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New Age Beverages in the U.S. Through 2027

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    Report

  • 300 Pages +
  • January 2024
  • Region: United States
  • Beverage Marketing
  • ID: 5415131

Indirect competition. This new age beverage market report offers insight on a broad array of established and emerging non-alcohol drinks that share similar attributes and consumer perceptions, meet similar need states and often compete for scarce shelf space, invaluable consumer loyalty and key consumption moments. Everything from the impact of the Coronavirus pandemic to discussions of consumer drivers and innovations that are changing the face of the market are addressed in this comprehensive report. Historical, current and projected data on volume and sales plus discussion of leading companies and their strategies. This study examines diverse beverage categories including: coconut water, high-end CSDs, energy drinks, kombucha, plant water, probiotics, protein drinks, ready-to-drink tea and coffee, single serve dairy, single serve fruit beverages, single-serve water, sports beverages, single-serve sparkling water and a broad range of other segments that fall under the ever-evolving New Age beverage umbrella. The astute marketer will want to keep an eye not only on their own immediate segment but on the broader competitive set for lessons, risks and opportunities.

The Answers You Need

The U.S. New Age Beverages report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • Which segments of the diverse U.S. New Age beverage market grew in 2022 and which did not? Which are estimated to have grown or declined in 2023?
  • Which categories are poised for strong growth in the future? How did COVID-19 impact the market?
  • What are the top beverage brands and how did they perform in 2022?
  • What's driving developments in the New Age beverage marketplace?
  • How many gallons did U.S. residents consume in 2022, and how is that likely to change in the next few years?
  • What are the leading sales channels for New Age beverages?

Report Features

This comprehensive report investigates 15 non-alcoholic beverage categories that populate the domestic landscape. It offers volume, retail dollars, wholesale dollars and per capita consumption, as well as a look at the New Age beverage market by region and distribution channel.

The report provides an in-depth look at the leading companies and brands in the category and the consumer drivers, preferences and needs likely to propel consumption growth through 2027. Advertising and demographic data are also provided. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of this beverage market including:

  • An overview of the diverse New Age beverage market, anchoring it in history as well as providing insight into current trends propelling the market.
  • A detailed break-out of trends in the various segments and sub-segments providing data including volume, wholesale dollar sales, wholesale prices per case and more for 21 segments and subsegments.
  • Regional look at the U.S. New Age beverage marketplace, with volume and growth data of eight segments over the past five years, and projections five years in the future.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and statistics. Profiles the wellness beverage activities of companies such as Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Monster Beverage Corporation, PepsiCo, Red Bull and others. Includes brand data for Gatorade, GT's, Glacéau, AriZona, Lipton, Rockstar, Frappuccino, Gold Peak and many more.
  • Data detailing volume by distribution channels totaling 100% of market volume.
  • Advertising expenditures of the leading companies and segments and a look at spending by media type (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of key brands and segments.
  • Five-year volume, wholesale dollar and retail dollar sales forecast through 2027 for the New Age beverage market and its sub-segments. Including single-serve waters (breaks out retail PET water, enhanced water, alkaline water, flavored water, essence water), energy drinks, nutrient-enhanced fruit drinks, superpremium juice, regular single-serve fruit beverages, probiotics, protein drinks, RTD coffee, RTD tea, sports beverages, sparkling water, vegetable/fruit juice blends, kombucha, coconut water, plant water, premium soda and shelf-stable dairy drinks.


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Table of Contents

1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET
The Current New Age Market
EXHIBITS
1.1 New Age Beverage Market Dollar Sales and Volume 1985 - 2027
1.2 New Age Beverage Market Annual Growth 1995 - 2027
1.3 New Age Beverage Market Per Capita Consumption 1985 - 2027

2. NEW AGE SEGMENTS
New Age Beverage Market Segments - Dollars
Single-Serve Water
Single-Serve Fruit Beverages
Sports Beverages
Ready-to-Drink Tea
Sparkling Water
High-End CSDs
Vegetable/Fruit Juice Blends
Ready-to-Drink Coffee
Energy Drinks
Single-Serve Dairy
Kombucha
Coconut Water
Plant Water
Protein Drinks
Probiotics
New Age Beverage Market Segments - Volume and Price
EXHIBITS
2.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2017 - 2027
2.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2017 - 2027
2.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2018 - 2027
2.7 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2017 - 2027
2.8 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2017 - 2027
2.9 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2018 - 2027
2.10 New Age Beverage Market Segments Volume 2017 - 2027
2.11 New Age Beverage Market Segments Share of Volume 2017 - 2027
2.12 New Age Beverage Market Segments Change in Volume 2018 - 2027
2.13 New Age Beverage Market Segments Estimated Wholesale Prices 2017 - 2027

3. NEW AGE REGIONAL MARKETS
New Age Regional Markets
The South
The West
The Northeast
The Midwest
New Age Segments by Regional Markets
Sparkling Water
Premium Soda
Ready-to-Drink Tea
Single-Serve Fruit Beverages
Sports Beverages
Retail PET Water
Ready-to-Drink Coffee
Energy Drinks
EXHIBITS
3.14 New Age Beverage Regional Markets Wholesale Dollar Sales 2017 - 2027
3.15 New Age Beverage Regional Markets Share of Wholesale Dollars 2017 - 2027
3.16 New Age Beverage Regional Markets Change in Wholesale Dollars 2018 - 2027
3.17 New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2017 - 2027
3.18 New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2017 - 2027
3.19 New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2018 - 2027

4. NEW AGE DISTRIBUTION CHANNELS
Distribution of New Age Beverages
EXHIBITS
4.20 New Age Beverages Estimated Volume by Distribution Channel 2017 - 2027
4.21 New Age Beverages Volume Share by Distribution Channel 2017 - 2027
4.22 New Age Beverages Volume Growth by Distribution Channel 2018 - 2027

5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc.
Overview
Gatorade - Overview
Gatorade - Marketing
Gatorade - Distribution
Aquafina - Overview
Aquafina - Marketing
Aquafina - Distribution
PLTP - Overview
PLTP - Marketing
PLTP - Distribution
LIFEWTR - Overview
LIFEWTR - Marketing
bubly - Overview
Frappuccino - Overview
Frappuccino - Marketing
Rockstar - Overview
Rockstar - Marketing
Amp - Overview
Amp - Marketing
Coca-Cola Company
Overview
Dasani - Overview
Dasani - Marketing
Dasani - Distribution
Glacéau - Overview
Glacéau - Marketing
Glacéau - Distribution
Gold Peak - Overview
Gold Peak - Marketing
Peace Tea - Overview
Minute Maid - Overview
Minute Maid - Marketing
Minute Maid - Distribution
Fuze - Overview
Fuze - Marketing
Powerade - Overview
Powerade - Marketing
Powerade - Distribution
BodyArmor - Overview
BodyArmor - Marketing
Topo Chico - Overview
Topo Chico - Marketing
BlueTriton Brands
Overview
Marketing
Distribution
Keurig Dr Pepper
Overview
Hawaiian Punch - Marketing
Snapple Beverage Group - Overview
Snapple Beverage Group - Marketing
Snapple Beverage Group - Distribution
Bai - Overview
Bai - Marketing
Core Hydration - Overview
Core Hydration - Marketing
Red Bull
Overview
Marketing
Distribution
Ferolito, Vultaggio & Sons
Overview
Marketing
Distribution
Monster Beverage Corporation
Overview
Marketing
Distribution
PAI Partners
Overview
Naked Juice - Overview
Naked Juice - Marketing
Naked Juice - Distribution
Izze - Overview
Izze - Marketing
Izze - Distribution
EXHIBITS
5.23 Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2017 - 2022
5.24 Leading New Age Beverage Companies Share of Wholesale Dollar Sales 2017 - 2022
5.25 Leading New Age Beverage Companies Change in Wholesale Dollar Sales 2018 - 2022
5.26 Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2017 - 2022
5.27 Leading New Age Beverage Brands Share of Wholesale Dollar Sales 2017 - 2022
5.28 Leading New Age Beverage Brands Change in Wholesale Dollar Sales 2018 - 2022

6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES
New Age Beverage Brands Advertising Expenditures
New Age Beverage Advertising By Media
New Age Beverage Advertising By Category
EXHIBITS
6.29 Leading New Age Beverage Brands Advertising Expenditures 2017 - 2022
6.30 Leading New Age Beverage Brands Share of Advertising Expenditures 2017 - 2022
6.31 Leading New Age Beverage Brands Change in Advertising Expenditures 2018 - 2022
6.32 Estimated New Age Advertising Expenditures by Media 2017 - 2022
6.33 Estimated New Age Advertising Share of Expenditures by Media 2017 - 2022
6.34 Estimated New Age Advertising Change in Expenditures by Media 2018 - 2022
6.35 Estimated New Age Advertising Expenditures by Market Segment 2017 - 2022
6.36 Estimated New Age Advertising Share of Expenditures by Segment 2017 - 2022
6.37 Estimated New Age Advertising Change in Expenditures by Segment 2018 - 2022

7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE CONSUMER
The New Age Beverage Consumer
Overview
Comparative Demographics of New Age Brands
EXHIBITS
7.38 Demographics of the Bottled Water Consumer 2022
7.39 Demographics of the RTD Tea Consumer 2022
7.40 Demographics of the Sports Beverage Consumer 2022
7.41 Demographics of the Energy Drink Consumer 2022
7.42 Demographics of the Evian Consumer 2022
7.43 Demographics of the Aquafina Consumer 2022
7.44 Demographics of the AriZona Tea Consumer 2022
7.45 Demographics of the Lipton Consumer 2022
7.46 Demographics of the Gatorade Consumer 2022
7.47 Demographics of the Powerade Consumer 2022
7.48 Demographics of the Red Bull Consumer 2022
7.49 Demographics of the Monster Consumer 2022

Companies Mentioned

  • Amp
  • Aquafina
  • AriZona
  • Bai
  • BlueTriton Brands
  • BodyArmor
  • bubly
  • Coca-Cola Company
  • Core Hydration
  • Dasani
  • Ferolito, Vultaggio & Sons
  • Frappuccino
  • Fuze
  • Gatorade
  • Glacéau
  • Gold Peak
  • GT's
  • Hawaiian Punch
  • Izze
  • Keurig Dr Pepper
  • LIFEWTR
  • Lipton
  • Minute Maid
  • Monster Beverage Corporation
  • Naked Juice
  • PAI Partners
  • Peace Tea
  • PepsiCo, Inc.
  • PLTP
  • Powerade
  • Red Bull
  • Rockstar
  • Snapple Beverage Group
  • Topo Chico