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Ready-to-Drink Tea and Kombucha in the U.S. through 2027

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    Report

  • 243 Pages
  • December 2023
  • Region: United States
  • Beverage Marketing
  • ID: 5415124

This comprehensive ready-to-drink tea market report from Beverage Marketing Corporation examines the U.S. tea market at a time when ongoing innovation and competition from within the category as well as from outside the sector make this a particularly important time to keep a close eye on the trends in the sector and its evolving sub-segments. This in-depth report focuses on RTD tea market trends (pre-packaged, bottled or canned tea). It provides statistics on regional markets as well as historical and current sales data for the leading companies and brands. Forecasts through 2027 are provided and impact of covid-19 is discussed.

Packaging, distribution, advertising expenditures and demographics are discussed in detail, with data to back up the insights provided. The industry research also covers kombucha, looks at refrigerated (RFG) RTD tea vs. shelf stable trends, tea types and flavors, the organic tea market and much more.

The Answers You Need

Ready-to-Drink Tea and Kombucha in the U.S. through 2027 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • What are the latest trends behind RTD tea's performance in the U.S. market? Which brands are outperforming the market? Which are underperforming?
  • How many gallons of RTD tea did U.S. residents consume in 2022 and the first half of 2023?
  • Which price segment of RTD tea will grow the most to 2027?
  • What is the latest news regarding organic tea?
  • What are the biggest challenges to growth the RTD tea market faces in the current consumer environment?
  • How has RTD tea fared in comparison with the broader New Age beverage category?
  • How has the RTD tea packaging mix changed in recent years?
  • What are the principal distribution channels for hot and RTD tea?

Report Features

Ready-to-Drink Tea and Kombucha in the U.S. through 2027 offers an in-depth look at the category, companies and brands shaping the RTD tea market and the market drivers impacting current and anticipated growth through 2027.

It provides perspective on the segment and its many facets, providing sales and volume statistics including total-market retail dollar sales, wholesale dollar data and volume data. Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, users get a thorough understanding of all facets of the RTD tea market including:

  • An overview of the New Age beverage market, including dollar sales, as well as volume, per capita consumption and dollars for the various tea segments and analysis of U.S. and global tea trends. Quarterly RTD tea market growth data are also provided.
  • A look at the RTD tea market by price segment, breaking out five tiers from regular and fountain through superpremium.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Pepsi-Lipton Tea Partnership, Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Milo's, Ito En and others.
  • A look at wholesale dollar sales and case volumes for leading RTD tea brands including Arizona, Bai, Lipton, Gold Peak, Fuze, Milo’s, Teas' Tea, Peace Tea, Red Diamond, Sweet Leaf, Tazo, Tejava, Turkey Hill, Milo's and more.
  • Regional consumption patterns of RTD tea volume, as well as regional breakdowns of wholesale dollar sales and regional per capita consumption.
  • A look at hot-fill and cold-fill trends and volume by package type, including plastic, cans, glass and paperboard carton; includes detailed volume by package size of both shelf-stable and chilled RTD teas.
  • Data detailing volume by key distribution channels totaling 100% of market volume.
  • An overview of the kombucha and organic tea markets.
  • A look at kombucha brand data for leading brands including GT's, Health-Ade, KeVita, Brew Dr. Kombucha, Humm Kombucha, Aqua ViTea, Buddha’s Brew, Rowdy Mermaid, Kombucha Wonder Drink, Carpe Diem, High Country and Reed’s.
  • Advertising expenditures of the leading RTD tea and dry tea companies and a look at category spending by media type (including Internet and Spanish-language network advertising).
  • Consumer demographic profiles comparing consumers of key RTD tea brands.
  • Data on green and black tea imports and exports.
  • Five-year projections for the overall tea market as well as RTD tea and its sub-segments.


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Table of Contents

1. THE U.S. NEW AGE & TEA MARKETS
The 2022 New Age Market
Overview of the U.S. Retail Tea Market
The 2022 Tea Market
  • Volume
  • Per Capita Consumption
  • Wholesale Dollar Sales
  • Quarterly Growth Trends
Exhibits
1 .1 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2017 - 2023
1 .2 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2017 - 2023
1.3 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2018 - 2023
1.4 New Age Beverage Market Segments Estimated Volume 2017 - 2023
1.5 New Age Beverage Market Segments Share of Volume 2017 - 2023
1.6 New Age Beverage Market Segments Change in Volume 2018 - 2023
1.7 U.S. Tea Market Estimated Consumption by Segment 2017 - 2027
1.8 U.S. Tea Market Share of Consumption by Segment 2017 - 2027
1.9 U.S. Tea Market Change in Consumption by Segment 2018 - 2027
1.10 U.S. Tea Market Per Capita Consumption by Segment 2017 - 2027
1.11 U.S. Tea Market Estimated Wholesale Dollars by Segment 2017 - 2027
1.12 U.S. Tea Market Share of Wholesale Dollars by Segment 2017 - 2027
1.13 U.S. Tea Market Change in Wholesale Dollars by Segment 2018 - 2027
1.14 U.S. Tea Market Estimated Consumption by Segment Q1, Q2 and First Half 2023
1.15 U.S. Tea Market Share of Consumption by Segment Q1, Q2 and First Half 2023
1.16 U.S. Tea Market Change in Consumption by Segment Q1, Q2 and First Half 2023
2. THE NATIONAL READY-TO-DRINK TEA MARKET
RTD Tea Market Trends
  • Overview
  • RTD Tea Wholesale Dollar and Case Volume
  • RTD Tea Pricing
  • RTD Tea Retail Dollar Sales
  • Quarterly Growth Trends
  • Per Capita RTD Tea Consumption
  • RTD Tea Seasonality
RTD Tea Market Segmentation
Exhibits
2.17 The National RTD Tea Market Wholesale Dollars and Case Volume 1988 - 2027
2.18 The National RTD Tea Market Wholesale Dollars and Case Volume Growth 1989 - 2027
2.19 The National RTD Tea Market Retail Dollars and Growth 2000 - 2027
2.20 The National RTD Tea Market Estimated Volume and Growth Q1, Q2 and First Half 2023
2.21 The National RTD Tea Market Per Capita Consumption 1988 - 2027
2.22 The National RTD Tea Market Quarterly Volume Shares 2003 - 2022
2.23 The National RTD Tea Market Volume by Price Segment 2017 - 2027
2.24 The National RTD Tea Market Share of Volume by Price Segment 2017 - 2027
2.25 The National RTD Tea Market Change in Volume by Price Segment 2018 - 2027
3. THE REGIONAL READY-TO-DRINK TEA MARKETS
Regional RTD Tea Markets
  • Overview
  • The South
  • The Midwest
  • The West
  • The Northeast
Exhibits
3 .26 The Regional RTD Tea Markets Wholesale Dollar Sales 2017 - 2027
3.27 The Regional RTD Tea Markets Dollar Share 2017 - 2027
3.28 The Regional RTD Tea Markets Dollar Growth 2018 - 2027
3.29 The Regional RTD Tea Markets Case Volume 2017 - 2027
3.30 The Regional RTD Tea Markets Case Volume Share 2017 - 2027
3.31 The Regional RTD Tea Markets Case Volume Growth 2018 - 2027
3.32 The Regional RTD Tea Markets Per Capita Consumption 2017 - 2027
4. READY-TO-DRINK TEA PACKAGING
RTD Tea Packaging Types
  • Shelf-Stable - Overview
  • Shelf-Stable - Glass Bottles
  • Shelf-Stable - Cans
  • Shelf-Stable - Plastic Bottles
  • Chilled
  • Fountain
Exhibits
4.33 RTD Tea Volume by Package Size and Type 2017 - 2027
4.34 RTD Tea Share by Package Size and Type 2017 - 2027
4.35 RTD Tea Growth by Package Size and Type 2018 - 2027
5. THE LEADING READY-TO-DRINK TEA COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc.
  • Overview
  • PLTP - Overview
  • PLTP - Marketing
  • PLTP - Distribution
Coca-Cola Company
  • Overview
  • Gold Peak - Overview
  • Fuze - Overview
  • Fuze - Marketing
  • Peace Tea - Overview
Keurig Dr Pepper
  • Overview
  • Marketing
  • Distribution
Ferolito, Vultaggio & Sons
  • Overview
  • Marketing
  • Distribution
Ito En, Ltd.
  • Teas’ Tea - Overview
  • Teas’ Tea - Marketing
  • Teas’ Tea - Distribution
Milo’s Tea Company
  • Milo’s - Overview
  • Milo’s - Marketing
Other RTD Tea Brands
Leading Grocery and Drug Store RTD Tea Brands
Exhibits
5.36 Leading RTD Tea Brands Estimated Wholesale Dollar Sales 2017 - 2022
5.37 Leading RTD Tea Brands Estimated Dollar Share 2017 - 2022
5.38 Leading RTD Tea Brands Estimated Dollar Growth 2018 - 2022
5.39 Leading RTD Tea Brands Estimated Case Volume 2017 - 2022
5.40 Leading RTD Tea Brands Estimated Case Volume Share 2017 - 2022
5.41 Leading RTD Tea Brands Estimated Case Volume Growth 2018 - 2022
5.42 The Leading RTD Tea Trademarks in Grocery Stores by Retail Sales 2022
5.43 The Leading RTD Tea Trademarks in Drug Stores by Retail Sales 2022
5.44 The Leading RTD Tea Trademarks in Grocery Stores by Volume 2022
5.45 The Leading RTD Tea Trademarks in Drug Stores by Volume 2022
6. THE KOMBUCHA AND MATE MARKETS
Kombucha
  • Overview
  • Leading Brands
Mate
Exhibits
6.46 The Kombucha Market Estimated Dollars and Volume 2007 - 2027
6.47 The Kombucha Market Growth 2008 - 2027
6.48 Leading Kombucha Brands Estimated Volume 2017 - 2022
6.49 Leading Kombucha Brands Estimated Volume Share 2017 - 2022
6.50 Leading Kombucha Brands Estimated Volume Growth 2018 - 2022
6.51 Leading Kombucha Brands Estimated Wholesale Dollar Sales 2017 - 2022
6.52 Leading Kombucha Brands Estimated Wholesale Dollar Share 2017 - 2022
6.53 Leading Kombucha Brands Estimated Wholesale Dollar Growth 2018 - 2022
7. THE ORGANIC TEA MARKET
The National Organic Tea Market
  • Overview
  • Volume and Dollars
  • Per Capita Consumption
Exhibits
7.54 Global Organic Tea Market Estimated Volume and Change 2002 - 2027
7.55 U.S. Organic Tea Market Estimated Volume and Change 2002 - 2027
7.56 U.S. Organic RTD Tea Market Estimated Volume, Wholesale Dollars and Change 2002 - 2027
7.57 U.S. Organic Tea Market Per Capita Consumption 2002 - 2027
7.58 U.S. Organic RTD Tea Market Per Capita Consumption 2002 - 2027
8. TEA DISTRIBUTION CHANNELS
RTD Tea Distribution Channels
Dry Tea Distribution Channels
Exhibits
8.59 RTD Tea Volume by Distribution Channel 2017 - 2027
8.60 RTD Tea Share of Volume by Distribution Channel 2017 - 2027
8.61 RTD Tea Change in Volume by Distribution Channel 2018 - 2027
8.62 Dry Tea Volume by Distribution Channel 2017 - 2027
8.63 Dry Tea Share of Volume by Distribution Channel 2017 - 2027
8.64 Dry Tea Change in Volume by Distribution Channel 2018 - 2027
9. U.S. TEA ADVERTISING EXPENDITURES
The Leading Advertised RTD Tea Brands
RTD Tea Advertising by Medium
The Leading Advertised Tea Brands
Tea Advertising by Medium
Exhibits
9.65 Ready-to-Drink Tea Advertising Expenditures 2017 - 2022
9.66 Ready-to-Drink Tea Share of Advertising Expenditures 2017 - 2022
9.67 Ready-to-Drink Tea Change in Advertising Expenditures 2018 - 2022
9.68 Ready-to-Drink Tea Advertising Expenditures by Media 2017 - 2022
9.69 Ready-to-Drink Tea Share of Advertising Expenditures by Media 2017 - 2022
9.70 Ready-to-Drink Tea Change in Advertising Expenditures by Media 2018 - 2022
9.71 U.S. Dry Tea Market Advertising Expenditures 2017 - 2022
9.72 U.S. Dry Tea Market Share of Advertising Expenditures 2017 - 2022
9.73 U.S. Dry Tea Market Change in Advertising Expenditures 2018 - 2022
9.74 U.S. Dry Tea Market Advertising Expenditures by Media 2017 - 2022
9.75 U.S. Dry Tea Market Share of Advertising Expenditures by Media 2017 - 2022
9.76 U.S. Dry Tea Market Change in Advertising Expenditures by Media 2018 - 2022
10. U.S. TEA DEMOGRAPHICS
Demographics of the RTD Tea Consumer
  • Overview
  • Comparative Demographics of RTD Tea Brands
Exhibits
10.77 Demographics of the RTD Tea Consumer 2022
10.78 Demographics of the AriZona Tea Consumer 2022
10.79 Demographics of the Lipton Consumer 2022
10.80 Demographics of the Snapple Tea Consumer 2022
10.81 Demographics of the Gold Peak Consumer 2022
11. U.S. TEA IMPORTS AND EXPORTS
Imported Tea
Exported Tea
Exhibits
11.82 U.S. Tea Market Imports (Metric Tons) by Tea Type 2017 - 2022
11.83 U.S. Tea Market Share of Imports by Tea Type 2017 - 2022
11.84 U.S. Tea Market Change in Imports by Tea Type 2018 - 2022
11.85 U.S. Black Tea Market Imports (Metric Tons) by Leading Countries 2017 - 2022
11.86 U.S. Black Tea Market Share of Imports by Leading Countries 2017 - 2022
11.87 U.S. Black Tea Market Change in Imports by Leading Countries 2018 - 2022
11.88 U.S. Green Tea Market Imports (Metric Tons) by Leading Countries 2017 - 2022
11.89 U.S. Green Tea Market Share of Imports by Leading Countries 2017 - 2022
11.90 U.S. Green Tea Market Change in Imports by Leading Countries 2018 - 2022
11.91 U.S. Tea Market Exports (Metric Tons) by Tea Type 2017 - 2022
11.92 U.S. Tea Market Share of Exports by Tea Type 2017 - 2022
11.93 U.S. Tea Market Change in Exports by Tea Type 2018 - 2022
11.94 U.S. Black Tea Market Exports (Metric Tons) by Leading Countries 2017 - 2022
11.95 U.S. Black Tea Market Share of Exports by Leading Countries 2017 - 2022
11.96 U.S. Black Tea Market Change in Exports by Leading Countries 2018 - 2022
11.97 U.S. Green Tea Market Exports (Metric Tons) by Leading Countries 2017 - 2022
11.98 U.S. Green Tea Market Share of Exports by Leading Countries 2017 - 2022
11.99 U.S. Green Tea Market Change in Exports by Leading Countries 2018 - 2022
12. TEA INDUSTRY PRICING IN THE U.S.
Price Indexes
  • Consumer Prices
  • Producer Prices
Exhibits
12.100 Change in Consumer Price Index for Tea and Other Items 1999 - 2022
12.101 Change in Producer Price Index for Tea and All Commodities 1995 - 2022

Companies Mentioned

  • Pepsi-Lipton Tea Partnership
  • Coca-Cola Company
  • Keurig Dr Pepper
  • Ferolito, Vultaggio & Sons
  • Milo's
  • Ito En
  • Arizona
  • Bai
  • Gold Peak
  • Fuze
  • Peace Tea
  • Red Diamond
  • Sweet Leaf
  • Tazo
  • Tejava
  • Turkey Hill
  • GT's
  • Health-Ade
  • KeVita
  • Brew Dr. Kombucha
  • Humm Kombucha
  • Aqua ViTea
  • Buddha’s Brew
  • Rowdy Mermaid
  • Kombucha Wonder Drink
  • Carpe Diem
  • High Country
  • Reed’s