraints On The Market 2015 - 2020
10.3. Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
10.3.1. Drivers Of The Market 2020 - 2025
10.3.2. Restraints On The Market 2020 - 2025
11. Global Fashion E-Commerce Market Segmentation
11.1. Global Fashion E-Commerce Market, Segmentation By Product, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
11.1.1. Apparel/Clothing
11.1.2. Accessories
11.1.3. Cosmetics
11.1.4. Footwear
11.1.5. Others
11.2. Global Fashion E-Commerce Market, Segmentation By End-User, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
11.2.1. Women
11.2.2. Men
11.2.3. Children
11.3. Global Fashion E-Commerce Market, Segmentation By Model Type, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
11.3.1. B2C E-Commerce
11.3.2. B2B E-Commerce
12. Fashion E-Commerce Market, Regional Country Analysis
12.1. Global Fashion E-Commerce Market, By Region, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
12.2. Global Fashion E-Commerce Market, By Country, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13. Asia-Pacific Fashion E-Commerce Market
13.1. Asia-Pacific Fashion E-Commerce Market Overview
13.1.1. Region Information
13.1.2. Market Information
13.1.3. COVID 19 Impact
13.1.4. Background Information
13.1.5. Government Initiatives
13.1.6. Regulations
13.1.7. Regulatory Bodies
13.1.8. Major Associations
13.1.9. Taxes Levied
13.1.10. Corporate Tax Structure
13.1.11. Investments
13.1.12. Major Companies
13.2. Asia-Pacific Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.3. Asia-Pacific Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.4. Asia-Pacific Fashion E-Commerce Market, Segmentation By Product, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.5. Asia-Pacific Fashion E-Commerce Market: Country Analysis
13.6. China Fashion E-Commerce Market
13.7. China Fashion E-Commerce Market Overview
13.7.1. Country Information
13.7.2. Market Information
13.7.3. COVID 19 Impact
13.7.4. Background Information
13.7.5. Government Initiatives
13.7.6. Regulatory Bodies
13.7.7. Major Associations
13.7.8. Taxes Levied
13.7.9. Corporate Tax Structure
13.7.10. Major Companies
13.8. China Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.9. China Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.10. China Fashion E-Commerce Market, Segmentation By Product, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.11. India Fashion E-Commerce Market
13.12. India Fashion E-Commerce Market Overview
13.13. India Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.14. India Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.15. India Fashion E-Commerce Market, Segmentation By Product, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.16. Japan Fashion E-Commerce Market
13.17. Japan Fashion E-Commerce Market Overview
13.18. Japan Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.19. Japan Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.20. Japan Fashion E-Commerce Market, Segmentation By Product, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.21. Australia Fashion E-Commerce Market
13.22. Australia Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.23. Australia Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.24. Australia Fashion E-Commerce Market, Segmentation By Product, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.25. Indonesia Fashion E-Commerce Market
13.26. Indonesia Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.27. Indonesia Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.28. Indonesia Fashion E-Commerce Market, Segmentation By Product, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
13.29. South Korea Fashion E-Commerce Market
13.30. South Korea Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
13.31. South Korea Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
13.32. South Korea Fashion E-Commerce Market, Segmentation By Product, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14. Western Europe Fashion E-Commerce Market
14.1. Western Europe Fashion E-Commerce Market Overview
14.1.1. Region Information
14.1.2. Market Information
14.1.3. COVID 19 Impact
14.1.4. Background Information
14.1.5. Regulations
14.1.6. Regulatory Bodies
14.1.7. Major Associations
14.1.8. Taxes Levied
14.1.9. Corporate Tax Structure
14.1.10. Investments
14.1.11. Major Companies
14.2. Western Europe Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
14.3. Western Europe Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
14.4. Western Europe Fashion E-Commerce Market, Segmentation By Product, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.5. Western Europe Fashion E-Commerce Market: Country Analysis
14.6. UK Fashion E-Commerce Market
14.7. UK Fashion E-Commerce Market Overview
14.8. UK Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
14.9. UK Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
14.10. UK Fashion E-Commerce Market, Segmentation By Product, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.11. Germany Fashion E-Commerce Market
14.12. Germany Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
14.13. Germany Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
14.14. Germany Fashion E-Commerce Market, Segmentation By Product, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
14.15. France Fashion E-Commerce Market
14.16. France Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
14.17. France Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
14.18. France Fashion E-Commerce Market, Segmentation By Product, Historic Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
15. Eastern Europe Fashion E-Commerce Market
15.1. Eastern Europe Fashion E-Commerce Market Overview
15.1.1. Region Information
15.1.2. Market Information
15.1.3. COVID 19 Impact
15.1.4. Background Information
15.1.5. Government Initiatives
15.1.6. Regulations
15.1.7. Regulatory Bodies
15.1.8. Major Associations
15.1.9. Taxes Levied
15.1.10. Corporate Tax Structure
15.1.11. Major Companies
15.2. Eastern Europe Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
15.3. Eastern Europe Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
15.4. Eastern Europe Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
15.5. Eastern Europe Fashion E-Commerce Market: Country Analysis
15.6. Russia Fashion E-Commerce Market
15.7. Russia Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
15.8. Russia Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
15.9. Russia Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
16. North America Fashion E-Commerce Market
16.1. North America Fashion E-Commerce Market Overview
16.1.1. Region Information
16.1.2. Market Information
16.1.3. COVID-19 Impact
16.1.4. Background Information
16.1.5. Government Initiatives
16.1.6. Regulations
16.1.7. Regulatory Bodies
16.1.8. Major Associations
16.1.9. Taxes Levied
16.1.10. Corporate Tax Structure
16.1.11. Investments
16.1.12. Major Companies
16.2. North America Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
16.3. North America Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
16.4. North America Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
16.5. North America Fashion E-Commerce Market: Country Analysis
16.6. USA Fashion E-Commerce Market
16.7. USA Fashion E-Commerce Market Overview
16.7.1. Country Information
16.7.2. Market Information
16.7.3. COVID-19 Impact
16.7.4. Background Information
16.7.5. Regulations
16.7.6. Regulatory Bodies
16.7.7. Major Associations
16.7.8. Taxes Levied
16.7.9. Corporate Tax Structure
16.7.10. Investments
16.7.11. Major Companies
16.8. USA Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
16.9. USA Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
16.10. USA Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
17. South America Fashion E-Commerce Market
17.1. South America Fashion E-Commerce Market Overview
17.1.1. Region Information
17.1.2. Market Information
17.1.3. COVID-19 Impact
17.1.4. Background Information
17.1.5. Government Initiatives
17.1.6. Regulations
17.1.7. Regulatory Bodies
17.1.8. Major Associations
17.1.9. Taxes Levied
17.1.10. Corporate Tax Structure
17.1.11. Investments
17.1.12. Major Companies
17.2. South America Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
17.3. South America Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
17.4. South America Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
17.5. South America Fashion E-Commerce Market: Country Analysis
17.6. Brazil Fashion E-Commerce Market
17.7. Brazil Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
17.8. Brazil Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
17.9. Brazil Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
18. Middle East Fashion E-Commerce Market
18.1. Middle East Fashion E-Commerce Market Overview
18.1.1. Region Information
18.1.2. Market Information
18.1.3. COVID-19 Impact
18.1.4. Background Information
18.1.5. Government Initiatives
18.1.6. Regulations
18.1.7. Regulatory Bodies
18.1.8. Major Associations
18.1.9. Taxes Levied
18.1.10. Corporate Tax Structure
18.1.11. Investments
18.1.12. Major Companies
18.2. Middle East Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
18.3. Middle East Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
18.4. Middle East Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
19. Africa Fashion E-Commerce Market
19.1. Africa Fashion E-Commerce Market Overview
19.1.1. Region Information
19.1.2. Market Information
19.1.3. COVID 19 Impact
19.1.4. Background Information
19.1.5. Regulations
19.1.6. Regulatory Bodies
19.1.7. Major Associations
19.1.8. Taxes Levied
19.1.9. Corporate Tax Structure
19.1.10. Major Companies
19.2. Africa Fashion E-Commerce Market, Historic Market Growth, 2015 - 2020, Value ($ Million)
19.3. Africa Fashion E-Commerce Market, Forecast Market Growth, 2020 - 2025, 2030F, Value ($ Million)
19.4. Africa Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2015 - 2020, 2025F, 2030F, Value ($ Million)
20. Global Fashion E-Commerce Market Competitive Landscape
20.1. Amazon
20.1.1. Company Overview
20.1.2. Products and Services
20.1.3. Business Strategy
20.1.4. Financial Performance
20.2. Zalando
20.2.1. Company Overview
20.2.2. Products and Services
20.2.3. Business Strategy
20.2.4. Financial Performance
20.3. Alibaba
20.3.1. Company Overview
20.3.2. Products and Services
20.3.3. Business Strategy
20.3.4. Financial performance
20.4. eBay
20.4.1. Company Overview
20.4.2. Products and Services
20.4.3. Business Strategy
20.4.4. Financial performance
20.5. Flipkart
20.5.1. Company Overview
20.5.2. Products and Services
20.5.3. Business Strategy
20.5.4. Financial Performance
21. Key Mergers and Acquisitions In The Fashion E-Commerce Market
21.1. Snap Acquired Fit Analytics
21.2. Asos Acquired Topshop
21.3. Flipkart Acquired Aditya Birla Fashion
21.4. Flipkart’s Unit Myntra, Acquired Jabong
21.5. Aditya Birla Fashion and Retail Limited Acquired Forever 21
22. Fashion E-Commerce Market Opportunities and Strategies
22.1. Global Fashion E-Commerce Market In 2025 - Countries Offering Most New Opportunities
22.2. Global Fashion E-Commerce Market In 2025 - Segments Offering Most New Opportunities
22.3. Global Fashion E-Commerce Market In 2025 - Growth Strategies
22.3.1. Market Trend Based Strategies
22.3.2. Competitor Strategies
23. Fashion E-Commerce Market, Conclusions and Recommendations
23.1. Conclusions
23.2. Recommendations
23.2.1. Product
23.2.2. Place
23.2.3. Price
23.2.4. Promotion
23.2.5. People
24. Appendix
24.1. Market Data Sources
24.2. Research Methodology
24.3. Currencies
24.4. Research Inquiries
24.5. About the Publisher
24.6. Copyright and Disclaimer

FEATURED COMPANIES

  • Alibaba
  • Amazon
  • eBay
  • Flipkart
  • Zalando
The fashion e-commerce market consists of sales of fashion goods and its related services through online channels by entities (organizations, sole traders or partnerships) that that are primarily involved in retailing fashion goods through e-commerce. Fashion goods include fashion accessories, clothes, shoes, bags, jewellery, cosmetics, and other luxury goods.

The global fashion e-commerce market reached a value of nearly $549,550.39 million in 2020, having increased at a compound annual growth rate (CAGR) of 7.7% since 2015. The market is expected to grow from $549,550.39 million in 2020 to $929,378.49 million in 2025 at a rate of 11.1%. The growth is mainly due to the increasing awareness about e-commerce among the population and increase in mobile phone usage which is expected to drive the demand for fashion e-commerce. The market is expected to grow from $929,378.49 million in 2025 to $1,896,829.88 million in 2030 at a CAGR of 15.3 %.

Growth in the historic period resulted from increase in online mode of payment, rise in disposable income, increased internet penetration and low interest rate environment. Factors that negatively affected growth in the historic period were increased raw material cost and privacy and security concerns regarding the online data.

Going forward, increasing new payment modes, rising awareness about e-commerce, global economic growth, increasing mobile phone penetration, changing customer preferences, and rapid urbanization will drive the growth. Factors that could hinder the growth of the fashion e-commerce market in the future include growing privacy concerns, reduction in free trade, and rising concerns over the quality of the product.

The fashion e-commerce market is segmented by product into apparel/clothing, accessories, footwear, cosmetics, and others. The apparel/clothing market was the largest segment of the fashion e-commerce market segmented by product, accounting for 54.3% of the total in 2020. Going forward, the accessories segment is expected to be the fastest growing segment in the fashion e-commerce market, at a CAGR of 15.2% during 2020-2025.

The fashion e-commerce market is also segmented by end-user into men, women, and kids. The women market was the largest segment of the fashion e-commerce market segmented by end-user, accounting for 53.9% of the total in 2020. Going forward, the men segment is expected to be the fastest growing segment in the fashion e-commerce market, at a CAGR of 12.3% during 2020-2025.

The fashion e-commerce market is also segmented by model type into business to business (B2B) and business to consumer (B2C). The business to consumer (B2C) market was the largest segment of the fashion e-commerce market segmented by model type, accounting for 85.4% of the total in 2020. Going forward, the business to consumer (B2C) segment is expected to be the fastest growing segment in the fashion e-commerce market, at a CAGR of 11.5% during 2020-2025.

Asia Pacific was the largest region in the global fashion e-commerce. market, accounting for 32.0% of the total in 2020. It was followed by Western Europe, North America and then the other regions. Going forward, the fastest-growing regions in the fashion e-commerce market will be the South America and Middle East, where growth will be at CAGRs of 16.7% and 15.7% respectively during 2020-2025. These will be followed by Africa and Eastern Europe, where the markets are expected to grow at CAGRs of 13.1% and 12.1% respectively.

The global fashion e-commerce market is fragmented, with large number of players. The top ten competitors in the market made up to 12.1% % of the total market in 2019. Major players in the market include Amazon, Zalando, Alibaba, eBay, Flipkart, ASOS, Stitch Fix, Boohoo.com, Global Fashion Group, and Farfetch.

The top opportunities in the fashion e-commerce market segmented by product will arise in the apparel/clothing segment, which will gain $155,324.7 million of global annual sales by 2025.The top opportunities in the fashion e-commerce market segmented by type of end-user will arise in the women segment, which will gain $186,287.0 million of global annual sales by 2025.The top opportunities in the fashion e-commerce market segmented by modal type will arise in the business to consumer (B2C) segment, which will gain $340,983.0 million of global annual sales by 2025.The fashion e-commerce market size will gain the most in the USA at $61,990.2 million.

Market-trend-based strategies for the fashion e-commerce market include use of artificial intelligence (AI) powered virtual assistants, use of augmented reality, increasing demand for sustainable and ethical fashion. Companies should also look at investing in social media marketing tactics to increase profits. Player-adopted strategies in the fashion e-commerce market includes acquiring emerging companies, expanding brand portfolios through new product launches and expanding business operations in other regions.

To take advantage of these opportunities, the publisher recommends the fashion e-commerce companies to consider using new technologies such as AI and augmented reality, which not only enhances customer experience but also help companies to make quicker and better decisions over time. We also recommend expansion in developed markets such as the UK and the US offer a large end-user base with high disposable incomes and good awareness.

Companies in the fashion e-commerce market should consider broadening their scope and product portfolios, using mergers and acquisitions. This enables them to increase revenues, gain a competitive edge in the market and reach different regions of the world. They should try practicing competitive pricing, keeping in mind the average prices of the market.

For promotion they should try to increase customer engagement via social media platforms, influencer marketing and MLM marketing schemes. Companies should consider consumer preferences and target more millennials as their preferences continuously evolve according to different occasions, among other strategies.

A selection of companies mentioned in this report includes:

  • Amazon
  • Zalando
  • Alibaba
  • eBay
  • Flipkart

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